F&B startup Storia launches D2C channel for customers

Mumbai-based Storia Food & Beverages Pvt Ltd, has announced the launch of shop.storiafoods.com ,a direct-to-consumer channel in Mumbai to gain an edge via online shopping amid shifting consumer behaviour.

The initiative will be replicated in other cities as well across the country in coming months.

The website will allow shoppers from Mumbai to order Storia’s products online with exclusive offer.

The company has also introduced ‘zero contact delivery’ initiative on all prepaid orders. In past few months, Storia has created their presence in modern trade and e-Commerce channels to grow the reach of its product to consumers.

“With the COVID-19 outbreak and home-quarantine regulations, we’ve seen an unprecedented spike in online shopping, delivery and traffic,” shared Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt Ltd.

Launching this new D2C channel allows for the opportunity to engage with our consumers directly, to learn from them, and use these learnings to continuously optimize everything from the shopping experience to the products themselves”, he further added.

“In this new world, paradigms have shifted and so has the goal post. It’s essential for brands that want to win to understand their customers and control the entire value chain,” added Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop.

Storia® was incorporated in April 2017 and is currently present across 50,000+ retail outlets in 33 cities.

Storia®’s product portfolio comprises of Shakes, 100% Natural Tender Coconut Water, Beverage Whitener and Street Style juices. Storia® shakes are the highest fruit content shakes in India and all their products are free of preservatives and additives making them 100% natural with superior health benefits.