- June 26, 2020 / 14 min readTo keep up with the high demand of ordering-in, LBF Cloud Kitchen will expand with two operating models i.e Hybrid kitchens & QSR focused kitchens.
One of India’s leading F&B retail company Lite Bite Foods is now venturing into cloud kitchen services with aggressive expansion plans.
Focusing on the fast-growing food delivery market, Lite Bite Foods is all set to leverage its expertise in managing well-established and trusted F&B brands, to create an entirely disruptive and large cloud kitchen model.
The group owns some of the prominent brands like Punjab Grill, TRES, You Mee, The Artful Baker, Zambar, Hahn’s Kitchen, Street foods by Punjab grill, Asia seven express, Baker Street and many more under its wings.
The F&B giant is planning to roll-out 36 cloud kitchens over the course of 3 years, targeting 5 cities with an investment of approx. INR 25Cr.
Delivery is way forward
"Lite Bite Foods is constantly seeking new avenues to grow and the new acquisitions and innovations further strengthen this vision. The online food delivery segment in India is set to grow at around 12% annually, with the current scenario giving it a boost. We are investing approx 25Cr in LBF Cloud Kitchens and are targeting at a turnover of 100cr in the next 3 years,” said Rohit Aggarwal, Director Lite Bite Foods Pvt. Ltd who is ensuring sustainable growth and constant expansion by planning to have all kitchens profitable at a unit level.
Each LBF Cloud Kitchen will operate their own restaurant brands in the initial phase. The company is also launching three new brands to cater to the high demand of popular categories such as
2. Rolls and Parathas
3. Meal in a Bowl
LBF will soon be launching its own food app under the name of 'FOOGO' which will allow customers to browse and order food from all the restaurants under the LBF umbrella. (More news on the app will be available once it gets closer to the launch).
Patrons will additionally have the choice to place an order via platforms like Zomato, Swiggy, Scootsy and others (as before).
To keep up with the high demand of ordering-in, LBF Cloud Kitchen will expand with two operating models i.e Hybrid kitchens & QSR focused kitchens.
The first kitchen is expected to go live in August 2020 in Delhi.
LBF aims to open one kitchen a month every month and plans to expand it to Mumbai, Pune, Bangalore and Hyderabad as well.
Automation will drive the biz
To maintain the standardization and consistency, the kitchens will operate on 'hub and spoke' model and embrace automation. The kitchens will only use high quality fresh ingredients, home-made dips and scratch recipe sauces to eliminate any kind of preservatives. Tamperproof packaging has been specially designed ensuring food delivery at the right temperature and highest food safety levels.
Lite Bite Foods with multiple brands under its gamut takes great pride in ensuring strict implementation of FSSAI & WHO safety guidelines. Safety of the staff and the patrons is of paramount importance at LBF and attention to the minutest of details is the key to deliver the safest product. Taking it a notch higher, LBF cloud kitchen has made it mandatory for the entire team to change into sterilized, fresh uniform before entering the kitchen. Maintaining high sanitation standards, each unit will have attached and clean washrooms, lockers and shower facilities.
“Our kitchens will continue to follow a 100% contactless preparation methodology, devised during COVID 19, wherein all the staff members of the central kitchen facility will never come into direct contact with the ingredients that go into the dishes with bare hands. All food containers and packaging material will be safely sanitised and packed before dispatch,” he added.
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