Pizza Hut launches Wow Everyday Value To Penetrate Into The Indian Market

In a major strategic move, Pizza Hut, India’s leading pizza chain has announced the launch of Wow Everyday Value, a bold, new value proposition across the entire Pan Pizza range. Customers will now have access to the tastiest Pizza Hut pan pizzas at a very attractive price, starting at Rs 99.

Paving its way to the next phase of growth, Pizza Hut is also launching an aggressive TV and digital campaign highlighting the superlative taste at an amazing value. In keeping with Pizza Hut’s differentiated content strategy, the campaign film deploys a distinctive creative device by introducing ‘Agent Pizza’, a new mystery character whose sole purpose is to help pizza lovers discover the tastiest pizzas in town, at never before price points for the brand.

The new value proposition brings with it a major shift in Pizza Hut’s strategy to appeal to new age customers who are looking for everyday food options at a great value, without compromising on taste. Wow Everyday Value will be valid on all days and across all channels, dine-in, takeaway and delivery.

Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent, said, “With changing times, the needs of consumers have also changed, with pizzas evolving from being just a special occasion treat to an everyday home meal replacement. Of late, we have witnessed a huge demand for our pan pizzas to be accessible at an attractive value. Given that customers are at the centre of everything we do, rolling out a new value program was the next logical step for us. We have always taken pride in serving the best pizzas to our customers and are now making the tastiest pan pizzas accessible to a much wider audience.”

“IPL is a very critical time for brands to invest and dial-up visibility. That brings in immense clutter, making it imperative to come up with the unique and distinctive creative route for high customer recall. Breaking the norm of traditional category advertising was our key motivation behind introducing ‘Agent Pizza’ and we are confident that his character will make the film stand-out from the rest,” he added.