McDonald's debuting plant-based burger in Canada

The fast food giant will be selling the “PLT”, standing for “Plant.Lettuce.Tomato”, for 12 weeks in 28 restaurants in Ontario by the end of the month.
  • Vaishnavi Gupta News Editor
McDonald's

McDonald's is now testing a vegetarian burger in Canada, dipping another foot into the world of plant-based “meat”.

The fast food giant will be selling the “PLT”, standing for “Plant.Lettuce.Tomato”, for 12 weeks in 28 restaurants in Ontario by the end of the month.

Ann Wahlgren, Vice President of global menu strategy, McDonald's, said, “McDonald's has a proud legacy of fun, delicious and craveable food, and now, we're extending that to a test of a juicy, plant-based burger. We've been working on our recipe and now we're ready to hear feedback from our customers.”

McDonald's rivals are also making a push into the fast-growing plan-based business.

In April, Burger King launched a vegetarian "Whopper", while KFC, also with Beyond Meat, has sold plant-based nuggets.

Want to invest in a fast food franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

RECOMMENDED FOR YOU