Restaurant India News: Radisson Blu Greater Noida Launches ‘No Tariff Brunch’ to Redefine Sunday Dining

Radisson Blu Greater Noida has launched a new dining initiative, the No Tariff Brunch, at its all-day dining outlet, Cross Avenue. The concept combines culinary offerings with creative marketing to position the restaurant as a central destination for Sunday dining in Greater Noida.

The brunch concept takes inspiration from global tariff discussions but adapts the theme into a locally engaging experience. Visual branding, influenced by Mario Miranda’s illustrative style, depicts a lively brunch setting with a caricatured DJ and animated guests, designed to encourage both social engagement and brand recall.

Priced at an introductory Rs 1234 all-inclusive, the No Tariff Brunch is positioned as a marketing-driven experiential initiative aimed at increasing footfall, driving engagement, and strengthening Cross Avenue’s presence in the local dining landscape. The strategy also addresses a behavioural insight: residents often travel to Noida for premium brunch experiences. By introducing this concept locally, Radisson Blu seeks to retain guests within Greater Noida while enhancing community connection.

Tapajit Bhattacharjee, Director of Food & Beverage, Radisson Blu Greater Noida, said, “The idea behind the No Tariff Brunch was to bring joy and creativity back to the dining table. We wanted to create an experience that feels effortless, engaging, and full of life. It’s not just about food; it’s about the feeling of connection, laughter, and indulgence that Sundays are meant for. At Cross Avenue, we’re redefining brunch as more than a meal — it’s a mood, a movement, and a moment to savour.”

The brunch offering includes:

• Live kitchen stations serving made-to-order pizzas, pastas, chaat, and chai

• A global buffet blending comfort classics with innovative dishes

• Dessert counters featuring soft-serve, make-your-own sundaes, and a kulfi station curated by a Delhi-based brand

• Beverages starting at Rs 299, including signature cocktails and beers

• DJ-curated music to maintain an upbeat ambience throughout the afternoon

With the No Tariff Brunch, Radisson Blu Greater Noida demonstrates how strategic dining concepts can blend culinary creativity, marketing, and experiential design to engage guests, boost brand presence, and foster local community engagement in the hospitality sector.