India's leading breakfast cereal brand, Kellogg India, has launched Kellogg's Crunchy Granola Almonds and Cranberries. The new cereal is loaded with almonds and cranberries. It has multi-grain clusters of oats, wheat, rice, corn and barley and boasts of higher baked notes.
The newly-launched product is currently available in the top metro cities of India in modern trade and general trade stores. It is available in packs of 150g and 460g priced at Rs 99 and Rs 290, respectively.
The company is confident of the success of Kellogg's Crunchy Granola after it saw the success of Kellogg's Muesli, which has grown by 62% this year.
Sumit Mathur, Director (Marketing) of Kellogg India, said, "Energy for my family is top of the mind for an Indian homemaker on the breakfast table notwithstanding the rushed mornings."
"While consumers continue to seek more and more nutrition in the food choices they make, taste remains the primary driver of that food preference. Kellogg's Granola is that tasty, oven-baked creation carefully crafted to cater to both, taste and nutrition," he added.
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