Yipee noodles safe to eat: Y C Deveshwar, Chairman

In the course of an attack on various food products over safety concerns, Y C Deveshwar, ITC chairman said that noodles manufactured by the company under the 'Yippee' brand are safe and passed all the tests, reported PTI.

He also said, "No fault has been found with our noodles brand and it had passed all the tests at a time when most noodles brands were asked to stop sale of their products after the (Maggi) controversy broke out".

ITC's brand, before the controversy was authoritative 18 to 20 per cent of the whole market share. But after the storm on Maggi, the market was shrunken as the consumers became suspicious of the products.

"Consumption of some other packaged products has also gone down. It requires reassurance for markets to revive", he added.