Three Brothers Distillery has introduced Northern Pride Premium Blended Whisky, a new addition inspired by the strength and heritage of India’s northern region. The launch follows the consistent performance of its earlier release, 55°North, across Delhi and Uttarakhand, marking another step in the company’s expansion within the premium whisky segment.
Produced using fine Indian grain spirit blended with three distinct Scotch malts, Northern Pride delivers a smooth texture, subtle sweetness, and a balanced finish. The whisky is designed for discerning consumers who value authenticity and understated craftsmanship.
The distillery maintains its focus on precision and integrity at every production stage — from ingredient selection to bottling. The bottle’s clean design mirrors the brand’s practical approach, prioritizing substance over embellishment.
Varun Gupta, Founder, Three Brothers Distillery, said, “Our experience with 55°North gave us both insight and motivation to explore a fresh expression that connects to the northern ethos. Northern Pride reflects discipline, transparency, and genuine craftsmanship. Early response from both retailers and patrons has been encouraging, showing that drinkers recognise sincerity and skill. We look forward to strengthening our distribution across key cities and building a stronger reputation for Indian whisky that stands on merit.”
Northern Pride is being produced in small batches, with distribution already initiated across major cities. The rollout includes collaborations with established retail partners and premium bars. Wider market availability is expected by early 2026.
Three Brothers Distillery continues to evolve from a single-label venture into a recognized name in India’s emerging craft spirits sector. With Northern Pride, the company reinforces its commitment to creating quality products rooted in consistency, craftsmanship, and regional character.
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