Red Rhino Strengthens Craft Beer Distribution in Bangalore

Red Rhino, a key player in India's craft beer industry, has launched a new commercial brewery in Malur, expanding its presence in the kegging segment. This move strengthens Red Rhino’s craft beer distribution, making its brews available across Bangalore’s top outlets.

The facility will initially distribute Red Rhino’s Signature Lager and Hefeweizen, along with seasonal varieties. Ashwin Nawani, Head of Business Strategy said, “Our new facility is built to set industry benchmarks. With a cutting-edge cold chain and logistics infrastructure, we’re ensuring that every pint maintains its optimal temperature and quality from brewing to final delivery. This investment is all about precision, efficiency, and elevating the craft beer experience across Bangalore and beyond.”

With this expansion, Red Rhino aims to increase availability beyond its flagship locations, making high-quality craft beer accessible to a wider consumer base. Starting April, its products will be available on tap at multiple venues in Bangalore.

Master Brewer Dan Satterthwaite added, “Our infrastructure rivals international brewing facilities. We’ve integrated advanced fermentation technologies with sophisticated logistics to ensure each beer batch preserves its unique flavor profile and exceptional quality throughout distribution.”

The Malur facility features dedicated kegging lines, larger fermentation tanks, and automated quality control systems, allowing Red Rhino to scale production while maintaining consistency.

India’s craft beer market has been expanding rapidly, with a 22 percent annual growth since 2022. Premium craft beer has experienced an even higher growth rate of 27 percent CAGR, reflecting evolving consumer demand for sophisticated brewing techniques. The craft beer segment in India is projected to maintain this growth rate over the next eight years.

Central to this expansion is BEVERA, Red Rhino’s new enterprise resource planning (ERP) system, which automates the entire brewing process—from order management to final delivery. This technology enhances operational efficiency and optimizes logistics.

Founder Kishore Pallamreddy, a global tech entrepreneur stated, “This facility is more than just business expansion. We’re committed to elevating India’s craft beer culture through innovative technology, consistent quality, and strategic market engagement.”

The new brewery is expected to generate employment in brewing, logistics, and sales. By working with local businesses and restaurants, Red Rhino aims to strengthen the craft beer ecosystem in Bangalore.

Currently serving Bangalore and Hyderabad, Red Rhino is positioned for nationwide expansion, with plans to introduce its craft beer portfolio in key urban markets across India.