Monika Alcobev Limited, India’s only listed premium wine and spirits importer, has announced the launch of Licor 43, the flagship liqueur from Spain’s Zamora Company, in the Indian market. Recognized as Spain’s highest-selling liqueur and a staple in over 80 countries, this marks the brand’s first entry into India’s expanding premium alcohol segment.
Kunal Patel, Managing Director, Monika Alcobev, said, “Bringing Licor 43 to India is a significant milestone, not just for us, but for the evolving palate of Indian consumers. The brand is iconic, versatile, and crafted for modern mixology and we're excited to lead its debut in the Indian market.”
Licor 43 is produced from a recipe of 43 natural ingredients, combining botanicals, spices, and citrus fruits. It has been part of Spain’s beverage culture for more than 70 years. With its launch in India, consumers will be introduced to global serves such as the Mini Beer and Carajillo 43.
The rollout includes multiple variants: Licor 43 Original (700ml and 1000ml), Licor 43 Chocolate (700ml), and Licor 43 Crème Brûlée (700ml). Alongside the liqueur, Monika Alcobev is also bringing Martin Miller’s Original Gin (700ml and 1000ml), Villa Massa Limoncello (700ml), and Villa Massa Amaretto (700ml) from the Zamora portfolio.
Ankit Shah, Area Director, AMEA, Zamora Company, commented, “We, at Zamora Company, are excited to announce our partnership with Monika Alcobev, marking a significant milestone in our global expansion, led by our flagship brand, Licor 43. The imported spirits market in India is steadily growing driven by rise in disposable incomes and a strong consumer trend of premiumization, and we are confident that this partnership, backed by Monika’s robust portfolio, will allow us to connect with discerning consumers seeking unique and high quality products.”
Monika Alcobev’s distribution reach across North, West, and South India—including Karnataka, Telangana, and Tamil Nadu—will drive the brand’s availability in premium retail stores and cocktail-focused outlets. Expansion into key East India cities is also part of the plan. The brand is currently available in Goa and Mumbai, with more markets set to follow. Positioned under the tagline “Mix Something New”, the launch underscores Monika Alcobev’s strategy to expand its premium spirits portfolio and introduce Indian consumers to globally recognized brands.
SGF (Spice Grill Flame) India, one of the country’s fastest-growing quick service and casual dining restaurant chains, has opened a new outlet at Assotech Business Cresterra in Sector 135, Noida. The launch marks another step in the company’s ongoing expansion strategy.
To mark the opening, the brand is offering a 20 percent discount on all orders on the launch day. The new location will serve SGF’s North Indian vegetarian menu to corporate employees, nearby residents, and regular visitors in the busy Sector 135 area.
The company has set a target to reach more than 200 outlets across India by 2026, supported by a franchise-driven model and the rising demand for vegetarian dining options in the fast-food segment.
“Noida has always been a key market for us, and opening at Assotech Business Cresterra allows us to cater to a vibrant mix of working professionals and the local residents. We are excited to welcome guests with our signature taste, quality, and service,” said Kewal Ahuja, Founder & CEO, SGF India.
The expansion underlines SGF India’s aim to make vegetarian dining widely available and cost-effective, while maintaining quality standards across locations.
Leading restaurant reservation platform in Southeast Asia Eatigo has received a follow-on investment from its existing investor TripAdvisor, bringing its total raise across all its investors to over USD 25 mn. TripAdvisor’s restaurants business unit and subsidiary, TheFork will help expand Eatigo’s presence and services across the Asia Pacific region.
Having entered Hong Kong, Philippines, Malaysia and India in 2017, Eatigo will use the funds to launch in several more markets and extend its product offering.
"Eatigo is excited to continue its strong relationship and collaboration with TripAdvisor. These new funds will be integral in allowing Eatigo to consolidate and extend the reach of our leadership and expertise in helping customers reserve the perfect table,” said Michael Cluzel, Eatigo’s CEO and Co-founder.
“As we look to further our presence in the Asia Pacific region, we believe our latest strategic investment in Eatigo will continue to support a great business and strong management team,” said Bertrand Jelensperger, Senior VP, TripAdvisor Restaurants and Founder of TheFork. “TripAdvisor’s continued partnership with Eatigo will help us both better serve millions of diners and restaurant owners who are increasingly turning to online channels,” he added.
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ExpansionLicor 43 is produced from a recipe of 43 natural ingredients, combining botanicals, spices, and citrus fruits. It has been part of Spain’s beverage…
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