In exchange for making its portfolio of approximately 30 food brands available to Kitchens Centre in India, JustKitchen will receive a percentage of net receipts on all orders.
The funds raised from the current round will be used towards the expansion of existing brands into newer geographies and the acquisition of newer brands.
With these funds, the Delhi-based startup said it plans to grow dark store operations across India, accelerate hiring, & build more technological capabilities to create a seamless delivery experience.
The brand recently entered the Bengaluru and Hyderabad markets and aims to bring the royal and traditional Dum Pukht dining experience to other parts of India, as well.
All the flavours will be wrapped in an elegant and sustainable packaging that is unparallel and provide a luxurious at-home dining experience to Hyderabad’s food enthusiasts.
Initiating its offline operations in Delhi-NCR, Prasuma envisions establishing more kitchens in the next couple of years across eight cities, including Bangalore, Mumbai, and Kolkata, among other metros.
Rebel Foods Thrasio-style portfolio, termed Rebel Launcher, aims to add 40 to 50 food categories, prioritising missions like premium North Indian, South Indian, Indian Sweets, Sandwiches, amongst others in the coming year.