The Adie Broswon Group has expanded the distribution of MOOOZ Sparkle Jamun Vodka to Punjab, Chandigarh and Uttarakhand, adding three markets to the brand’s existing presence in Delhi, Haryana and Uttar Pradesh.
The expansion is part of the company’s strategy to increase the reach of its flavoured vodka portfolio across North India. MOOOZ Sparkle Jamun Vodka uses the sweet-tart flavour of jamun, an Indian fruit, to develop a locally inspired variant within the flavoured spirits category.
The vodka is made using rice sourced from Punjab, Extra Neutral Alcohol and demineralised water. According to the company, each batch undergoes triple distillation, followed by its Platinum, Gold and Diamond filtration process. The product is designed to be served over ice, with soda or tonic, or used as a base for cocktails.
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across Punjab, Chandigarh and Uttarakhand. The 750 ml bottle is priced at Rs 880 in Punjab, Rs 700 in Chandigarh and Rs 920 in Uttarakhand.
The launch extends Adie Broswon Group’s distribution network across additional North Indian markets as it develops its portfolio of spirits featuring Indian flavour profiles. The company’s stated focus is on expanding access to its products through retail distribution in key regional markets.
LeadershipIn his new role, Chaudhry will bring his experience in culinary planning, kitchen team management and food production to Barbeque Nation’s Noida…-
New marketsThe launch extends Adie Broswon Group’s distribution network across additional North Indian markets as it develops its portfolio of spirits featuring…
LeadershipAt Pullman Chennai, her role will combine business performance priorities with team development and the execution of the property’s brand strategy.
LeadershipIn his new position, Poonia will oversee the restaurant’s culinary operations, including menu development and kitchen management.