Hershey India partners with Baskin Robbins, launch exciting assortments

Global snacking giant Hershey’s India unit has collaborated with leading ice cream brand Baskin Robbins to launch an exciting assortment.

The delightful blend of Hershey’s chocolates and cocoa powder combined with Baskin Robbins ice cream brings out some lip smacking flavors through Hershey’s Chocolate Overload Ice Cream, Hershey’s Kisses Caramel Ice Cream, Nutty Affair Sundae, Chocolate Heaven and Thick Shake.

“We are delighted to announce our collaboration with one of the leading ice cream brands, Baskin Robbins. With 125+ years of chocolate heritage and expertise, this is a strategic collaboration for Hershey India which brings together one of the best in chocolates with one of the best in ice cream,” shared Herjit Bhalla Vice President, India and AEMEA, The Hershey Company  by adding that brand Hershey’s is consistently on the journey to delight the consumers with innovative offerings.

The five variants are a perfect combination of the bestselling flavors from Baskin Robbins and the premium taste of Hershey’s chocolates.

“Baskin Robbins India is committed to offer product experiences to consumers that are way beyond the ordinary. Our association with Hershey India has allowed us to skilfully blend our expertise in developing cutting edge ice cream flavours, beverages and Ice cream cakes with high quality and consumer loved ingredients from Hershey India,” added Mohit Khattar, CEO, Graviss Foods Pvt Ltd who believed that the resultant products are amongst the finest and will endear Baskin Robbins to a whole new generation of consumers.

The new flavors are available across all Baskin Robbins outlets pan India and through delivery apps as well.