Third Wave Coffee Opens 11 New Cafes in One Day, Crosses 165 Outlets Nationwide

Third Wave Coffee, a growing player in India’s quick service restaurant (QSR) segment, has announced the simultaneous launch of 11 new outlets across Delhi, Hyderabad, Chennai, Mumbai, and Mysuru. With this move, the company has expanded its presence to 165 cafes across 12 cities, surpassing its FY25 milestone of 150 stores.

The newly launched cafes are located in a mix of high-footfall neighbourhoods and transit hubs, marking the brand’s entry into mobility-focused formats. Notably, the latest expansion includes a café along the Delhi–Mumbai Expressway, reflecting the brand’s efforts to capture demand from travelers in emerging consumption zones.

Rajat Luthra, CEO of Third Wave Coffee said, “Over the last few years, our focus has been on building a business that scales sustainably — with a sharp focus on store-level profitability, operational efficiency, and capital discipline. Last year, we also commissioned a new roastery with 8× automation capability, significantly enhancing our capacity to support up to 700 stores. These efforts have led to stronger store-level ROI and a more disciplined, scalable growth model.”

The company, which began operations in 2015, has steadily grown into one of the fastest-scaling café chains in the country. Its latest round of expansion targets both mature markets such as Bengaluru, Mumbai, Delhi, and Hyderabad, as well as newer locations like Chennai and Mysuru, where the brand entered last year.

The current quarter’s expansion is aligned with Third Wave Coffee’s FY26 plan to open over 100 new cafes. The strategy is aimed at balancing profitability with scale while ensuring a consistent customer experience across diverse locations, including residential areas, commercial zones, and transit corridors.

“We’re focused on meeting our consumers where they are, with the same consistent experience they expect from us. We’d love to bring Third Wave Coffee to more neighbourhoods and are always open to hearing from our community,” Luthra added.