Malaka Spice that’s ruling Pune for ages and is serving flavourful south east asian delights has adapted themselves and their business model as per the demand and changes during the pandemic.
It is doing home delivery and grab 'n' go from our Koregaon Park location. “We have also initiated our own delivery fleet and do our own deliveries supported by deliveries by aggregators such as Swiggy, Zomato and Dunzo,” shared Praful Chandawarkar, Owner, Malaka Spice.
The group had also opened their restaurant at Vallonne Vineyards, Nashik for the guests staying in the Vineyard and the sale is picking up there.
The discussion with Phoenix Mall in Viman Nagar location regarding the way forward on their restaurant in the mall is also on.
Venturing into Cloud-kitchen Biz
Cloud-kitchen business came as a saver for restaurant and food fraternity when they were struggling to survive during the coronavirus pandemic. Many restaurant brands globally ventured into the cloud-kitchen, delivery model capturing their loyal and trusted guests who were home-bound due to the lockdown. “We are operating four cloud kitchen brands Won China, Tvum, Rap N Roll and Top Hat to cater to the ongoing demand and venture into the cloud-kitchen business.
“All of these brands are operational from our Koregaon Park location. In fact during the lockdown we launched another location for our cloud kitchen in Kharadi, Pune. The sale at Kharadi has been picking up consistently and we are happy we took the decision to open our Kharadi cloud kitchen at the right time,” added Chandawakar.
The Malaka Market is their newest introduction in the Pune market. They sell organic staples (such as Indrayani Rice, Brown Rice) and wellness F&B products (such as Cold Pressed Oils) along with some signature Malaka Spice DIY Curry Boxes, marinated meats, sauces etc. “We also sell organic fruits and vegetables from our very own Cherish Farm as a part of The Malaka Market initiative,” he added further.
Their DIY Malaka Curry Boxes have received good feedback. They have also tied up with Two Brothers Organic Farm to sell their organic products such as desi cow ghee, date palm jaggery and other such organic staples. The Malaka Market is also available on Swiggy Grocery section for home delivery and take away from Malaka Spice, Koregaon Park
Imparting Knowledge and training
Along with training and developing their internal crew, Chiranjeev Gurukul works with restaurant owners and staff of new and upcoming restaurants on service expectations. Chiranjeev Gurukul is a 360 degree consultancy programme for new restaurants, restaurateurs, retail chains, whose expertise can be used to train your staff, get strategic business inputs, menu engineering, kitchen set-ups and an exhaustive scope of work. “The Gurukul in this Covid situation continues to conduct engaging online workshops and masterclasses on Wines, Cocktails and Malaka Spice recipes along with doing online workshops on Indian wisdom,” he concluded.