Restaurant India News: Lazeez Affaire Opens New Gurugram Outlet at M3M 65th Avenue

Lazeez Affaire, one of Delhi’s most established North Indian fine dining brands, has opened a new outlet at M3M 65th Avenue, Gurugram, strengthening its brand presence in the NCR market. The launch marks a strategic move focused on increasing visibility and expanding into high-footfall retail destinations in Gurugram. This opening is the first of four new outlets planned for launch within the same month.

With a legacy spanning over 26 years, Lazeez Affaire has been a consistent player in the premium Indian dining segment since its origins at Malcha Marg, New Delhi. Over the years, the brand has built its reputation on traditional North Indian cuisine, structured kitchen processes, and a format that blends heritage recipes with a formal dining environment. The Gurugram outlet represents the next phase of the brand’s expansion while retaining its established culinary positioning.

The menu at the new location continues to focus on classic North Indian preparations, following long-standing cooking methods and controlled execution. Signature offerings such as Dal Lazeez, Nihari, Butter Chicken, and wood-fired kulchas remain central to the dining experience. The kitchen approach emphasizes slow cooking, precise spice balance, and the use of wood-fired ovens, reflecting operational consistency rather than menu reinvention.

From a design and retail perspective, the Gurugram outlet has been developed as a standalone expression within the Lazeez Affaire portfolio. The interiors feature warm lighting, layered textures, and customised tableware, aligning with the brand’s fine dining positioning while adapting to contemporary consumer expectations. As with previous outlets, the brand has followed a non-uniform design strategy, allowing each location to maintain a distinct identity.

The launch at M3M 65th Avenue signals Lazeez Affaire’s intent to scale its footprint beyond its legacy markets, targeting premium mixed-use developments and consumption-driven neighbourhoods. With additional outlets scheduled to open shortly, the brand is positioning itself for a broader regional presence while maintaining its focus on traditional cuisine, structured operations, and a legacy-led dining format.