EL&N London Enters India with New Café at Jio World Plaza

EL&N London, the lifestyle and café brand known for its stylish ambiance and global appeal, is set to debut in India with a new outlet at Jio World Plaza in Mumbai's Bandra-Kurla Complex. The café will open its doors on October 18 in partnership with Reliance Brands Limited (RBL), marking EL&N’s first location in the Indian market.

Founded in 2017 by Alexandra Miller, EL&N (Eat, Live, and Nourish) has gained international recognition for its distinct pink interiors, floral décor, and a vibrant dining atmosphere. The brand currently operates over 37 outlets in major cities like Paris, Milan, Dubai, and Kuala Lumpur. Now, it is bringing its signature style to Mumbai, catering to the city’s food lovers and social media enthusiasts.

The new café, spanning 2,130 sq. feet, is located on the second floor of Jio World Plaza. It features unique design elements tailored specifically for Mumbai, including custom-made chandeliers, floral arrangements, and neon quotes. The café's interior includes terrazzo, marble flooring, and a cake and coffee bar, blending fashion, food, and ambiance for a distinctive dining experience.

Alexandra Miller, Founder of EL&N London said, "We are thrilled to open our doors at Jio World Plaza and introduce our brand to an exciting new market in partnership with Reliance Brands. This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, specialty coffee lovers, and those looking for an unforgettable dining experience in a beautiful setting."

The café will offer EL&N’s globally recognized menu, featuring items like smashed avocado toast, croissants, and cakes, while also introducing new dishes tailored to Indian tastes. Reliance Brands Ltd. echoed the excitement, emphasizing the importance of innovative culinary artistry and immersive design in meeting the demands of India's evolving dining scene. The café aims to meet the expectations of Mumbai's sophisticated consumers, who seek more than just a meal.

In celebration of the opening, EL&N hosted a pre-launch event on October 17, attended by food enthusiasts and Bollywood celebrities such as Alaya F and Nushrat Bharucha. Guests enjoyed a preview of the café's offerings against the backdrop of EL&N's floral installations, setting the tone for its entry into India’s luxury dining landscape.