- August 3, 2017 / 3 min readThe company says it has developed a whole-wheat lasagna without cheese that’s lighter and healthier, and a chicken dish that tastes like butter chicken but does not contain butter.
CureFit has entered the healthy foods market with its new brand called EatFit, CureFit is an umbrella health platform, backed by Mukesh Bansal with its verticals in physical as wellas mental well being.
Former Flipkart executives Bansal and Ankit Nagori pooled in $5 million to start CureFit. In July last year, they raised $15 million from Accel Partners, IDG Ventures and Kalaari Capital. In May, they raised another $3 million from UC-RNT Fund, a joint investment vehicle of the University of California and Ratan Tata’s RNT Associates.
“Wellness needs a holistic approach and there isn’t a single platform addressing all aspects, including fitness, nutrition and mental wellness, and which puts both prevention and cure at the heart of its strategy. We offer a subscription-based menu, curate the ingredients, and have healthy substitutes without comprising on the taste”, said Nagori.
EatFit has started food delivery service in HSR Layout. A kitchen in HSR Layout caters to customers within a 3-km radius. It takes about $200,000-$250,000 to set up a kitchen that serves 2,500 meals a day. Eat.Fit has a central R&D kitchen in Marathahalli staffed with over 30 chefs experimenting with textures, colors and flavours. The company says it has developed a whole-wheat lasagna without cheese that’s lighter and healthier, and a chicken dish that tastes like butter chicken but does not contain butter.
In the next few weeks, it will offer four meals a day including healthy snacking options by replacing the aloo in the samosa with sweet potato and yam, and multi-grain rolls. “We are competing with home-cooked food and what’s prepared at office cafeterias. People get their maids to prepare food in the morning and they consume it in the evening. By this time, the food loses nutrition and refrigeration kills it further. In our case, we prepare the food one hour before delivery,” Nagori said.
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