Baskin Robbins Targets All-Day Snacking Trend with New Product Formats

Baskin Robbins has introduced a new range of packaged ice cream products in India, responding to shifting consumer preferences and the growth of quick commerce platforms. The latest offerings are part of the brand’s strategy to position ice cream beyond traditional consumption patterns and into the all-day snacking segment.

The company has launched a diverse collection of products tailored for General Trade stores, supermarkets, and quick commerce platforms. The range includes chocolate-based items, fruit-themed options, and Indian-inspired flavours, alongside ready-to-drink Belgian chocolate milkshakes. Notable products include the Super Strawberry Surprise Cone with chocolate swirl and milk choco-chips, The Original Triple Chocolate Stick, the Very Blueberry Ice Pop, and Traditional Malai Kulfi Slice topped with Iranian pistachios.

A new addition to the product lineup is the “Minis” pack, featuring four smaller-sized ice cream sticks in Mississippi Mud and Almond 'N Caramel flavours. Additionally, the brand has launched Belgian Chocolate Milkshakes in Milk, Dark, and Hazelnut variants. These milkshakes contain 30% less added sugar and are made without artificial colours or flavours.

Mohit Khattar, CEO of Graviss Foods Limited said, “The way consumers enjoy ice cream is evolving, and our new retail range is a reflection of this shift. Last year, we introduced innovative formats aimed at positioning ice cream as an anytime snack rather than just a post-meal indulgence. This year, with the rapid rise of quick commerce and the increasing demand for premium treats at home, we are taking that vision forward by expanding our retail presence. Our goal is to ensure that Baskin Robbins’ signature experience is available in more convenient formats, making it easier than ever for consumers to enjoy their favourite flavours whenever and wherever they choose.”

Following notable growth across retail channels in FY25, including modern trade and quick commerce, Baskin Robbins is reinforcing its distribution network in anticipation of continued demand in FY26. The company is also working to deepen its collaboration with quick commerce platforms to improve accessibility across Indian markets.

Baskin Robbins has introduced a new Italian Gelato range in India as part of its summer lineup, expanding beyond its traditional ice cream offerings. The move is aimed at reinforcing its positioning in the premium dessert segment while building on recent growth momentum.

The new product category includes gelato scoop flavors such as Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake. The brand has also launched Italian Gelato Sundaes, with variants like Berry Me in Cheesecake, Cotton Candy Wonderland, and Salted Caramel and Brownie.

The company also extended its kids' sundae line-up with new additions themed as "princess" and "knight" sundaes.

Mohit Khattar, CEO of Graviss Group (Baskin Robbins) said, “We've cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy and has enabled us to launch this delightful selection of artisanal gelato scoop flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream. Our ability to anticipate and respond to changing preferences positions us at the forefront of dessert innovation in the Indian market, and we remain committed to delivering premium, innovative experiences year-round to all age groups.”

The newly launched gelato products are priced starting at Rs 115 and are available across all Baskin Robbins parlours in India.

The brand continues to expand its retail network, having opened 120 new stores in FY24-25. Last year, it marked the milestone of opening its 1000th store in India and the subcontinent. It currently operates in over 290 cities across the country. While its parlour business remains the main revenue contributor, Baskin Robbins has also grown its presence in the packaged consumer goods (CPG) segment and institutional partnerships, including hotels, restaurants, hospitals, and multiplexes.

The company has reported strong growth for FY25 and is targeting continued double-digit growth in FY26, with a focus on innovation and premiumization as key drivers.

Baskin-Robbins, one of the largest quick-service ice cream chains globally and in India, has marked a significant milestone with the opening of its 1000th location. The new store, situated in Andheri, Mumbai, reflects the brand’s three decades of presence in India and the broader SAARC region.

The Andheri outlet spans over 750 square feet, making it the largest Baskin-Robbins location in Mumbai and one of the largest in India. This expansion signals the brand's continued focus on growing its footprint in the Indian hospitality and retail market. The store's opening was attended by key stakeholders, industry leaders, and loyal customers, recognizing Baskin-Robbins' consistent growth in the region.

Since its entry into India in 1993 through Graviss Foods, the master franchisee for the brand in India and the SAARC region, Baskin-Robbins has expanded to over 290 cities. By offering a wide range of flavors and using quality ingredients, the brand has managed to penetrate metro cities, tourist destinations, and emerging non-metro markets, making India one of its largest markets globally.

Baskin-Robbins’ approach in India has focused on innovation and consumer adaptability, from introducing unique flavors to expanding its presence through large stores, kiosks, and modern trade channels. Among its firsts were ice cream cakes, pizzas, and bite-sized ice cream “rocks,” catering to the region’s growing demand for diverse dessert offerings. The brand’s signature flavors, including Mississippi Mud and Bavarian Chocolate, sit alongside locally inspired offerings like Gulab Jamun and Caramel Milkcake.

Speaking on the occasion, Gaurav Ghai, Chairman of Graviss Group noted, "It’s an exciting day for us at Graviss Foods, the master franchisee for Baskin-Robbins in India and in the SAARC region, along with Inspire Brands, as we come together to celebrate the launch of Baskin-Robbins' 1,000th location in the region. This milestone reflects our shared values, deep commitment, and exceptional execution in this market.”

Michael Haley, President and Managing Director of International at Inspire Brands added, “We are thrilled to celebrate this momentous occasion of opening our 1000th location in India. We would like to thank Graviss Foods for being such a strong franchisee in the region for over 30 years, and congratulate them, as well as the Inspire international team, for achieving this accomplishment."

The brand’s success in India has also been tied to its early adoption of online ordering and a loyalty program. This strategy has allowed Baskin-Robbins to engage more closely with Indian consumers while adapting to changing market conditions.

As the brand continues to expand, Vikram Seth, Managing Director of Graviss Foods, emphasized Baskin-Robbins’ role in contributing to India’s growing economy. “As India continues its upward march towards becoming one of the world’s leading economies, Baskin-Robbins is committed to being a part of this journey, contributing to the economy, creating jobs, and delivering happiness to consumers through continuing innovation in our products and services.”

In response to increasing demand, Graviss Group has recently established a new manufacturing facility for Baskin-Robbins in India, further solidifying the brand’s growth trajectory. With the 1000th location now open, Baskin-Robbins is set for further expansion in India’s evolving hospitality market.

Graviss Foods Pvt Ltd has gears up to open its 1000th Baskin Robbins outlet in India and the SAARC region in 2024.

Prioritizing Tier 2 and 3 cities strategically and reinforcing its foothold in major urban hubs, this achievement signifies a crucial juncture in the company's expansion.

Baskin Robbins' dedication to innovation has resulted in a continuous stream of new product introductions over the last three years, including a variety of ice cream cakes and desserts.

The brand's commitment to job creation is evident, with nearly 4000 individuals directly and indirectly benefiting from its operations.

Additionally, Baskin Robbins has allocated Rs 100 crore towards establishing a new factory in India in 2022 to fulfill its demand requirements.

In recent years, the brand has expanded beyond traditional parlors and is now accessible in over 4,000 premium retail outlets across major cities as it prepares to celebrate its 30-year journey in India in 2024.

Operating across more than 900 stores spanning over 250 cities, the brand is utilizing its strong franchise network to fuel its expansion.

Various initiatives have been put in place to strengthen ties with the extensive franchise network in India and the SAARC region.

“As India strides towards becoming the world's third-largest economy by 2030, Baskin Robbins India recognizes the impact of the country's sustained growth and rising aspirations & affluence. With a commitment to providing high-quality ice creams & desserts in vibrant and convenient locations across the nation, we are happy to aim to reach a major milestone of 1000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India. We believe in the power of ice cream to contribute to the nation's Happiness, economic growth, and job creation.” said Vikram Seth, Managing Director, Graviss Foods Pvt Ltd.

Graviss Foods, the Indian licensee of Inspire Brands for Baskin Robbins, has celebrated three decades of operations in India.

It operates a manufacturing facility near Pune, serving both domestic and SAARC region markets.

In addition to traditional ice cream parlors, Baskin Robbins has expanded its presence to modern trade formats, prominent e-commerce platforms, and general trade outlets, as well as partnerships with hotels, restaurants, and QSR chains.

Ice-cream brand Baskin Robbins has partnered with Barbie The Movie as their official dessert partner in India. 

Ahead of the film’s release in theatres only on 21st July, Baskin Robbins honours Barbie The Movie with a magical treat called the Mermaid Sundae.

Barbie, a beloved icon known for her limitless imagination and empowering spirit, has captivated the hearts of millions worldwide. To celebrate the release of the Barbie movie, Baskin Robbins India creates magic with a delightful treat that's sure to make dreams come true. The Mermaid Sundae is an irresistible blend of fantasy and flavour. A delicious sundae made with a creamy ice cream scoop, adorned with a whimsical mermaid tail and magical sparkles. It is sure to leave you craving for more!

"We are thrilled to partner with Barbie The Movie for this magical collaboration. Both Barbie and Baskin Robbins share a commitment to joy, imagination, and creating unforgettable experiences. The Mermaid Sundae is a perfect embodiment of that spirit, and we can't wait for our customers to immerse themselves in this extraordinary experience,” shared Mohit Khattar, CEO, Graviss Foods Pvt Ltd – Baskin Robbins.

Come dive into a magical world of sweetness and fun with this dreamy sundae available only at a Baskin Robbins.

“We are very excited to collaborate with Baskin Robbins India for the release of Barbie in cinemas. The collaboration is a fantastic fit for the film Barbie and it helps us to reach a wider audience and generate even more fun, excitement and the best day ever for Barbie fans in India,” added George John, Director - Marketing (Theatrical), Warner Bros. Discovery.
 

Owners of Dunkin Brands, Buffalo Wild Wings and Baskin Robbins, Inspire Brands has appointed Natalie Rothman as Chief People Officer.

Rothman joins Inspire from Advance Auto Parts, where she was EVP, Chief Human Resources Officer, and oversaw all aspects of HR and team member development including a focus on in-store team members.

Natalie also led HR for Pepsi’s global foodservice division with 5,500 team members around the world, leading talent strategy and creating a center of excellence for training, talent development and organizational design.

“As Inspire continues to grow, leaders like Natalie will help us realize the full potential of our dynamic and diverse workforce,” said Paul Brown, Co-founder and Chief Executive Officer, Inspire by adding that Natalie’s experience in building and developing teams, as well as her ability to strengthen culture and ultimately attract top talent will be instrumental in the brand’s growth.

Rothman will begin working at Inspire’s Atlanta Global Support Center in late May and will lead all aspects of the company’s HR functions. She replaces Melissa Strait, who announced in January that she would be departing the company after 40 years of service.

“Joining Inspire at this stage in the company’s journey is an incredible opportunity. Much of the foundation and groundwork has already been set within Inspire’s HR function and I’m looking forward to taking what has been built to the next level,” she added.

Rothman will join the Executive Team of Inspire and report directly to Brown.

Inspire is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia.

World’s largest chain of ice cream Baskin-Robbins announces plans for an important expansion of 25 new shops in the Vancouver and Calgary markets and has signed franchise agreement with experienced real estate and franchise operator, McMaster Group Holdings.

“With a sweet legacy in Canada, Baskin-Robbins remains focused on growth across the country. We’re delighted to work alongside Adel Ashry of McMaster Group Holdings to bring our full menu of flavours, innovation and treats to new guests in these important markets,” shared Craig Walker, Senior Director of International Business, Baskin-Robbins in Canada.

Since entering the franchise business in 1998, Adel Ashry has developed more than 1,500 units of some of the largest chains internationally in the retail, food, and consumer product industries.

The first of the 25 new Baskin-Robbins shops opened last month in Metropolis Metrotown, Burnaby, and the second shop has opened last week at Guildford Town Centre, Surrey.

“I have been working in the franchise operating business in the Middle East for the past 23 years and in Canada for the past nine. In that time, I’ve become familiar with the type of brands that will resonate with Canadian consumers,” added Ashry.

The new locations will be designed according to Baskin-Robbins’ new ‘Moments’ design, which includes eye-catching dipping cabinets, flexible and comfortable seating, and modernized digital menu boards.

These two shops also are the first Baskin-Robbins’ locations to have the new visual identity in Canada, which includes a refreshed logo, colours, and branding suite that is being rolled out over the next 18 months.

With a network of nearly 80 franchisees, Baskin-Robbins currently operates 107 shops across Ontario, British Columbia, Quebec, and Manitoba.

Legendary ice cream brand Baskin Robbins is celebrating the happiness ice cream brings to every moment with a refresh of the iconic brand’s logo, packaging, employee uniforms and tagline encouraging customers to “Seize the Yay” – appreciating every moment, no matter how big or small.

“For more than 75 years, Baskin-Robbins has been the destination for celebrating the moments that matter most. Our new look and manifesto recognize the extraordinary role ice cream has played in our customers’ lives, along with our continued commitment to innovation and creating someone’s next favorite flavor,” said Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins.

The pink and brown logo has a BR and number 31 (for 31 flavors, of course) hidden inside.

“Small moments that spark joy often get taken for granted. We're encouraging people to pause and celebrate any moment that brings happiness with Baskin-Robbins.” Added Grandinetti.

To celebrate the rebrand, while paying tribute to its robust heritage, Baskin-Robbins is launching a collection of limited-edition merch – the very first line of branded merchandise for the 77-years young ice cream brand.

The exclusive “yay-worthy” items will be available for a limited time, beginning April 18, 2022. The collection includes clothing and other items that will encourage “yay seizing” moments, such as bicycles and skateboards, available exclusively at ShopBaskinRobbins.com.

In the true spirit of “Seizing the Yay,” the confectionary experts at Baskin-Robbins have also developed three new flavors available now, crafted specifically to celebrate every moment.

Baskin Robbins operates 7,700 outlets in 52 countries worldwide.

Baskin-Robbins and master licensee, Galadari Ice Cream Company, officially opened the doors to its 1,000th store across the Middle East, North Africa, and Australia on March 10.

The brand marked this historic milestone with a ribbon cutting celebration at Dubai Hills Mall and public ice cream party at Ain Dubai, the world’s largest observation wheel, which featured free ice cream for the first 1,000 guests, fun games, sweet prizes, and a special appearance by the UAE radio personality, Priti Malik.

As part of the month-long celebration, Baskin-Robbins will be offering a special promotion where guests who purchase a Double Medium Sundae will get a free Kids Scoop through March 30, 2022, allowing guests to enjoy their favorite flavors and discover new ones all month long.

“Since opening our first shop in the UAE in 1979, Baskin-Robbins has been an ice cream leader in the Middle East, helping guests across the region discover the joy of a life lived with variety,” saids Michael Haley, President and Managing Director of International for Inspire Brands by adding that an outstanding operator with a legacy of business success, Galadari is a true global champion of the Baskin-Robbins brand.

“I want to thank all the team members at Galadari Brothers, Baskin-Robbins, and Inspire Brands that have tirelessly worked together in order for us to reach this milestone,” said Suhail Galadari, Co-chairman of Galadari Brothers by pointing that Baskin-Robbins has truly made an impact on the F&B scene in the UAE and the Middle East region.

Baskin-Robbins® is celebrating Valentine’s Day in a different manner. The iconic ice cream brand is introducing a captivating new Flavor of the Month, Secret Admirer™, a rose-based ice cream.

It is also bringing back its fan-favorite, Box of Chocolates Cake.

“The launch of Secret Admirer™ builds on our history of high-quality flavor innovation, offering unique elements like real rose extract that our guests may have never experienced before alongside familiar flavors,” said Jeanne Bolger, Director of Research & Development for Baskin-Robbins.

Baskin-Robbins is also excited to bring back a February favorite, the Box of Chocolates Cake.

Inspired by the classic, heart-shaped candy boxes we all know and love, this indulgent cake offers an elevated twist customizable with your favorite ice cream and cake flavor and topped with a rich layer of fudge and milk chocolate candies – made to look like a real box of chocolates.

Available in two sizes, small or large heart, this festive cake can be ordered online, through the Baskin-Robbins mobile app or by visiting or calling your local Baskin-Robbins restaurant.

Global snacking giant Hershey’s India unit has collaborated with leading ice cream brand Baskin Robbins to launch an exciting assortment.

The delightful blend of Hershey’s chocolates and cocoa powder combined with Baskin Robbins ice cream brings out some lip smacking flavors through Hershey’s Chocolate Overload Ice Cream, Hershey’s Kisses Caramel Ice Cream, Nutty Affair Sundae, Chocolate Heaven and Thick Shake.

“We are delighted to announce our collaboration with one of the leading ice cream brands, Baskin Robbins. With 125+ years of chocolate heritage and expertise, this is a strategic collaboration for Hershey India which brings together one of the best in chocolates with one of the best in ice cream,” shared Herjit Bhalla Vice President, India and AEMEA, The Hershey Company  by adding that brand Hershey’s is consistently on the journey to delight the consumers with innovative offerings.

The five variants are a perfect combination of the bestselling flavors from Baskin Robbins and the premium taste of Hershey’s chocolates.

“Baskin Robbins India is committed to offer product experiences to consumers that are way beyond the ordinary. Our association with Hershey India has allowed us to skilfully blend our expertise in developing cutting edge ice cream flavours, beverages and Ice cream cakes with high quality and consumer loved ingredients from Hershey India,” added Mohit Khattar, CEO, Graviss Foods Pvt Ltd who believed that the resultant products are amongst the finest and will endear Baskin Robbins to a whole new generation of consumers.

The new flavors are available across all Baskin Robbins outlets pan India and through delivery apps as well.

Mumbai Angels Network, along with California-based accelerator Expert DOJO and 3 other marquee angel investors, has invested close to USD 150,000 in India’s first cloud kitchen platform and Huddle-backed ZFW Hospitality.

ZFW will be utilizing the funds to expand its presence in the western region, hire top talent, and increase its network to 300+ cloud-based restaurants before raising a larger amount of funds in the next round.

Also Read: Covid-19 has made most restaurant kitchen a dark kitchen, Is Brand Trust Next

ZFW will deploy a part of the proceeds to improve AI and Data Analytics Capabilities on the ZFW-OS platform that helps streamline operational efficiency and overhead costs.

“Having witnessed the rapid shift towards delivery & asset-light models on the front lines over the past 6 years, we’re excited to play a key role in the consumer ecosystem,” shared Madhav Kasturia, Founder of ZFW.

Commenting on the investment, Nandini Mansinghka, Co-Promoter, and CEO of Mumbai Angels Network said, “Cloud Kitchen and Fulfilment Network ZFW will help recognize F&B brands maximize utilization of kitchen space and enable their asset-light expansion. This will help them scale up rapidly to cater to the growing consumer demand across geographies. It will also help brands that are on the path to profitability and have already figured out their unit economics”.

ZFW helps F&B & D2C brands grow sustainably through its vast network of cloud kitchens & fulfilment centers.

May Interest: Keventers partners with cloud-kitchen brand ZFW Hospitality, to open 80+ stores

The company has been in the news for its partnerships with notable brands like Baskin Robbins, Keventers, Tibbs Frankies, The Brooklyn Creamery& Beijing Street to help boost profitability through its 50+ cloud restaurants across India.

US-based Inspire Brands that owns Arby’s Restaurant announced that it is buying Dunkin' Brands, owner of the Dunkin' donuts and Baskin-Robbins ice cream chains.

The deal will happen for $8.8 billion.

Including debt, the transaction will rise to $11.3 billion, shared a statement.

Started in 1950 in Massachusetts, Dunkin is known for its variety of donuts as well as its coffee and breakfast sandwiches. Whereas, Baskin-Robbins is famous for its 31 flavors of ice creams.

Also Read: Dunkin’ Donuts to permanently shut 800 outlets in the US

The two brands account for more than 20,000 distribution points in more than 60 countries.

A former subsidiary of the Allied Domecq group, Dunkin' Brands was bought by the French wine and spirits group Pernod Ricard in 2005 and sold a year later for $2.4 billion to three investment funds: Bain Capital, Carlyle and Thomas H. Lee.

By adding Dunkin', Inspire Brands will have a total of more than 31,600 restaurants, with combined sales of $26 billion and 600,000 employees.

Inspire Brands was founded in 2018 under the umbrella of private equity firm Roark Capital.

Inspire also owns the Arby's, Buffalo Wild Wings, Sonic Drive-In and Jimmy John's restaurant chains.

Baskin-Robbins, the world’s largest ice cream chain, will be adding new vegan ice cream flavors to its stores across America. The new vegan options are available in two flavors, including Chocolate Chip Cookie Dough and Chocolate Extreme.

The new ice creams of Baskin-Robbins are made from a blend of coconut oil and almond butter.

Jeanne Bolger, Director of Research and Development at Baskin-Robbins, said, “The Baskin-Robbins culinary team has been hard at work on our non-dairy flavors for over two years. It was important for us to take the time to get it right.”

“Both flavors are so smooth and indulgent, and the final product delivers the incredible quality that our customers have come to expect from any Baskin-Robbins ice cream. We’re very proud of the result,” he added.

Carol Austin, Vice President of Marketing for Baskin-Robbins, stated, “We’re excited to expand our ice cream portfolio into the vegan space and offer our guests increased options, especially with such high consumer demand for a product like this.”

The ice cream chain is part of the Dunkin’ Brands Group.

David Hoffmann, CEO of Dunkin’ Brands, said, “We absolutely believe this will move the sales needle for us. It’s a damn good product. We are a brand that democratizes trends.”

Perfetti Van Melle India is partnering with Baskin Robbins to introduce co-branded “Alpenliebe Juzt Jelly Strawberry Paradise” ice cream in India. As part of this partnership, Alpenliebe Juzt Jelly will be used as a key ingredient in the co-branded ice-cream.

The new introduction will be a base of vanilla flavoured ice cream with Alpenliebe Juzt Jelly mashed in the ice cream. Nearly 750 Baskin Robbins parlours across 200 Indian cities will be stocking this new, fun flavour starting April 2019.

Rohit Kapoor, Director Marketing, Perfetti Van Melle India, said, “Alpenliebe Juzt Jelly has played the role of category creator with its luscious texture combined with the goodness of real fruit, making it an irresistible offering and the leading Jelly brand in the country. It is a yummy jelly with 25% fruit pulp and a very soft texture, which enables its use as an ingredient in delectable food recipes catering to both kids and adults.”

“This partnership is unique within the confectionery category in India and we are very excited to collaborate with Baskin Robbins. Both brands being agents of fun in the family and leaders within their segments, there are several synergies in this association for both PVMI and Baskin Robbins,” he added.

Mohit Khattar, CEO of Baskin Robbins India, stated, “Baskin Robbins is loved as much for its drool-worthy, innovative flavours as it is for its rich, creamy and refreshing taste. Our association with Perfetti Van Melle India and Alpenliebe Juzt Jelly has brought together the winsome idea of blending one of India’s most loved confectionery and dessert –“Alpenliebe Juzt Jelly” with the perennial favourite- Baskin Robbins ice cream. We believe that the “Alpenliebe Juzt Jelly ice cream” is a co-creation that merges two beautiful brands to create one deliciously, creamy & tangy mouthwatering experience.”