Chef Vikas Khanna Redefines Lay’s at WaysToLays Food Truck in Gurugram

The WaysToLays Food Truck has expanded the creative idea that was introduced earlier this year by arriving at Sector 56 Marketplace in Gurgaon. With this innovative endeavor, Lay's offers fresh culinary experiences with a creative twist, going beyond the typical pack.

In a time when culinary ingenuity frequently trumps flavor, Michelin-Starred Chef Vikas Khanna is unwavering in his conviction that every dish's flavor lies at its core. 

Khanna turned the ordinary potato chip into a gourmet experience as part of a campaign to turn Lay's chips into inventive culinary creations. The WaysToLays journey started with food content creator Shivesh Bhatia and well-known chefs Kunal Kapur and Manish Mehrotra. These chefs transformed chips into creative dishes that delighted fans by bringing their own twists on Lay's-inspired recipes to various venues throughout Delhi.

“People are consuming food, not expensive artwork in dining establishments, buildings, or plates. The fundamental need is that the food must taste good. The food must eventually taste good,” Khanna confirmed. For Khanna, food truck culture represents more than just accessible dining — it’s a platform for unrestrained creativity. “Food trucks are a powerful way for chefs to express themselves. Unlike high-end restaurants that require millions to establish, food trucks democratize creativity and make it accessible,” he said.

Saumya Rathore, Marketing Director of PepsiCo India, explained the inspiration behind the WaysToLays campaign, “When you search for Lay’s, you find countless recipes online. That sparked the idea for WaysToLays. We started with a campaign earlier this year and wanted to expand it by embracing Delhi’s vibrant street culture with this food truck.”

Collaborating with Khanna brought the campaign to new heights. Rathore added, “When we presented a detailed brief for the recipe, he said, ‘No, if I’m coming, I’m going to do something spectacular.’ And he truly did.”