To continue treading along the successful model, Curefoods will be looking to onboard 5-7 more such brands in the coming quarters which will bring greater value to its D2C portfolio and the food ecosystem at large.
This announcement comes on the back of Rebel Foods attaining unicorn status in October this year and with a promise to address more customer food missions by adapting a Thrasio like model for food.
Apart from bringing authentic, flavourful recipes, Ba-khoob Biryani also provides the customers with high quality food by using fresh ingredients and ingredients that are picked locally.
With a fine selection of vegetarian and non-vegetarian dishes, the fare boasts specialities inspired by the flavours of Japan, Korea, Tibet, Burma, Malaysia, China and of course India.
Orders for Rebel Foods’ brands on the foodpanda app on average grew 40% month-on-month in the past six months, with more than 200 outlets across the six markets signed up to add virtual brands to their existing food and beverage (F&B) offerings.
The brand also focuses on packaging with an emphasis on sustainability. This is seen via the brand’s use of reusable premium quality glass jars, clay handis and steel cutlery.