Delhi-NCR welcomes a new cloud-kitchen brand ‘Asian Glitch’

With a fine selection of vegetarian and non-vegetarian dishes, the fare boasts specialities inspired by the flavours of Japan, Korea, Tibet, Burma, Malaysia, China and of course India.
  • Nusra Deputy Features Editor
Asian Glitch

Love Sichuan (Schezwan) sauce, prawn dim sums, elevated levels of vinegar and Manchurian? Well, Asian Glitch is the place to head to.  This new cloud kitchen serving pan Asian delights is located in Gurugram, Delhi NCR. 

With a fine selection of vegetarian and non-vegetarian dishes, the fare boasts specialities inspired by the flavours of Japan, Korea, Tibet, Burma, Malaysia, China and of course India.

"Asian Glitch is our very first brand into which we have not only put all our savings, but have also opted to be fully self sustained. By this, I mean, I have as a consultant hired chefs, staff and delivery personnel to run the operations and deliveries completely on our own. We are also promoting Asian Glitch internally via social media campaigns and something we very strongly believe in which is 'word-of-mouth'. We have about 8 staff members in a 1300sq feet kitchen that can max out to easily 4lakh Value a day,” said Parvez Nasir, Owner, Asian Glitch.

As the name suggests, Asian Glitch pays homage to the eclectic culinary heritage of Asia and does so with a delightful twist. It seeks inspiration from an anomaly, a mistake, a disruption that sometimes results in something that is beautiful and positively unexpected.

Taste of Tangra

While the menu is curated to include specialities from all over Asia, the soul of Asian Glitch is Indo Chinese or Tangra Chinese cuisine.  This cuisine traces its origins to the by-lanes of Tangra is which is a region in East Kolkata.  Tangra was home to the Hakkas: a Han Chinese subgroup who immigrated from China.

“Food goes through glitches all the time: the butter chicken crossed the border to become Britain’s national dish, Chicken tikka masala. We are trying to capture the essence of this change where some really popular dishes from Asian countries have gone through a subtle, beautiful and delicious transformation: sometimes just due to the use of local ingredients and at others a lot more intentionally- just like Tangra Chinese,’ added Nasir.

Asian Glitch is headed by Parvez Nasir who is the brother of UK based Dishoom’s Chef Director Naved Nasir. Naved is the culinary genius behind one of the UK's most successful Indian restaurants and most respected restaurant businesses.  Naved has provided creative and consultative guidance for Asian Glitch. 

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