Third Wave Coffee Expands into Mysuru with Its First Cafe on Devraj Urs Road

Third Wave Coffee, a coffee-centric quick-service restaurant (QSR) brand, has launched its first cafe in Mysuru on Devraj Urs Road. The opening event was attended by His Highness Yaduveer Krishnadatta Chamaraja Wadiyar and Rajat Luthra, CEO of Third Wave Coffee. This launch extends the brand’s presence to eight cities in India, with a total of 117 stores. The company plans to reach 150 outlets by March 2025.  

The new Mysuru outlet aligns with Third Wave Coffee's expansion strategy in India’s hospitality sector. The brand has steadily grown over the past eight years by creating spaces designed to foster meaningful connections while offering specialty coffee experiences.  

Rajat Luthra, CEO of Third Wave Coffee said, "Coffee is not just an occasional beverage anymore; it is powering people’s day now. And we are on a mission to deliver our exceptional coffee experience to more and more customers, wherever they are. Mysuru is one of the most charming cities in Southern India, and we are honored to introduce our specialty brews to the people of the city. Our cafes are spaces created with an aim to inspire and foster deep connections with our customers, and we are excited to bring the Third Wave Coffee experience to the community of Mysore.”  

The brand aims to create an immersive customer experience through its cafes, hosting events, workshops, and collaborations. The menu features a wide range of offerings, including single-origin coffees, cold brews, handcrafted sandwiches, wraps, and shareable bites. Third Wave Coffee also offers branded merchandise for coffee enthusiasts.  

With its presence already established in cities like Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad, and Chandigarh, the company is set to explore new markets, including Chennai and Mangaluru. The Mysuru launch is part of its broader strategy to expand its footprint in India's hospitality and retail coffee market.