The display highlights the use of mahua, an indigenous Indian flower with longstanding cultural significance, in contemporary spirits production.
Under Chairman and Managing Director Prem Dewan, the company has grown its manufacturing footprint from one unit to four.
The company plans to expand into additional markets while strengthening distribution in states where the brand is already available.
The launch extends Adie Broswon Group’s distribution network across additional North Indian markets as it develops its portfolio of spirits featuring…
The Indian beer market is led by United Breweries, followed by Anheuser-Busch InBev and Carlsberg. Regulatory and licensing changes have previously…
With exports rising and more companies assessing entry, India is gaining importance in the overseas expansion plans of Russian alcoholic beverage…
The expansion extends Carlsberg’s role beyond beer into a wider beverage portfolio through its PepsiCo bottling partnerships.
The company said the whisky itself remains unchanged, including its liquid and production approach.
The company had submitted its draft IPO papers to SEBI under the confidential filing route in July 2026. The mechanism allows companies to submit…
MWPL, led by brothers Tushar Mehra and Pranav Mehra, imports and develops premium spirits and beverages across categories including whisky, tequila,…
The Rs 230 crore allocation towards the proposed brewery is expected to support the company’s next phase of production capacity, while Rs 70 crore…
With its initial rollout across Delhi, Punjab and Chandigarh, Kingpin marks the Adie Broswon Group’s latest move to build its presence in the spirits…
The company is using Global Travel Retail as a route to increase product visibility and consumer trial among international travellers.
The refreshed product is currently available in Assam in three formats: 750ml glass bottle with mono carton, 375ml glass bottle and 180ml glass…
The expansion gives Modi Illva a broader flavoured vodka portfolio across existing and upcoming markets as the company targets changing consumer…
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