Noida based 'Chai Thela' bags Rs 1.5 crore funding from Quarizon

Quick service restaurant chain, Chai Thela has raised Rs 1.5 Crore from Micro VC Firm Quarizon in pre series A round of funding. 

Noida based tea chain is a modernised version of roadside cart offering hygienic chai naashta.

“People in India, bond the most over tea and snacks. Everyone has some memories of their tea sessions at a roadside thela but no one pays much attention to their hygiene standards. With Chai Thela, we provide freshly brewed tea and made to order snacks at a very competitive price whilst maintaining the hygiene levels,” shares Pankaj Judge, Founder at Chai Thela.

By creating a vast presence in the country and maintaining the quality of the food & beverage served, Chai Thela intends to be McDonalds of Chai Nashta.

“Chai Thela is creating a separate market within this unorganized segment by providing made to order freshly made tea at a competitive price point. We at Quarizon were kicked to have come across this modernized (hygienic and branded) version of a roadside thela which has all the capacity to build quick connects with its direct consumers.” adds Rajiv Semwal, Principal Advisor at Quarizon.

Though tea is consumed eight times more than coffee in India and is not confined to one particular region. Also, 96 per cent of chai is sold from a road-side cart and in an unhygienic environment. Addressing this 10 billion dollar sector, Chai Thela was founded in 2014 by serial entrepreneur, Pankaj Judge. To start with initial capital was provided by Pankaj’s friend Peeyush Bhardwaj, Bishneet Singh and Taranjeet Sapra who believed in his Idea and Passion