Haldiram’s has announced plans to open new outlets in Lucknow and Gorakhpur, revealing that its recent “Acche Din Aane Wale Hai!” teaser campaign was designed to build anticipation around the brand’s expansion in Uttar Pradesh.
According to the company, the expansion is aimed at strengthening its presence in emerging markets and improving consumer access to its products and dining formats beyond metropolitan cities.
Rajiv Singh, Head of Growth and Marketing, Haldiram's QSR chain, said, "With the announcement of the new outlets, we are building on our decades-long legacy, which has paved a concrete path for us to expand even more strongly in emerging markets beyond metro cities across the country. We are delighted to see Lucknow and Gorakhpur playing a crucial role in our efforts, from being the first cities to witness the campaign to now becoming key destinations in our expansion plans.”
The company said the move aligns with increasing consumer demand for organised food service brands and a wider range of dining options in Tier II markets. The upcoming outlets will support Haldiram’s strategy of expanding its retail footprint while serving a broader customer base across high-growth locations.
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