With the launch of 'Mutton burger', Carl's Jr. plans to open 100 restaurants in India over the next 10 years

Society of Salad, a clean-eating café operated by Dharampal Satyapal Group (DS Group), has introduced a subscription-based offering called ‘The Crunch Club’. This new meal plan provides customizable, fibre-rich salads and protein options delivered directly to customers within a 10-kilometre radius of the brand’s outlet in Delhi’s Green Park Market.

The initiative targets urban consumers seeking consistent, balanced meals without the need for daily planning. The plan includes two distinct packs:

• Pack A offers lighter salads suitable for those prioritizing hydration and low-calorie intake.
• Pack B provides a more filling meal with salads paired with mini wraps or sandwiches.

Both packs are available in vegetarian and non-vegetarian versions. Featured items include the Vegan Exotic Fruit Bowl, Basil Falafel Wrap, Chimichurri Chicken Salad, and Peri Peri Chicken Burrito.

Customers can choose from three subscription durations—a 3-day trial, a 1-week plan, or a 2-week plan—with deliveries six days a week. The subscription starts at Rs 1080.

“More than just a subscription, The Crunch Club of the Society of Salad is an invitation to feel good from the inside out. We’ve built it for people who want to eat healthy without the stress of planning meals every day. It’s clean eating, made effortless,” said Sansksriti Gupta, Society of Salad.

Meals are prepared daily using hydroponically grown greens and consciously sourced ingredients. The offering also includes optional add-ons such as cold-pressed juices, smoothies, kombucha, and protein choices—available at discounted prices for subscribers.

This initiative aligns with DS Group’s strategy to expand its footprint in the hospitality and wellness food sector, catering to the increasing demand for convenient, health-focused dining options.

Starbucks has introduced a new single-origin coffee, Papua New Guinea Highlands, to its India portfolio. The limited-edition offering is a medium roast blend made with arabica beans cultivated in the remote, volcanic highlands of Papua New Guinea.

Priced at Rs 2,000 for whole beans and Rs 75 as an espresso beverage, the coffee is available for a limited period at select Starbucks locations across India. Customers can choose to enjoy the coffee brewed fresh, served iced, or as an espresso.

Featuring tasting notes of sugarcane and black cardamom, the Papua New Guinea Highlands blend is described as having a smooth body and balanced acidity. The company noted that the new offering caters to consumers who seek complexity and refinement in their coffee choices.

Papua New Guinea is one of the world’s more isolated coffee-growing regions, with farming traditions rooted in smallholder coffee gardens where families typically grow a few trees alongside food crops such as bananas and legumes. Starbucks highlighted that the blend supports its ongoing efforts to invest in origin communities through its Farmer Support Centers, which focus on sustainable farming practices and long-term quality improvements.

The packaging design draws inspiration from the cultural and agricultural heritage of Papua New Guinea. It incorporates wave-like lines symbolizing water and a rich color palette that mirrors the national flag. At the center of the design is a coffee bean motif, representing the farmers and generations of cultivation behind the product.

Vibhor Mishra, Coffee Ambassador for Asia Pacific and China at Starbucks said, “We are dedicated to sourcing the highest quality arabica coffee from around the world and sharing those exceptional experiences with our customers. Papua New Guinea Highlands reflects that philosophy, an origin defined by care, culture, and craftsmanship at every step of the journey.”

With this addition, Starbucks continues to expand its premium coffee range in India, offering new origin experiences to coffee drinkers in the country.

Yummy Bee, a prominent café chain in India, has introduced a new sugar-free version of its boba tea, now available exclusively on food delivery platforms Swiggy and Zomato. The launch marks the brand’s entry into the growing segment of low-sugar beverages aimed at younger consumers.

Originally from Taiwan, boba tea has gained significant traction globally, particularly among Gen Z and millennials. Known for its tapioca pearls and customizable flavors, the drink’s popularity has been amplified by its viral appeal on social media platforms such as Instagram and TikTok.

Yummy Bee’s latest offering aims to meet the demand for reduced-sugar options without compromising on taste. The sugar-free range includes three variants made with natural ingredients:

• Mango Boba Tea – A mango-based beverage paired with tapioca pearls for a fruity, chewy combination.
• Thai Boba Tea – A tea inspired by Thai flavors, featuring a spiced, aromatic base.
• Matcha Boba Tea – A blend of matcha and milk that delivers an earthy profile complemented by tapioca texture.

Sandeep Jangala, CEO and Founder of Yummy Bee stated, “We’ve seen boba tea become a global sensation, especially among younger consumers who are looking for more creative ways to enjoy their beverages. With our Sugar-Free Boba Tea, we’re bringing a flavorful twist to this beloved drink, allowing customers to enjoy all the taste without the guilt.”

This move reflects Yummy Bee’s focus on catering to changing consumer preferences in the beverage category, especially those prioritizing lower-sugar options. The brand continues to expand its portfolio in line with evolving dietary choices, leveraging online food aggregators for nationwide reach.

Yummy Bee’s sugar-free boba teas are currently only available through Swiggy and Zomato, positioning the product within the convenience-first consumption habits of urban consumers.

Piccadily Agro Industries Limited, the company behind the Indri single malt and Camikara rum, has introduced a new product in its premium liquor portfolio—Cashmir, a small-batch vodka. With this move, the company extends its presence in the ultra-premium spirits segment, diversifying beyond whisky and rum into the vodka category.

Cashmir is produced using heritage Indian winter wheat, which is organic, non-GMO, and non-hybrid. The vodka is distilled seven times to achieve a refined texture and is blended with glacial water sourced from the Kashmir Valley. According to the company, the water used is naturally rich in minerals and contributes to the product's overall profile of purity.

The production of Cashmir is aligned with Piccadily's broader approach to sustainability, featuring ingredients and processes designed to have a minimal environmental footprint. The vodka is being launched in limited quantities and is targeted at discerning consumers in both domestic and select international markets. The alcohol by volume (ABV) is 42.8 percent.

Surrinder Kumar, Master Blender at Piccadily Agro Industries Limited said, “Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir—a place that holds deep personal meaning for me. As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul. With Cashmir, we’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage.”

Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited stated, “With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This is a natural evolution in our journey to place Indian spirits firmly on the global map—defined by quality, authenticity, and innovation. Cashmir embodies the very essence of Indian luxury: rich, refined, and rooted in tradition.”

With the introduction of Cashmir, Piccadily Agro continues to enhance its position within India’s growing premium alcoholic beverages market, catering to evolving consumer preferences for high-end, small-batch spirits.

Easy Boba has launched a new experiential campaign in India’s bubble tea segment with the debut of the country’s first Boba Tower Challenge. This initiative aims to tap into the rising consumer demand for participatory food and beverage experiences.

The challenge features a 3.5-litre Boba Tower served alongside a specially curated ‘Boba Thali’. Participants are required to complete both within 15 minutes. The beverage base comes with two pricing tiers—Rs 1,500 for water-based teas and Rs 1,800 for milk-based teas.

Individuals who complete the challenge within the time frame are eligible for a full refund of the Boba Tower price, an additional Rs 1,000 cash reward, and a branded ‘Boba Smasher’ T-shirt. Their achievement is also recorded on the brand’s official leaderboard.

Adnan Sarkar, Founder of Easy Boba said, “The idea behind the Boba Tower Challenge was to break away from the usual bubble tea formats and spark something bold and interactive. It’s not just about finishing the Boba Tower, it’s about community, energy and a shared passion for this beloved drink.”

In addition to the individual challenge, Easy Boba has introduced a sharing version of the 3.5-litre Boba Tower. Targeted at groups of friends or families, this version also costs Rs 1,500 or Rs 1,800, depending on the beverage base, and serves approximately 10–12 portions. It is currently available only at select outlets.

Industry observers view the launch as a strategic response to evolving consumer behaviour in India’s fast-growing bubble tea market. With more than 20 outlets across the country, Easy Boba has been expanding its reach by offering options such as dairy-free, plant-based, and low-calorie beverages.

The Boba Tower Challenge is also designed to appeal to younger audiences who value both novelty and shareability in their food experiences. While competitive food challenges have long been popular in international markets, Easy Boba’s tea-focused format presents a localised concept suited to Indian preferences.

By introducing this format, Easy Boba continues to explore ways to differentiate itself in a competitive segment, combining product innovation with experiential marketing to drive footfall and engagement.

Baskin Robbins has introduced a new range of packaged ice cream products in India, responding to shifting consumer preferences and the growth of quick commerce platforms. The latest offerings are part of the brand’s strategy to position ice cream beyond traditional consumption patterns and into the all-day snacking segment.

The company has launched a diverse collection of products tailored for General Trade stores, supermarkets, and quick commerce platforms. The range includes chocolate-based items, fruit-themed options, and Indian-inspired flavours, alongside ready-to-drink Belgian chocolate milkshakes. Notable products include the Super Strawberry Surprise Cone with chocolate swirl and milk choco-chips, The Original Triple Chocolate Stick, the Very Blueberry Ice Pop, and Traditional Malai Kulfi Slice topped with Iranian pistachios.

A new addition to the product lineup is the “Minis” pack, featuring four smaller-sized ice cream sticks in Mississippi Mud and Almond 'N Caramel flavours. Additionally, the brand has launched Belgian Chocolate Milkshakes in Milk, Dark, and Hazelnut variants. These milkshakes contain 30% less added sugar and are made without artificial colours or flavours.

Mohit Khattar, CEO of Graviss Foods Limited said, “The way consumers enjoy ice cream is evolving, and our new retail range is a reflection of this shift. Last year, we introduced innovative formats aimed at positioning ice cream as an anytime snack rather than just a post-meal indulgence. This year, with the rapid rise of quick commerce and the increasing demand for premium treats at home, we are taking that vision forward by expanding our retail presence. Our goal is to ensure that Baskin Robbins’ signature experience is available in more convenient formats, making it easier than ever for consumers to enjoy their favourite flavours whenever and wherever they choose.”

Following notable growth across retail channels in FY25, including modern trade and quick commerce, Baskin Robbins is reinforcing its distribution network in anticipation of continued demand in FY26. The company is also working to deepen its collaboration with quick commerce platforms to improve accessibility across Indian markets.

Chaimaa, a wellness-focused tea brand, has introduced a line of white tea blends aimed at India’s growing base of health-conscious consumers. The company is leveraging India’s tea heritage alongside modern preferences for clean ingredients and intentional living. In a recent promotional video on Chaimaa’s YouTube channel, actress Madhuri Dixit summed up the brand’s positioning by saying, “Start your day with Chaimaa Tea — the soul of India, poured into a cup.”

The brand’s offerings reflect a blend of traditional tea culture and evolving consumer expectations for wellness-centric products. Chaimaa’s teas are produced in small batches using ingredients sourced from established tea gardens. The product line includes four key blends: the original Chaimaa White Tea, Chamomile White Tea, and Rose Tea (each priced at Rs 599), along with a Green Tea variant priced at Rs 159.

Co-Founder and Managing Director Shubham Sharma described the brand’s approach as one focused on craftsmanship and quality. “At Chaimaa, we craft more than tea — we create intentional moments. We believe true luxury lies in intention and integrity. Each of our blends is a result of meticulous craftsmanship — handpicked from pristine tea gardens, curated in small batches, and infused with ingredients that are as therapeutic as they are indulgent,” he said. 

The tea variants are positioned to appeal to consumers seeking calming, antioxidant-rich, or floral profiles as part of their daily routines. According to Sharma, the company’s goal is to redefine tea as a product that supports both sensory enjoyment and wellness.

Madhuri Dixit, who has associated herself with the brand, spoke about her personal experience with Chaimaa. “As someone who values a balanced lifestyle, I believe that what we consume should support our overall well-being. With my busy schedule, I need to find moments of calm and nourishment, and Chaimaa helps me do just that. Their blends are not only soothing and delicious but also align perfectly with my focus on health, mindful eating, and maintaining a clean, wholesome diet,” she said. 

With the rising demand for premium and wellness-oriented beverages in India, Chaimaa appears to be targeting a niche consumer base that values both quality and conscious consumption. The company is banking on its curated product line, artisanal process, and endorsements from public figures to build traction.

The full product range is now available on the brand’s official website, www.chaimaa.com, giving consumers access to its offerings across India.

Baskin Robbins has expanded its product portfolio in India with a new retail range, targeting evolving consumer behaviour shaped by quick commerce and the rising trend of all-day snacking. The launch marks a strategic shift for the brand as it strengthens its retail footprint across multiple formats in key urban markets.

The new lineup includes packaged products for general trade stores, supermarkets, and quick commerce platforms, offering ice cream in portable formats for both on-the-go and at-home consumption. The offerings cater to a broad spectrum of flavour preferences including chocolate-centric varieties, fruit-based options for the summer season, and products featuring traditional Indian ingredients. The portfolio also includes Belgian Chocolate milkshakes in three variants—Milk, Dark, and Hazelnut—with 30% less added sugar and no artificial colours or flavours.

Among the new products are the Super Strawberry Surprise Cone, the Original Triple Chocolate Stick, a Very Blueberry Ice Pop, and a Traditional Malai Kulfi Slice topped with Iranian pistachios. For the first time, the company is also introducing a “Minis” pack featuring four mini ice cream sticks in Mississippi Mud and Almond ‘N Caramel flavours.

The brand's focus is on aligning with the current market trend where consumers are seeking convenience, variety, and indulgence in accessible formats. The push toward snacking-friendly items is in response to increasing demand on digital-first platforms and modern retail formats.

Mohit Khattar, CEO of Graviss Foods Ltd stated, “The way consumers enjoy ice cream is evolving, and our new retail range is a reflection of this shift. Last year, we introduced innovative formats aimed at positioning ice cream as an anytime snack rather than just a post-meal indulgence. This year, with the rapid rise of quick commerce and the increasing demand for premium treats at home, we are taking that vision forward by expanding our retail presence. Our goal is to ensure that Baskin Robbins’ signature experience is available in more convenient formats, making it easier than ever for consumers to enjoy their favourite flavours whenever and wherever they choose.”

In FY25, Baskin Robbins recorded significant growth across its retail channels, including quick commerce. The company is preparing for continued momentum in FY26, reinforcing distribution in general and modern trade, while expanding its presence on quick commerce platforms. The strategy aims to ensure widespread availability of its products across India, in line with shifting consumption patterns.
 

Tim Hortons India has launched a limited-edition Summer Poppers range featuring popping boba beverages, introducing the global drink trend to Indian consumers for the first time.

The new product line includes three boba-infused beverages inspired by local Indian flavours: Spicy Jamun, Mosambi Litchi, and Aam Panna. These variants aim to tap into regional taste preferences while offering a multi-sensory drinking experience. Each beverage contains popping pearls that release bursts of flavour with every sip.

• Spicy Jamun combines the classic Indian berry with a hint of spice.
• Mosambi Litchi blends sweet lime and litchi for a fruit-forward profile.
• Aam Panna draws on the nostalgic taste of raw mango, reimagined with the added texture of popping boba.

Tarun Jain, CEO of Tim Hortons India said, “At Tim Hortons India, we've thoughtfully crafted our new Summer Poppers range to celebrate timeless Indian flavours in an exciting Popping boba platform that will appeal to our discerning customers across all age groups. We understand that today's consumers are looking for more than just a thirst quencher - they want an experience that's not only Instagram-worthy and culturally relevant, but also refreshingly delicious. By combining the global trend of popping boba with India's most signature flavors, we're creating a perfect summer getaway that's as much fun as it is refreshing.”

The Summer Poppers are available for a limited time across all Tim Hortons outlets in India and can also be ordered via Swiggy and Zomato.

Third Wave Coffee has introduced a limited-time summer menu across India, featuring a new line of low-calorie Bobble beverages, mango-based desserts, and sundaes available at select locations.

The Summer Collection includes nine new “Bobbles”—drinks infused with popping bobas—developed to meet rising consumer demand for lighter, fruit-forward beverages. Most Bobble drinks contain fewer than 100 calories. The lineup spans three variants:

• Bobble Lemonades (Mango, Cranberry Hibiscus, Lychee Jasmine)
• Bobble Iced Teas, featuring a mix of floral and fruity flavours
• Bobble Cold Brews (Mango, Lychee Jasmine, Cranberry Hibiscus), combining coffee with tropical and floral notes
• Each variant offers customers the option to tailor their beverage choice according to preferred flavour profiles.

In addition to beverages, the brand has relaunched the OG Mango Milkshake, alongside new dessert items such as Mango Crème Cheesecake and Mango Velvet Pudding, both framed as modern iterations of traditional mango desserts.

The brand has also added a limited-edition range of sundaes available only at select Third Wave Coffee outlets. These include:

• Chocolanche Sundae trio: Chocolanche Overload, Messy Vanilla & Chocolanche, and Blush Chocolanche
• Nutcracker Brownie Sundae
• Banana Split Sundae
• Sun-Kissed Sundae

The full menu is now available at all Third Wave Coffee locations nationwide, with the sundaes restricted to specific cafés. The offerings will be available only for a limited period.

Chinese Wok, a leading player in India’s quick service restaurant (QSR) segment specializing in Chinese cuisine, has expanded its menu with the launch of Kurkure Momos — a new product designed to appeal to younger urban consumers. This launch is part of the brand’s continued effort to merge traditional Indian street snacks with the flavor profiles of Indo-Chinese cuisine.

The Kurkure Momos, described as deep-fried dumplings with a crunchy exterior and served alongside Chinese Wok’s signature spicy sauces, represent the company’s focus on product innovation in a competitive QSR market. This initiative aims to engage Gen Z and millennial consumers who gravitate toward snackable formats and bold, fusion flavors.

“We are thrilled to introduce Kurkure Momos as the newest star on our menu. At the intersection of comfort and crunch, Kurkure Momos are a delicious desi twist to the country’s rising love for bold, flavourful snacking,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks.

The company is backing the launch with a strong digital-first marketing strategy, which includes a high-engagement campaign across social platforms. The initiative features 80 food influencers, a mix of ASMR and teaser videos, and content drops timed around the Saturday Instagram launch to highlight the texture and appeal of the new item.

The rollout coincides with the ongoing cricket season. As part of its promotion strategy, Chinese Wok is using cricket-themed packaging, match-day contests, and advertising slots to tap into high consumer attention during live games. These efforts are intended to align the product with key cultural moments while reinforcing the brand's positioning in the youth-driven snacking market.

With Kurkure Momos, Chinese Wok aims to strengthen its footprint in India's fast-growing QSR sector by focusing on menu localization and consumer-led innovation.

The Brooklyn Creamery, India’s favourite better-for-you ice cream brand, is beating the heat with its newest innovation: 100% Natural Fruit Juice Popsicles, will be launching on 10th May on Swiggy and Zomato.

Four tropical flavors—Blueberry Lemonade, Strawberry Split, Melon Magic, and Mango Mania—are available in the range, and each pop costs just Rs 125. The Brooklyn Creamery's Chief Innovation Officer, Vasco Valença de Sousa, created the popsicles. He contributes originality and global experience to the brand's product development.

These cool, low-calorie popsicles are made with just four basic ingredients: water, agave, natural fiber, and genuine fruit. Their natural agave sweetness and lack of refined sugar, preservatives, artificial flavors, and colors make them a healthy and easy way to enjoy frozen delights that are entirely natural this summer. Having a strong fruity flavor and being naturally dairy-free, they are ideal for anyone seeking a simple, light treat.

“At The Brooklyn Creamery, we’re always pushing boundaries and introducing first-to-market products for Indian consumers,” said Shivaan Ghai, CEO of The Brooklyn Creamery. 

She added, “From India’s first low-calorie chocobar to low-calorie mini cones and dairy-free ice cream sandwiches, innovation is at the heart of what we do. These 100% natural, low-calorie popsicles continue that journey — letting you enjoy a fruity, guilt-free indulgence made only with natural ingredients.”

With this launch, The Brooklyn Creamery reinforces its commitment to creating better-for-your frozen treats that don’t compromise on flavour or fun.

ITC Hotels has entered the frozen dessert category with the introduction of Yura – Artisanal Scoops, a gelato and sorbet concept launched at ITC Grand Chola in Chennai. This move marks the hospitality group's first standalone frozen dessert initiative, expanding its culinary portfolio into the premium frozen treats segment.

The Yura concept has been developed in-house and is positioned as a handcrafted gelato and sorbet offering, with a rotating menu curated by chefs Mayank Kulshreshtha, Sridhar Manickam, and Deepthi Joji. The initial menu includes varieties like Sicilian Pistachio, Miso Caramel, Idukki Vanilla Gold, and French Raspberry, along with vegan-friendly sorbets. Signature sundaes such as Tiramisu Bliss, Crème Royale, and Hot Chocolate Fudge will also be served, in addition to seasonal soft-serve options.

“All offerings are 100 percent vegetarian, with dairy-free sorbets and sugar-free options available,” the company stated. Flavour combinations will be updated regularly as the culinary team continues to experiment with new recipes and ingredients. The products will be available for dine-in, takeaway, and delivery through Swiggy and Zomato starting May 7.

Shaariq Akhtar, General Manager at ITC Grand Chola said, “The launch of Yura – Artisanal Scoops is a special moment for us at ITC Grand Chola. As a hotel that has consistently set benchmarks in culinary innovation, Yura adds a new dimension to our repertoire—one that blends nostalgia, luxury, and imagination in every scoop. What makes Yura different from other ice cream or gelato parlours? At Yura, we don’t just make gelatos—we dream up flavours.”

With this launch, ITC Hotels adds a new vertical to its food and beverage offerings, aligning with the growing consumer interest in artisanal, premium, and plant-based dessert experiences. The initiative also fits within the broader industry trend of hospitality chains introducing in-house culinary sub-brands to diversify revenue streams and strengthen direct-to-consumer channels.

Radiant Manufacturers, a long-standing alco-beverage company based in Northeast India, has introduced Infamous Whisky—a new product that challenges traditional norms of whisky blending and maturation. This launch marks a significant shift in the company’s strategy to position Indian whisky as a serious contender on the global stage.

Infamous is developed through an atypical process that brings together rare malt and grain Scotch from the Scottish Highlands and pairs it with Indian single malts and spirits. The whisky undergoes further maturation in ex-bourbon casks from Jack Daniel’s, Tennessee, and Oloroso sherry casks from Europe. This dual-cask maturation technique results in a distinctive taste profile shaped by diverse origins and processes.

The whisky blend consists of three main components:

• Two 3-year-old and one 5-year-old Scotch malts from Angus Dundee, Scotland
• A 7-year-old copper-pot-distilled Indian single malt from Jammu, produced by Dewan’s
• A 7-year-old continuous column-distilled corn spirit from Assam, created by Radiant Manufacturers

This combination makes Infamous the first whisky globally to further mature Scotch malt blends in both American and European barrels alongside Indian spirits.

Vicky Chand, Director at Radiant Manufacturers stated, “We are just exploring the vast landscape of whiskies through various spirits, origin, casks, and blends. Infamous is going to be a three-part series with Rebel, followed by Renegade, and last Rogue.”

The branding of Infamous reflects the identity of Northeast India, often referred to as the ‘Wild Wild East.’ The design incorporates a rugged aesthetic that aligns with the regional spirit and cultural elements, while also targeting a global audience.

Infamous represents a strategic milestone for Radiant, aligning with its broader goal to create globally relevant spirits using Indian craftsmanship. The company intends to expand the Infamous range with innovative blends, new mashes, and cross-border collaborations that challenge conventional whisky production practices.
 

Himmaleh Spirits, the craft distillery known for Kumaon and I and Bandarful, has introduced Neoli Himalayan Rum, positioning it as the world’s first white pure single Himalayan Agricole-style rum. Distilled in small batches in the Kumaon region, the new product represents the company’s move into terroir-specific rum production in India.

Unlike traditional rums made from molasses or jaggery, Neoli is created entirely from fresh sugarcane juice and distilled in a Double Retort Pot Still—a first in India. The spirit undergoes spontaneous fermentation and is bottled at 49 percent ABV, designed for both sipping and cocktail use.

“Neoli embodies our commitment to purity, sustainability, and craftsmanship. Every bottle carries the story of Kumaon, from the sugarcane farmers who nurture the fields to the distillers who bring their expertise to every batch. We’re thrilled to finally share this incredible product with the world,” said Samarth Prasad, Co-Founder of Himmaleh Spirits.

The product emphasizes a “farm-to-bottle” approach and leans on the natural characteristics of the Kumaon region, known for its high-altitude climate, mineral-rich soil, and clean water. These conditions contribute to the sugarcane’s quality and are intended to influence the rum’s final profile—marked by vanilla notes and a clean sugarcane finish.

Inspired by the Nyoli bird, or Great Indian Barbet, Neoli aims to reflect the rhythm and purity of its Himalayan origin. The founders position the rum not just as a product, but as a representation of the region’s environment and its people.

Ansh Khanna, Co-Founder of Himmaleh Spirits said, “India’s rum industry is at an inflection point, with consumers seeking quality, authenticity, and provenance in their spirits. Neoli is not just another rum—it’s an elevation of the category. By embracing the Agricole tradition and harnessing Kumaon’s natural bounty, we are introducing a spirit that is pure, distinctive, and crafted to redefine the rum experience in India and beyond.”

Sustainability plays a central role in Neoli’s development. Himmaleh Spirits works directly with local farmers and artisans, promoting ethical sourcing and traceability across the supply chain. This includes sustainable agriculture practices and responsible production processes. Neoli Himalayan Rum is currently available in select markets across India, with the company planning international distribution in the near future.
 

Tim Hortons India has introduced a limited-edition lineup of Summer Coolers aimed at expanding its seasonal beverage offerings across its café network in India. The new range includes three flavour variants: Mango and Ginger, Strawberry and Grapefruit, and Passion Fruit and Yuzu.

The beverages are positioned to align with customer demand for fruit-based, cold options during the summer season. Available at all Tim Hortons locations in India, the Summer Coolers aim to tap into growing consumer preference for fizzy and flavour-forward drinks as temperatures rise.

Tarun Jain, CEO of Tim Hortons India said, “We're thrilled to introduce our brand-new Summer Coolers at Tim Hortons India! Blending global cold beverage expertise with India’s favorite fruity and fizzy flavours, these refreshing sips are crafted to awaken your senses and delight your taste buds. This launch reflects our passion for seasonal innovation and our promise to keep the menu fresh, exciting, and full of surprises. Beat the heat in style — drop by your nearest Tim Hortons India to sip on our all-new Summer Coolers, or order your refreshment fix via Zomato and Swiggy!”

The Summer Coolers rollout comes as part of Tim Hortons India’s broader seasonal strategy to engage customers with timely menu innovations. The company also plans to introduce additional products in the coming months, including new food items and seasonal flavours.

In addition to beverages, the café chain continues to offer sandwiches and salads prepared with selected ingredients to maintain consistency in product quality and service standards. These initiatives reflect the brand's ongoing efforts to grow its footprint in India’s competitive quick-service restaurant (QSR) and café segments.

Pizza Hut has introduced a limited-time product aimed at blending fine dining cues with quick-service appeal through the launch of “Pizza Caviar.” The offering, which incorporates pepperoni-flavored, caviar-style pearls, is designed as a new take on the growing culinary trend of caviar pairings with comfort food. The new item will be available for a three-day window from April 10 to April 12 at the brand’s 932 8th Avenue location in New York City, during 4–8 PM, while supplies last.

The brand’s initiative comes as QSR chains continue to experiment with high-low menu crossovers to engage younger consumers and social-first food culture. Pizza Hut’s concept centers around bite-sized pearls crafted from pepperoni-flavored water and agar agar, simulating the texture of caviar while aligning with the brand’s core flavors.

The Pizza Caviar Bump Box, the format in which the new item is served, includes a Personal Pan Cheese Pizza and a choice between three boneless naked medium wings or fries, both topped with the “Pizza Caviar.” The item is a variation of the chain’s existing My Hut Box® combo meal.

Melissa Friebe, Chief Marketing Officer of Pizza Hut said, “As a brand that’s always pushing the boundaries of what pizza culture can be, we saw an opportunity to take one of today’s biggest food trends and make it our own. Pizza Caviar is our way of bringing a touch of indulgence, while staying true to the flavors people love from Pizza Hut.”

The activation is part of Pizza Hut’s broader efforts to test limited-time items that blend novelty with brand familiarity. Though available at a single New York City location, the campaign reflects a strategy increasingly adopted by global QSR brands—tapping into viral food trends for consumer engagement and social media amplification.

Baskin Robbins has introduced a new Italian Gelato range in India as part of its summer lineup, expanding beyond its traditional ice cream offerings. The move is aimed at reinforcing its positioning in the premium dessert segment while building on recent growth momentum.

The new product category includes gelato scoop flavors such as Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake. The brand has also launched Italian Gelato Sundaes, with variants like Berry Me in Cheesecake, Cotton Candy Wonderland, and Salted Caramel and Brownie.

The company also extended its kids' sundae line-up with new additions themed as "princess" and "knight" sundaes.

Mohit Khattar, CEO of Graviss Group (Baskin Robbins) said, “We've cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy and has enabled us to launch this delightful selection of artisanal gelato scoop flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream. Our ability to anticipate and respond to changing preferences positions us at the forefront of dessert innovation in the Indian market, and we remain committed to delivering premium, innovative experiences year-round to all age groups.”

The newly launched gelato products are priced starting at Rs 115 and are available across all Baskin Robbins parlours in India.

The brand continues to expand its retail network, having opened 120 new stores in FY24-25. Last year, it marked the milestone of opening its 1000th store in India and the subcontinent. It currently operates in over 290 cities across the country. While its parlour business remains the main revenue contributor, Baskin Robbins has also grown its presence in the packaged consumer goods (CPG) segment and institutional partnerships, including hotels, restaurants, hospitals, and multiplexes.

The company has reported strong growth for FY25 and is targeting continued double-digit growth in FY26, with a focus on innovation and premiumization as key drivers.

Piccadily Agro Industries Limited has introduced the Indri Experience Centre, a facility designed to offer visitors an in-depth look at the whisky-making process. Located in Indri, Haryana, the centre provides guided distillery tours, exclusive tastings, and insights into the production of Indri single malt whisky.

The facility features an interactive layout that allows visitors to explore whisky-making techniques, from copper pot still distillation to cask selection and maturation. In addition to whisky-focused experiences, the centre includes a Putting and Chipping Golf Greens area, offering a recreational element for guests.

Shalini Sharma, Head of Marketing at Piccadily Agro Industries Limited said, “Our vision for the Indri Experience Centre was to create an experience that is both immersive and enlightening. Every element of this space has been designed to reflect the passion, precision, and heritage that go into crafting each bottle of Indri single malt. This centre is not just about showcasing our single malt whiskies—it’s about inviting consumers to be part of our story.”

The architecture of the centre draws inspiration from Northern India’s havelis, integrating sustainable design elements. “The Indri Experience Centre blends India’s rich cultural heritage with sustainable design, drawing inspiration from the havelis of Northern India. Centered around a grand courtyard, its compact form features a 20-foot-high Porte-cochère leading to a bar, tasting room, merchandise shop, museum room, offices, and a laboratory,” said Anshuman Khanna, Chief Architect. The structure incorporates reclaimed 19th-century Nanakshahi bricks, double-glazed windows, and solar-reflective tiles to enhance energy efficiency.

Priyanka Singh, Founder and Studio Head at Chalk Studio added, “Exposed brick, blackened steel, and raw concrete reflect the artisanal process of whisky-making, while warm wood, leather seating, and brass accents pay homage to its rich heritage. The centrepiece is a moody whisky lounge, accompanied by an interactive exhibit space and a cigar-inspired relaxation area, all designed to provide an immersive and luxurious journey into the world of Indri single malt whiskies.”

Indri emphasizes transparency in its whisky production, ensuring high-quality ingredients and adherence to traditional distillation techniques. Visitors can observe the whisky-making process firsthand, gaining insight into the craftsmanship behind each bottle.

The Indri Experience Centre aligns with Piccadily Agro Industries' efforts to position India’s whisky industry on a global platform. By combining education, interactive experiences, and traditional production methods, the facility aims to engage both whisky enthusiasts and new consumers, reinforcing Indri’s presence in the single malt segment.

India's hospitality and retail sectors are set to witness the launch of AMARA, an artisanal pink vodka from Spaceman Spirits Lab Pvt Ltd, the company behind SAMSARA gin. Positioned in the super-premium category, AMARA is crafted from Bangalore Blue Grapes and rice grains from India’s Deccan Plateau and refined through a five-fold distillation process. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, giving it a fruit-forward profile and a signature pink hue.

AMARA will compete with global vodka brands known for their smoothness and quality. Spaceman Spirits Lab aims to establish AMARA as a 100,000-case global brand within the next three to five years. Distribution will be facilitated through Tilaknagar Industries (TI), a leading Indian Made Foreign Liquor (IMFL) manufacturer, which will leverage its network to expand AMARA’s presence across India and select international markets through a royalty agreement.

The company’s entry into the vodka segment is backed by market trends. According to IWSR Drinks Market Analysis, India’s vodka consumption grew by 16.5 percent in 2023, with the super-premium category expanding at an annual rate of 19.6 percent from 2022 to 2023. While value vodka accounts for 94 percent of the market, demand for premium and ultra-premium options is increasing.

"India is experiencing a post-COVID drinking renaissance. Consumers are seeking elevated experiences, occasion-driven consumption, unique flavors, and ultra-premium-quality spirits. With AMARA, we’re bringing craftsmanship and innovation into a category that is ripe for disruption," said Aditya Aggarwal, Founder and MD of Spaceman Spirits Lab.

Priced between Rs 2,500 and Rs 4,500 for a 750 ml decanter, AMARA will be introduced in a phased rollout across premium retail stores, high-end bars, and luxury hotels in Goa, Maharashtra, Karnataka, Haryana, Delhi, and Rajasthan. International expansion into Global Travel Retail, UAE, UK, and Singapore is planned for the second half of FY26.

"With AMARA, we’re not just launching a vodka; we’re creating a movement. We want to redefine how vodka is perceived, served, and savored in India. Whether in a luxurious martini, a high-energy cocktail, or a celebratory shot, AMARA brings a new level of elegance to India’s vodka market," said Riddhi Aggarwal, Co-Founder of Spaceman Spirits Lab.

As India’s premium spirits market grows, AMARA’s launch reflects the increasing demand for high-quality vodka in both the domestic and international hospitality sectors.

Domino’s Pizza India has launched the Big Big 6-in-1 Pizza, a 24-slice offering designed for group dining. The new pizza features six distinct flavors, catering to different preferences in a single order.

Chella Pandyan, Chief Growth and Marketing Officer at Domino’s India added, “At Domino’s, we’re always looking for ways to make pizza moments more exciting for our consumers and to be relevant in more occasions. That’s why we created the Big Big 6-in-1 Pizza—a first-of-its-kind, square-shaped, large pizza with six flavours, 24 slices, and at an unbeatable introductory price.”

The Big Big 6-in-1 Pizza is available at an introductory price of Rs 799 for the vegetarian variant and Rs 899 for the non-vegetarian variant. Customers can order it at Domino’s stores or through the Domino’s app.

Third Wave Coffee has launched a special Holi menu featuring a range of festive beverages and desserts inspired by traditional flavors. The offerings include Thandai, Thandai Milkshake, Masala Cola, Thandai Tres Leches, and French Vanilla Tres Leches, available across all Third Wave Coffee outlets for a limited period, starting at Rs 220.

Thandai, a staple during Holi, is crafted with a mix of Indian spices and nuts, providing a traditional taste associated with the festival. For a creamier variation, the Thandai Milkshake blends the same flavors into a nutty, rich shake. Masala Cola, a spiced carbonated drink, adds a bold, fizzy option to the lineup.

On the dessert side, the Thandai Tres Leches combines the signature three-milk cake with the flavors of Thandai, while the French Vanilla Tres Leches offers a smooth, vanilla-infused version.

“Holi is a festival of joy, vibrant experiences, and irresistible delights! At Third Wave Coffee, we strive to capture the essence of rich cultural flavors while giving them a modern, innovative twist. Our limited-time Holi specials bring together bold flavors and unique textures that celebrate nostalgia while catering to the evolving preferences of our consumers,” said Anirudh Sharma, Co-Founder at Third Wave Coffee.

The Holi menu is available for a limited time across all Third Wave Coffee locations.

BeeYoung, India’s first crafted strong beer, has introduced BeeYoung Beyond, a "Crafted International Style Pilsner" that blends international brewing techniques with regional ingredients. This new variant is part of the brand’s effort to expand its presence in India’s craft beer market, offering a premium and versatile option for consumers.

BeeYoung Beyond is crafted using a combination of Belgian specialty malt and Doon Basmati rice from Uttarakhand, giving the beer a smooth, velvety texture while incorporating elements of India's agricultural heritage. The inclusion of Doon Basmati rice is a nod to the Himalayas, where Kimaya Himalayan Beverages began its journey. The beer features earthy, spicy, and floral notes from selected hops, resulting in a crisp yet balanced profile.

The development of BeeYoung Beyond was refined through BeeYoung Brewgarden, a microbrewery that served as a testing ground for consumer feedback. The positive reception led to the decision to introduce this variant to a wider audience.

Coinciding with Kimaya Himalayan Beverages’ 5th anniversary, BeeYoung Beyond will first launch in Uttarakhand before expanding to other states in India. The launch reflects the brand’s focus on retail expansion and consumer demand in the growing craft beer segment.

Abhinav Jindal, Founder and CEO of Kimaya Himalayan Beverages LLP said, "At BeeYoung, we've always believed in pushing the boundaries of what craft beer can be. BeeYoung Beyond is a testament to our commitment to craft excellence. The inclusion of Doon Basmati rice in our brew speaks to the unique flavor profile and reflects our dedication to sourcing local, high-quality ingredients that celebrate India's provenance. We are thrilled to offer our consumers something that goes beyond just beer—a true experience in every sip."

BeeYoung has gained recognition at major international and domestic platforms, including the European Beer Challenge, World Beer Awards, and Asia Beer Challenge, establishing itself as one of India's most awarded craft beer brands. With the introduction of BeeYoung Beyond, the brand aims to strengthen its position in India’s retail and hospitality markets while maintaining a focus on innovation and quality.

Proximo Spirits and Monika Alcobev Limited are set to introduce the Bushmills Irish Whiskey GTR Exclusive Range in India, with availability starting February 14 at GMR Hyderabad Duty Free. The range will also be accessible at duty-free outlets in Delhi and Mumbai.

The Bushmills Global Travel Retail (GTR) exclusive collection includes 10, 12, 15, and 21-year-old single malt whiskeys from the brand’s World Wood Series, a selection of small-batch Irish whiskeys matured in hand-selected casks from different regions. Each whiskey in the series is bottled at 46 percent ABV.

Bushmills World Wood Series Offerings

• Bushmills 10 Year Old: Aged in bourbon and sherry casks before finishing in oloroso sherry butts, this whiskey offers notes of raisins, nuts, honey, and vanilla.
• Bushmills 12 Year Old: Initially matured in bourbon barrels and finished in Pedro Ximénez sherry casks, it features aromas of dried fruit, vanilla, and chocolate, with flavors of espresso, licorice, and spice.
• Bushmills 15 Year Old: Aged in first-fill and second-fill American oak casks, this whiskey has flavors of toasted oak, roasted nuts, and apple spice.
• Bushmills 21 Year Old: Aged for 18 years in bourbon and oloroso sherry casks before a three-year finishing period in first-fill Marsala casks, it offers flavors of ginger, candied fruits, and oak.

In addition to the World Wood Series, Bushmills is introducing the Bushmills Black Bush 80/20 GTR Exclusive, a blended Irish whiskey composed of 80 percent single malt whiskey finished in Pedro Ximénez sherry casks and 20 percent Irish grain whiskey. It features notes of spice, toasted oak, and a lingering finish.

Roy Summers, Head of Global Travel Retail at Proximo Spirits said, “We are delighted to be launching Bushmills across GTR in India, working closely with our colleagues in Monika and GMR Hyderabad Airport Duty Free in Hyderabad, Delhi, and Mumbai. Our travel retail exclusive range of Bushmills single malt Irish whiskeys from the oldest licensed working distillery in the world has been specially designed with the travel retail shopper in mind. We are now offering a range that has something for both whiskey explorers and enthusiasts, and for gifting. We’re excited to bring the Bushmills brand to life in these airport locations.”

Kunal Patel, Managing Director and CEO, Monika Alcobev Limited added, “We are proud to bring the exceptional and exclusive travel retail Bushmills Irish Whiskies range to our customers. This launch is an extension of our commitment to delivering #onlyTheBest and premium experiences for our customers. The GTR Exclusive range underscores our vision of introducing the finest international brands to the Indian market.”

This initiative highlights Bushmills’ expansion in India’s travel retail segment, strengthening its presence in key airport locations.

Starbucks has introduced a limited-edition Valentine’s Day menu in India, featuring new beverages and desserts. The brand, known for its café experience, aims to offer customers a selection of themed items during the season.  

The highlight of the menu is the Pink Drink, a globally popular beverage now available in India. Priced at Rs 350, it has a strawberry base with coconut milk, caffeine, and freeze-dried strawberries for added texture. The drink, originally a secret menu item, gained widespread popularity and became an official Starbucks beverage in 2017.  

Other menu additions include:  

• Crème Brulée Latte and Frappuccino – A blend of espresso and steamed milk with Crème Brulée flavors, topped with vanilla caramel sugar and whipped cream.  
• Valentine’s Marble Loaf Cake – A mix of chocolate and vanilla with cream cheese frosting, crushed pistachios, and rose petals.  
• Valentine’s Blossom – A rose milk sponge cake layered with frosting and strawberry glaze.  

Alongside the menu, Starbucks has introduced Valentine’s-themed merchandise, including Pink Bling Cups, Made for Each Otter mugs, and the Bearista Pair plush toys. These products are priced from Rs 950. Starbucks continues to expand its seasonal offerings in India, aligning with consumer trends and festive celebrations.

PizzaExpress, the UK-based pizzeria and café, has introduced a Naples-style pizza base in India, enhancing its retail presence in the country’s growing foodservice market. Known for its soft texture and charred edges, the new crust is made using slow-fermented dough and baked at high temperatures.

As part of this expansion, PizzaExpress has added six new pizzas featuring the Naples-style crust. The vegetarian options include the Burrata Pizza with mozzarella, burrata cheese, and pesto; the Funghi Pizza with mushroom sauce, button mushrooms, and truffle oil; and the Classic Veg Pizza, which combines passata, roasted tomatoes, black olives, capers, rocket leaves, and Emilgrana cheese.

For non-vegetarian customers, the Classic Chicken Tikka Pizza features tandoori chicken, pomodoro sauce, red onions, green chilies, and fresh mozzarella. The Etna Pizza includes ‘Nduja sausage, prosciutto ham, mozzarella, and jalapeños, while the Pesto Chicken Pizza offers a mix of basil pesto, roasted vegetables, fresh mozzarella, and malai chicken.

The Naples-style pizzas are available across 31 PizzaExpress locations in India, reinforcing the brand’s focus on catering to evolving consumer preferences in the retail foodservice segment.

Allied Blenders and Distillers Limited (ABD), India’s third-largest spirits company, has completed the acquisition of all brands and intellectual property rights from Fullarton Distilleries Private Limited. This move strengthens ABD’s position in the super-premium spirits segment and aligns with its focus on product innovation in India’s craft spirits industry.  

The acquisition includes a portfolio of brands such as Woodburns Contemporary Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum. By integrating these brands, ABD aims to cater to the increasing demand for premium and luxury spirits in India.  

Woodburns is currently available in six states and union territories, with expansion plans underway for additional markets. Pumori and Segredo Aldeia have built a strong presence in key on-trade markets like Maharashtra and Goa. The acquisition, combined with ABD’s operational scale, is expected to create growth opportunities in the super-premium spirits category.  

Alok Gupta, Managing Director of ABD said, “At ABD, our growth has always been strategic, and the acquisition of Woodburns Contemporary Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum perfectly embodies this. We recognize that the luxury segment is where we have a right to win, where we can truly add value. Acquiring these brands is a natural next step in our premiumization strategy. This isn’t just an acquisition; it demonstrates our deep understanding of where we can create the most value. This is the future of ABD, and we’re executing this vision with precision.”  

Rajiv Thadani, Founder and Managing Director of Fullarton Distilleries Private Limited, added, “Building Fullarton Distilleries since 2013 has been a journey of passion, dedication, and a commitment to crafting world-class spirits. We’re proud to see these brands move forward with ABD, a company that has the scale, expertise, and vision to take them even further. With their leadership, we are confident that the legacy we’ve built will continue to grow and thrive in the years ahead.”  

This acquisition reinforces ABD’s expansion strategy in India’s spirits market, strengthening its position in the growing super-premium segment.

Curefoods has announced a strategic investment in Dras Ice, a company specializing in providing pure, contaminant-free packaged ice solutions. This partnership is set to bolster Curefoods’ distribution capabilities for its cloud kitchens and quick-service restaurants (QSRs) by leveraging Dras Ice’s frozen chain logistics.  

The rise of quick commerce (Q-commerce) has driven demand for high-quality packaged ice, making this collaboration a key step in Curefoods’ efforts to enhance its operational ecosystem and meet the increasing need for safe and reliable ice products nationwide.  

Inspired by India’s coldest inhabited village, Dras Ice caters to industries such as HORECA (Hotels, Restaurants, and Catering), modern trade channels, and Q-commerce platforms. By addressing operational requirements for premium-quality ice, the brand ensures businesses have access to safe and reliable solutions.  

“Our collaboration with Dras Ice strengthens our ability to support the operational needs of cloud kitchens while addressing a clear market gap in the packaged ice segment. Together we are set to revolutionize how India consumes ice by offering superior, certified, and safe packaged ice solutions,” said Gokul Kandhi, Chief Operating Officer of Curefoods.  

This partnership aligns with Curefoods’ vision of supporting innovative solutions that prioritize quality and safety for businesses and consumers alike. 

In addition to this investment, Curefoods recently acquired the South and West India operations of Krispy Kreme from Landmark Group. This move marked a significant step in expanding its portfolio and strengthening its presence in India’s foodservice sector. With these developments, Curefoods is poised for continued growth and aims to solidify its position as a leading F&B operator in the country. 

Cellar 33, founded in 2023 by Amrita Singh and Mattia Antonio Cianca, is strengthening its position in India’s premium beverage industry. Headquartered in Bordeaux, the international export and marketing agency focuses on curating and distributing premium Champagne, wine, and spirits for the Indian retail and hospitality sectors.  

The agency has built a reputation for strategic brand development and market expansion, participating in major industry exhibitions such as Vinexpo 2022 in Mumbai and Delhi, and ProWine India in 2023 and 2024. Combining expertise in branding, marketing, and sommelier knowledge, Cellar 33 offers tailored solutions to elevate brands within the wine and spirits industry.  

At ProWine India 2024, Cellar 33 showcased a curated portfolio featuring 25 producers and 42 distinct offerings. This included 14 Champagne producers, Crémant de Bordeaux, and premium selections from Château de Pressac and Château de Lacquy. Global soil experts Claude and Lydia Bourguignon also contributed insights on terroir and its impact on wine quality during the event.  

The collection further highlighted premium Cognac and Armagnac, the artisanal Archibald tonic, and the world’s best cider of 2023, reflecting Cellar 33’s focus on variety and quality.  

Amrita Singh, Co-Founder stated, "Cellar 33 represents our shared passion for wine and our commitment to bringing the finest selections to the Indian market. From hosting globally recognised experts like Claude and Lydia Bourguignon to presenting an exceptional portfolio at ProWine India 2024, we aim to redefine the premium beverage experience for our partners and consumers."  

Mattia Antonio Cianca, Co-Founder of Cellar 33 added, "Our vision for Cellar 33 has always been to bridge the gap between global excellence and the evolving Indian market. Through our curated portfolio and strategic presence at industry-leading exhibitions, we have showcased not only exceptional beverages but also the importance of terroir and craftsmanship."  

Cellar 33 continues to focus on providing premium beverage solutions to India’s hospitality and retail markets, offering strategic insights and exclusive products to meet evolving consumer preferences.

Nandini, a Karnataka-based brand under the Karnataka Milk Federation (KMF), has launched a ready-to-cook idli-dosa batter enriched with 5 percent whey protein. The initiative aims to cater to urban consumers seeking convenient and nutritionally balanced meal options. The new product was unveiled on Wednesday by Karnataka Chief Minister Siddaramaiah.

In a statement, KMF highlighted the growing demand for quick meal solutions among urban residents due to busy schedules. "Therefore, we decided to offer a superior quality, healthy Nandini idli-dosa batter, blended with 5 per cent whey protein, at an affordable price," the statement read.

The batter will be available in two pack sizes—450 grams priced at Rs 40 and 900 grams priced at Rs 80. Initially, it will be sold through milk parlours in Bengaluru. KMF also indicated plans to evaluate consumer response in Bengaluru before expanding the product to other cities across Karnataka.

Tansen, a fine dining restaurant celebrating the culinary heritage of the North-Western Frontier, has introduced its Winter Limited Edition Cocktail, “Tasneem Hayat,” to mark New Year’s Eve. The handcrafted cocktail, served in a traditional clay pot, combines unique flavors and techniques for a distinct winter experience.
Crafted with a blend of Ardmore Whiskey, blueberry, plum, strawberry, rosemary, orange, and grapefruit peel, the cocktail undergoes a week-long maturation process. This approach enhances the cocktail’s layers of sweet, tangy, and warm notes, resulting in a rich aroma, vibrant color, and intricate taste.

Amar Ohri, Owner of Ohri’s Group, said, “At Tansen, we aim to craft moments that linger in the hearts of our guests long after their visit. With Tasneem Hayat, we’ve reimagined the magic of Indian flavours by infusing them with a modern, artisanal touch that captures the spirit of winter. This cocktail embodies our commitment to innovation and our passion for creating extraordinary dining experiences. As we step into 2025, our vision remains steadfast—bringing people together through exceptional flavours, soulful melodies, and unforgettable memories.”

Neeraj Roy, General Manager of Tansen, added, “Tasneem Hayat is more than a cocktail; it’s a celebration of togetherness and the joy of shared experiences. We wanted to craft something that not only warms the soul but also brings people closer. This winter, Tansen transforms into a sanctuary of warmth and melody, where every sip and every moment are designed to delight. We look forward to continuing our tradition of innovation and hospitality in the New Year.”

Sahil Malhotra, Beverage Operations Manager at Tansen, shared, “With Tasneem Hayat, we’ve created a masterpiece that embodies the richness of winter. Each element of this cocktail has been chosen with care, and the week-long maturation process allows the flavours to come alive in perfect harmony. It’s a drink that speaks of comfort, indulgence, and the joy of the season. We’re thrilled to share this unique creation with our guests as we ring in 2025.”

This limited-edition cocktail is available for a short time, inviting guests to enjoy a warm and flavorful toast to the season.

Diageo India, a prominent player in the alco-beverage industry, has partnered with SMOOR, a leading luxury confectionery brand, to unveil *The Dessert Collection by Baileys x SMOOR*. This exclusive collaboration introduces a range of non-alcoholic flavored chocolates and desserts, now available across SMOOR's Chocolate Lounges, Signature Chocolate Studios, boutiques, and retail outlets in India.  

This partnership highlights a unique blend of craftsmanship, with Diageo’s expertise in premium experiences meeting SMOOR’s artisanal touch. The Dessert Collection features non-alcoholic chocolate shots, bars, signature desserts, and a centerpiece signature cake. These creations are inspired by popular dessert flavors such as Classic Cream, Creamy Berries, and Sea Salt Caramel.  

Bhanu Gupta, VP and Business Head (Luxury and Super Premium), Diageo India stated, "Aligned with Diageo India’s vision of crafting elevated experiences, this one-of-a-kind collaboration seamlessly blends bespoke gifting with moments of playful decadence. The Dessert Collection by Baileys x SMOOR is our invitation to savor indulgence. This exquisite assortment of non-alcoholic chocolates and desserts is thoughtfully crafted to delight the palate, elevate every occasion, and spread the joy of unforgettable flavors."  

The collection is rooted in a shared philosophy of indulgence and togetherness. As Kanchan Achpal, Chief Marketing Officer, SMOOR noted, "With Bailey's classic creamy flavors and the excellence of SMOOR's true couverture, we are overjoyed to present a non-alcoholic flavored collection with the best of both worlds. The collection brings to life an amalgamation that is perfect to stimulate your senses. We are thrilled to announce this collaboration and are in high Christmas spirits to bring together a premium palette experience like never before!"  

Designed to resonate with a wide audience, the collection aims to redefine the non-alcoholic chocolate segment in India. Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.  

The Dessert Collection by Baileys x SMOOR will be available in January 2025 across major cities, including Bangalore, Chennai, Mumbai, Pune, Delhi, and Gurgaon. As a gesture of love, a celebratory treat, or a personal indulgence, the collection sets the stage for memorable dessert experiences, combining tradition with modern tastes.

Quaffine, India’s pioneering cold brew coffee liqueur, has officially entered the Mumbai market after establishing a strong presence in Goa. With over 600 points of sale in Goa, including more than 500 retail stores and 100 restaurants and bars, this expansion marks a strategic move to strengthen its footprint in India’s premium beverage industry.

The launch in Mumbai reflects the rising demand for coffee-infused beverages and premium drinking experiences in India. Crafted with 100% Arabica beans from Chikmagalur’s coffee estates in Karnataka, Quaffine follows an 18-step process that includes sourcing, roasting, brewing, and maturation. The result is a premium coffee liqueur free from additives and artificial ingredients, ensuring consistent quality and authentic flavor.

Isaac Vivek Mani, Founder and CEO of Indie Brews and Spirits Pvt Ltd, the parent company of Quaffine, stated, “We are very excited to bring Quaffine to Mumbai. A city that already loves its coffee and cocktails, we hope to be in every home bar that supports Indian craft brands. Our ambition is to be the number 1 brand in the coffee liqueur category, and launching in Mumbai is a big step towards it. Our plan is to establish a footprint in over 200 of Mumbai’s most iconic bars—spanning luxury five-star venues to popular mid-tier bars and local joints and over 100 retail outlets—within the first few months of launch.”

The liqueur’s flavor profile includes notes of chocolatey coffee, roasted nuts, raisins, and butterscotch, making it versatile for cocktails, desserts, or standalone consumption.

Olson Pereira, Co-founder and Master Blender of Indie Brews and Spirits Pvt Ltd, highlighted the brand’s focus on authenticity, saying, “Coffee has always been more than just a beverage; it’s a culture. We wanted to tap into this sensibility by offering a premium liqueur that seamlessly incorporates itself into modern drinking habits. Liqueurs may be a minor player in the cocktail space, but they are crucial. That’s why we’ve committed to upgrading the category and bringing India’s craftsmanship to the forefront.”

Rajesh Gurnani, Chief Operating Officer of Indie Brews and Spirits Pvt Ltd, added, “The last decade has witnessed a surge in the demand for Indian craft spirits. Liqueur is a challenging category, but it’s one that truly matters to us. Since our launch in Goa in 2022, we’ve had tremendous support from our consumers, distributors, retailers, and bars—especially the neighbourhood bars. As a result, we are the largest-selling premium coffee liqueur in Goa. With our expansion strategy and the response we’ve already received, we are confident that Quaffine will deliver strong financial returns while setting new benchmarks in the premium liqueur segment.”

Following its Mumbai debut, Quaffine plans to expand into major Indian cities, including Pune, Gurugram, Delhi, Bangalore, and Puducherry, with the aim of becoming a leading name in the premium coffee liqueur category.

Quaffine is available in a 750ml bottle priced at Rs 2,850 and will soon be stocked across Mumbai and Pune retail outlets and bars.

Starbucks is ushering in the holiday season with its signature lineup of festive beverages, limited-edition pastries, and seasonal merchandise. As part of its annual holiday celebration, the brand is offering a selection of iconic drinks and food items designed to complement the season.

The Toffee Nut Crunch collection remains a holiday staple, featuring a range of beverages designed to offer a cozy and indulgent experience. Options include the Toffee Nut Crunch Frappuccino, a blended treat with milk, coffee, and toffee nut, topped with whipped cream and graham cracker crumbles, and the Toffee Nut Crunch Latte, which combines espresso and steamed milk with toffee nut flavors. For those preferring cold drinks, Starbucks offers the Iced Toffee Nut Crunch Latte and the Toffee Nut Crunch Cold Brew. The collection also includes the Toffee Nut Crunch Nitro Cold Brew, which combines nitro-infused coffee with creamy toffee nut foam.

Another festive favorite, the Crunchy Red Hat Mocha, offers a playful take on holiday flavors. The collection includes the Crunchy Red Hat Mocha Latte, blending espresso, mocha, and vanilla whipped topping, with a chocolate “hat” and strawberry drizzle. The Iced Crunchy Red Hat Mocha and Crunchy Red Hat Mocha Frappuccino are available for a chilled, refreshing option, while the Crunchy Red Hat Mocha Crème Frappuccino provides a coffee-free alternative.

For those seeking a traditional holiday flavor, Starbucks’ Gingerbread beverages offer a nostalgic treat. The Gingerbread Latte combines espresso with steamed milk and gingerbread flavor, topped with whipped cream and spices. The Gingerbread Frappuccino offers a creamy, blended version, while the Gingerbread Crème Frappuccino caters to those who prefer a coffee-free option.

The Salted Pretzel Caramel collection offers a mix of sweet and savory flavors, featuring beverages like the Salted Pretzel Caramel Latte, which blends espresso and steamed milk with salted pretzel syrup, topped with whipped cream, pretzels, and red cookie pieces. For a cold alternative, the Salted Pretzel Caramel Frappuccino delivers the same indulgent flavor in a blended form, with the Salted Pretzel Caramel Cream Frappuccino providing a coffee-free option.

In addition to drinks, Starbucks is offering limited-time holiday pastries, such as the Christmas Tree Pastry, which features chocolate ganache and truffle sauce, and the Carrot Cake, infused with cinnamon and nutmeg and paired with vanilla sauce. The Bombay Sweet Shop + Starbucks Chocolate Barks combine Bombay Sweet Shop’s chocolate barks with Starbucks signature espresso and roasted almonds.

Starbucks has also launched a range of holiday merchandise for those looking to gift festive items or add some holiday cheer to their homes. The Reusable Holiday Cups feature festive designs and color-changing elements, while the Holiday Carnival Tree Mug offers a playful take on a Christmas tree mug. The Golden Night Mug, priced at INR 2300, brings a touch of elegance to the season, while the Red Cup Ornament offers a nostalgic touch for Christmas trees. Additional items include the Bearista Holiday Clip, Golden Night Glass Cup, and the Starbucks Christmas Blend coffee, which combines flavors from Colombia, Guatemala, Papua New Guinea, and Sumatra.

Sushant Dash, CEO of TATA Starbucks, shared, "Christmas holds a special place at Starbucks, as one of our most celebrated occasions worldwide. This year’s theme, Merrier Together, is a recognition of the community spirit the holidays bring, as people unite through song, laughter, and the joy of sharing connections over a cup of coffee. We are delighted to bring back our iconic holiday beverages and introduce an exciting collection of new, thoughtfully crafted merchandise. These offerings are designed to elevate festive experiences and add a touch of magic to customers’ celebrations across the country."

Starbucks’ holiday beverages and merchandise are available in stores nationwide, offering customers the opportunity to enjoy the season with festive flavors and unique gift items.

The Brooklyn Creamery (TBC) has introduced two new offerings: the Alphonso Mango Creamsicle and the Raspberry Creamsicle. These frozen treats combine fruit-forward flavors with a creamy vanilla core, catering to health-conscious consumers in India.  

The Alphonso Mango Creamsicle features the rich taste of India’s popular Alphonso mango, while the Raspberry Creamsicle delivers a tangy berry flavor. Each stick contains just 55 calories, has no added sugar, and 50 percent less fat than traditional creamsicles.  

Priced at Rs.125, the creamsicles are available for delivery through Swiggy, Zomato, Zepto, and The Brooklyn Creamery’s official website.  

Shivaan Ghai, CEO of The Brooklyn Creamery said, “At The Brooklyn Creamery, we’re passionate about creating desserts that allow our customers to indulge without compromising on their health and wellness goals. The Alphonso Mango and Raspberry Creamsicles bring together the indulgent, fruity flavors customers love and the low-calorie, no-added-sugar promise they’ve come to expect from us. With this launch, we’re making it even easier for people to enjoy guilt-free treats while maintaining their commitment to a healthier lifestyle.”  

This product launch aligns with TBC’s strategy of offering innovative, healthier dessert alternatives, emphasizing both taste and nutritional value.

Medusa Beverages, an Indian beer brand, has announced its partnership with Warner Bros. Discovery Global Consumer Products to introduce a limited-edition ‘House of the Dragon’ beer. Inspired by HBO's popular series, the new variant features a smoky and fiery flavor profile designed to reflect the show’s mythical and powerful dragon theme.  

The House of the Dragon beer has been launched in key markets, including Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, with Haryana set to follow early next year. The product’s distinctive flavor comes from roasted malts, giving it a bold and smoky character aimed at consumers seeking a unique beverage experience.  

Positioned as a mid-segment beer with 5.5 percent alcohol content, the brew addresses a market gap between light and strong beers in India. The balanced profile caters to consumers looking for a robust but approachable drinking experience.  

Avneet Singh, Founder and CEO of Medusa Beverages stated, “At Medusa Beverages, we’ve always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. for the House of Dragons beer celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us.”  

The partnership emphasizes the integration of storytelling with premium brewing. By leveraging the global popularity of the fantasy series, Medusa Beverages aims to strengthen its brand presence in India’s growing craft beer segment. The House of the Dragon beer reflects the brand’s commitment to creating distinctive and innovative products tailored to evolving consumer preferences.

Quaffine, India’s first cold brew coffee liqueur, has launched a limited-edition “Gingerbread Man” for the 2024 Christmas season. Priced at Rs 2,499, the liqueur is available exclusively in Goa and comes in a batch of only 1,200 handcrafted bottles. This release captures the warmth and nostalgia of the holiday season, combining Quaffine’s signature cold brew with festive flavors.

Crafted in small batches, the “Gingerbread Man” edition infuses Quaffine’s signature cold brew coffee with ingredients like ginger, cinnamon, clove, molasses, vanilla, demerara sugar, and Himalayan salt. The resulting flavor profile balances the warmth of spices with a touch of sweetness, designed to evoke the comfort of winter gatherings.

Olson Pereira, Founder and Master Blender of Quaffine said, “Our desire was to craft a liqueur that captures the holiday vibe and gives people something to cherish for the rest of the year. Every ingredient was carefully selected to tell a story of bonding, celebration, and the little joys that make this season special. This isn’t just a drink; it’s our heartfelt tribute to the holiday spirit.”

Isaac Vivek, Founder and CEO of Quaffine added, “Last year’s Christmas Edition was met with immense love from our customers, and it inspired us to push boundaries further for this year’s release. Quaffine’s Christmas editions are a way of expressing our gratitude to our consumers, retailers, bars, bartenders, and brand partners in Goa, who have supported us in becoming the largest-selling premium coffee liqueur in the state. We envision the 2024 edition to not just be a seasonal offering but a new holiday tradition for our customers.”

The liqueur can be enjoyed on the rocks or paired with festive treats like gingerbread cookies, Christmas pudding, or dark chocolate mousse. With its unique flavor profile and limited availability, Quaffine’s Gingerbread Man edition is positioned as a standout addition to holiday celebrations, offering both an indulgent experience and a potential holiday gift.

Karigari Restaurants, led by celebrity chef Harpal Singh Sokhi, has unveiled its new menu featuring No-Maida Chaap, a healthier alternative to the traditional dish. Made with ingredients such as jackfruit flour, soy protein, wheat protein, and psyllium husk fiber, these chaap items offer a nutritious option without artificial chemicals or preservatives. Each serving delivers 18 percent protein, making it a wholesome addition to any meal.  

The menu highlights include Bharwan Tandoori Malai Chaap, Bharwan Tandoori Chaap, Chaap Tikkey, No Maida Chaap Rogani, and No Maida Chaap Tikka Masala. These dishes combine rich flavors with plant-based ingredients, catering to those who seek healthier and sustainable dining choices.  

“At Karigari, we’re committed to bringing our customers innovative and healthier choices. Our no-maida chaap is made with jackfruit flour, designed to deliver great taste while contributing to a healthier lifestyle and a sustainable future. Switching to plant-based proteins is not just good for you; it’s a win-win for the environment as well,” said Chef Harpal Singh Sokhi.  

Yogesh Sharma, Co-Founder and CEO of Karigari, added, “At Karigari, we’re redefining dining with our No Maida Chaap, crafted with jackfruit flour for a healthier, guilt-free experience. Unlike regular chaap made with maida and often in unhygienic conditions, our innovation ensures top-notch quality, taste, and hygiene. Enjoy chaap that are better for you and your plate!”  

Refined flour (maida), commonly used in traditional chaap, is replaced by jackfruit flour and psyllium husk in Karigari’s preparation. This substitution not only enhances fiber and protein content but also promotes better digestion and overall health.  

Karigari Restaurants, known for its innovative take on traditional cuisine, continues to prioritize quality, taste, and sustainability in its offerings. By introducing the No-Maida Chaap, the restaurant reinforces its commitment to redefining dining experiences with healthier alternatives that meet the evolving preferences of diners.  

The No-Maida Chaap menu is set to resonate with health-conscious customers while maintaining the authentic flavors Karigari is known for in the hospitality sector.

Siolim Specialty Coffee Roasters, a growing name in the coffee industry, has launched Miniature Pours, a new, convenient coffee solution designed for those who seek an easy, hassle-free brewing experience. Targeted at coffee lovers who value both simplicity and flavor, Miniature Pours offers a quick way to enjoy quality coffee, whether at work, home, or during outdoor activities.  

Miniature Pours are pre-measured coffee sachets that require no complex brewing equipment, making them ideal for busy professionals, travelers, and students. Compact and lightweight, they offer an accessible and consistent coffee experience without compromising taste. This launch reflects Siolim’s commitment to providing quality coffee that fits various lifestyles, regardless of brewing expertise.  

Siolim Specialty Coffee Roasters is known for combining specialty coffee roasting with innovative beverage solutions. The brand, which brings the relaxed vibe of Goa to Indore, focuses on sourcing premium coffee beans while blending traditional and modern coffee-making methods. Miniature Pours, in particular, aims to offer a consistent and flavorful coffee experience in a format that's easy to prepare.  

“At Siolim, we source directly from small, independent farmers to ensure fair compensation and complete transparency in the supply chain. Our mission is not only to bring the best of Indian coffee to the world but to support the communities behind it,” said Gaurav Sethi, CEO at Siolim Specialty Coffee Roasters.  

With Miniature Pours, Siolim seeks to offer both convenience and taste, ensuring customers can enjoy quality coffee no matter where they are.

Tilaknagar Industries Ltd has announced the launch of Monarch Legacy Edition, marking its first venture into the luxury brandy segment. Founded in 1933, TI has been a key player in the Indian brandy market with brands like Mansion House Brandy, the second-largest-selling brandy globally. Monarch is a significant step in the company’s 90-year legacy, positioning itself as a premium 100 percent pure grape brandy that blends French and Indian grape spirits.

Monarch is a carefully crafted blend of French grape spirits, aged up to eight years in French oak casks, and Indian grape spirits from Maharashtra’s Sahyadri region, known for its proximity to Nashik, India’s wine capital. The brandy reflects a mix of French distilling traditions, using coal-fired copper pot stills, a hallmark of French Cognac production. The result is a complex flavor profile combining the richness of French oak-aged grape spirits with the depth added by the warm climate of Maharashtra, which enhances the extraction of flavors.

Amit Dahanukar, Chairman and MD of Tilaknagar Industries said, “Brandy is India’s second most-consumed spirit, but it remains under-recognized in the luxury segment. With Monarch, we aim to redefine Indian brandy, drawing on our decades of experience, and elevate it to a global benchmark, similar to the success of Indian whiskies and gins.”

The packaging of Monarch takes inspiration from royalty, with a rounded decanter-style bottle featuring intricate ridges and a golden metal shield-shaped label. The bottle is encased in a decorative box depicting ancient emperors, enhancing the product's luxurious appeal.

Ahmed Rahimtoola, Chief Marketing Officer of Tilaknagar Industries said, "Monarch embodies sophistication, reflecting the growing demand for refined drinking experiences among Indian consumers. We expect its popularity to rise both as a neat pour and as part of the evolving cocktail culture in India and internationally."

Tilaknagar Industries has been the fastest-growing IMFL (Indian Made Foreign Liquor) company for the past two years. The launch of Monarch represents a key move in its broader strategy to focus on premiumisation and expand its portfolio across the luxury segment. Brandy remains the second-most-consumed alcoholic beverage in India, with a market share of over 20 percent, according to Euromonitor International.