Modi Illva Adds Three Flavoured Vodkas to Artic Portfolio as Premium Spirits Market Shifts

Modi Illva India has expanded its Artic Vodka portfolio with three new variants — Minty Jamun Blast, Berry Blast and Green Apple Blast — alongside a refreshed brand identity.

The new variants have been launched in Goa, Delhi and Uttar Pradesh, with the company planning launches in Haryana, Chandigarh and other markets. The portfolio expansion comes as flavoured spirits gain traction among consumers seeking more variety in vodka and other premium drinking occasions.

The new offerings expand Artic Vodka's flavour range, while the brand has also introduced redesigned packaging across the portfolio. The new design draws on Italian destinations including Venice, Lake Como and Tuscany, with individual illustrations and colour schemes used for the different variants.

Abhishek Modi, Managing Director, Modi Illva India Pvt. Ltd., said, "The premium spirits landscape in India is evolving rapidly, and flavour innovation is emerging as one of the defining trends shaping consumer preferences. Today's consumers are looking beyond conventional offerings and are increasingly seeking greater variety, experimentation and more personalised drinking experiences. This shift is encouraging the industry to rethink product innovation while continuing to uphold the highest standards of quality and authenticity. With Artic Vodka, our focus is to stay ahead of these evolving preferences by building a portfolio that combines global trends with locally relevant innovation."

The refreshed packaging is presented in canisters featuring destination-inspired illustrations and separate visual identities for each flavour. The redesign is intended to create a consistent look across the Artic Vodka portfolio while improving product visibility on retail shelves.

The expansion gives Modi Illva a broader flavoured vodka portfolio across existing and upcoming markets as the company targets changing consumer preferences in the premium spirits category.