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India’s growing love for fine whisky shows a shift in taste and lifestyle. Imported whisky, once reserved for the elite, is now seen as a symbol of sophistication and celebration. Each bottle, whether from Scotland, Ireland, Japan, or the United States, carries a legacy of craftsmanship and rich tradition. The Indian whisky market has evolved with changing preferences and rising incomes. More consumers now look beyond local brands to explore global flavours. From smoky single malts to smooth blends, the variety of imported whisky available today offers something for every palate.

Premium whisky is no longer just a drink; it represents status and experience. Urban professionals, collectors, and enthusiasts are all driving this demand. Whether it’s for gifting, celebrating milestones, or enjoying quiet evenings, imported whiskies have found a special place in Indian homes and bars. In 2025, India’s connection with global whisky culture is stronger than ever. The appreciation for authenticity, quality, and heritage continues to shape the country’s growing premium spirits market. Here are ten imported whisky brands that are redefining India’s drinking preferences this year.

The Growing Market for Imported Whisky in India

India’s imported whisky market is thriving. Rising incomes, exposure to global brands, and changing lifestyle choices have made premium spirits more accessible. Imported whiskies now represent more than just alcohol — they reflect aspiration, sophistication, and global taste.

With urban millennials and professionals driving demand, retailers are expanding premium liquor sections and focusing on curated experiences. Whisky festivals, tasting sessions, and digital storytelling are helping brands connect with a wider audience.

Find 10 Imported Whisky Brands in India

1. Glenfiddich – The Pioneer of Single Malts

Glenfiddich, from the heart of Scotland’s Dufftown, is one of the most iconic single malts in the world. The name means “Valley of the Deer,” and the brand’s signature stag logo symbolizes its proud heritage. What makes Glenfiddich special is its pure spring water from Robbie Dhu and handcrafted barrels that add depth to every sip. Available in 12-, 15-, and 18-year-old expressions, Glenfiddich offers fruity, smooth, and slightly sweet notes. It’s ideal for those who enjoy refined single malts with character. In India, it’s a preferred choice for gifting and celebrations, marking class and craftsmanship in every bottle.

2. Chivas Regal – The Gentleman’s Blend

Chivas Regal, founded in Aberdeen in 1818, defines sophistication. It’s a blended Scotch made from grain and malt whiskies aged for at least 12 years. The result is a smooth, creamy taste with hints of honey and apple. In India, Chivas has long been the go-to brand for festive occasions and luxury gifting. The royal crest on its bottle adds to its visual appeal. Available in 12-, 18-, and 25-year variants, Chivas Regal suits both new whisky lovers and seasoned drinkers who appreciate richness and tradition in every glass.

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3. The Glenlivet – Smooth, Elegant, and Timeless

From the Speyside region of Scotland, The Glenlivet carries a long history — it was the first distillery to obtain a legal license in 1824. Its founder, George Smith, was known for his courage in producing fine whisky even when it was risky to do so. The Glenlivet’s signature smoothness comes from its tall lantern-shaped copper stills. With flavours of fruit and floral notes, it’s lighter than smoky whiskies, making it a great choice for those starting their whisky journey. In India, The Glenlivet’s 12- and 15-year expressions are among the bestsellers in the premium segment.

4. Jameson – Ireland’s Pride

Jameson Irish Whiskey, established in 1780, is famous for being triple-distilled — a process that gives it unmatched smoothness. Produced in County Cork, Ireland, it’s a blend of malted and unmalted barley with a touch of spice and sweetness. Its green bottle and red crest make it instantly recognisable. In India, Jameson is popular among younger whisky enthusiasts and cocktail lovers. It blends perfectly in classic mixes like the whiskey sour or Irish coffee. Its mild flavour profile also makes it approachable for those transitioning from lighter spirits.

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5. Jack Daniel’s – The Tennessee Classic

No list of imported whiskies is complete without Jack Daniel’s. Made in Lynchburg, Tennessee, this whiskey is known for its unique “Lincoln County Process,” where the spirit is charcoal-mellowed before aging. This gives Jack Daniel’s its smooth, slightly smoky flavour. Its flagship variant, the Old No. 7, remains one of the most popular imported whiskies in India. The Honey and Fire editions add a twist for those who enjoy flavoured spirits. It’s not just a drink — it’s a lifestyle statement, often seen at parties, concerts, and gatherings.

6. Hibiki – Harmony from Japan

Hibiki by Suntory stands out for its artistry and balance. The name means “Harmony” in Japanese, and it reflects the blend of whiskies from Yamazaki, Hakushu, and Chita distilleries. The brand’s 24-faceted bottle represents Japan’s 24 seasons, adding visual appeal to its refined spirit. Hibiki offers a floral, fruity, and slightly sweet taste with notes of honey and oak. It’s a favourite among collectors and connoisseurs in India who appreciate delicate, well-balanced whiskies. Best enjoyed neat or with a splash of water, Hibiki showcases how Japan mastered the art of whisky-making.

7. Ballantine’s – Smooth and Versatile

Ballantine’s, founded in 1827, is a blend of over 50 single malts and 4 grain whiskies. This combination gives it a light, smooth, and subtly sweet taste. The brand’s refined blue and gold packaging makes it a popular gifting option in India. Its variants — 12-year, 17-year, and 21-year — cater to different preferences. Ballantine’s is perfect for both casual evenings and celebrations. Its soft flavour also makes it ideal for mixing with soda or water, making it a versatile favourite for Indian whisky drinkers.

8. Jim Beam – The American Bourbon

Jim Beam, from Kentucky, USA, is one of the world’s best-selling bourbons. Its recipe, developed in 1795, uses around 75% corn, giving it a naturally sweet base flavour. Aged in new charred oak barrels, it delivers a deep, warm taste with vanilla and caramel notes. Jim Beam is gaining popularity in India’s growing cocktail culture. Its White Label is great for everyday use, while variants like Apple and Honey offer a modern twist. For those looking to explore American whisky beyond Scotch, Jim Beam is a perfect entry point.

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9. Johnnie Walker – The Global Icon

Johnnie Walker, founded in 1820, is a name every whisky lover knows. The brand’s walking man logo symbolises progress and style. Each label tells a different story — Red for beginners, Black for complexity, and Blue for luxury. Its smoky, layered taste and consistent quality make it a household name across India. Johnnie Walker has mastered the art of blending, offering something for everyone — from casual drinkers to connoisseurs. Whether it’s a celebration or a gift, it’s always a trusted choice.

10. The Balvenie – Crafted with Care

The Balvenie, another gem from Speyside, stands out for its craftsmanship. It’s one of the few distilleries that still grows its own barley, malts it on traditional floors, and maintains its own coppersmiths. This dedication gives its whisky a honeyed, rich flavour with hints of spice and oak. Popular variants like DoubleWood 12 and Caribbean Cask 14 are loved by those who appreciate authenticity. Though less mainstream in India, The Balvenie is quickly earning a loyal following among collectors and serious whisky drinkers.

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The Final Pour

From the timeless Scotch of Glenfiddich to the smooth harmony of Hibiki, these imported whiskies showcase the art of global whisky-making. Each bottle reflects years of tradition, passion, and expertise. They bring together culture and innovation in every pour, offering a taste that goes beyond borders. India’s whisky lovers are now more curious and informed than ever. They value quality, heritage, and authenticity in what they drink. Imported whiskies have become a preferred choice for those seeking premium experiences. Whether shared during celebrations, gifted to mark a milestone, or enjoyed in quiet reflection, these ten whiskies define elegance and taste. Each one tells a story of dedication — from the distiller’s craft to the drinker’s glass — proving that fine whisky is not just made; it’s lived, savoured, and remembered.

A bottle of wine can make any evening feel special. But once a bottle is opened, it does not stay the same. Most people put the cork back and leave it on the counter. They hope it will taste as good the next day. Unfortunately, wine begins to change as soon as air touches it. Its aroma becomes weaker. The flavours start to fade. The freshness disappears. Proper storage is the key to keeping wine enjoyable after opening. Experts suggest keeping the bottle upright. This limits how much air touches the wine. Replacing the cork or using a wine stopper also helps. Temperature matters too. Red wine lasts longer in a cool, dark place. White and sparkling wines should be stored in the refrigerator. Light and heat speed up the spoilage.

Different wines react differently. Red wine can last three to five days. White wine stays good for two to three days. Sparkling wine loses its bubbles quickly. Simple tools like vacuum stoppers or argon gas sprays can make a big difference. With careful storage, wine can stay fresh and enjoyable for several days. This article explores how to store opened wine properly, why it goes bad, and the simple tricks every wine lover should know.

Why Wine Goes Bad After Opening

The moment you uncork a bottle, oxygen enters and starts reacting with the wine. This process, called oxidation, changes its chemical balance. Initially, it can make the wine taste smoother. But after a day or two, the same reaction dulls the flavour and aroma.

Here’s how long different types of wine generally last once opened:

• Red wine: 3–5 days
• White wine: 2–3 days
• Sparkling wine: 1–2 days

Red wines hold up better because they contain more tannins, which act as natural preservatives. White wines are more delicate, and sparkling wines lose their fizz the fastest once exposed to air.

The Golden Rules of Wine Storage

You don’t need a wine cellar to preserve an opened bottle. A few smart steps can help you keep your wine fresh and enjoyable for longer.

1. Recork It Right

Always put the cork back immediately after pouring. Insert the stained side of the cork (the one that was inside the bottle) to avoid contamination. If you misplaced the cork, use a reusable wine stopper instead. It prevents excess air from entering the bottle and slows oxidation.

Keep the bottle upright. This reduces the surface area exposed to oxygen, helping the wine stay fresh for a few extra days.

2. Chill It

Temperature plays a crucial role in wine preservation. Even red wine benefits from a cool environment. Storing opened wine in the refrigerator slows down the oxidation process.

• Red wines: Store between 12°C to 18°C
• White wines: Store between 8°C to 12°C

Before serving red wine again, let it sit at room temperature for about 15–20 minutes so the flavours can open up.

3. Avoid Light and Heat

Wine is sensitive to both light and heat. Keep opened bottles away from direct sunlight, kitchen stoves, and windows. Excess heat can “cook” the wine, giving it a sour or stewed taste. A cool, dark cabinet or a wine fridge is the ideal place.

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Tools That Make a Difference

A few simple tools can help extend the shelf life of opened wine dramatically.

• Wine stoppers: Affordable and easy to find. These create a tight seal, keeping air out.
• Vacuum pumps: Remove air from the bottle before sealing it. Ideal for casual drinkers.
• Argon gas preservers: Professional-grade systems that replace air with inert gas, preventing oxidation.
• Coravin system: Allows you to pour wine without removing the cork at all — perfect for collectors or expensive wines.

These tools are easily available in India through platforms like Amazon, Living Liquidz, or boutique wine stores.

How to Store Different Types of Wine

Not all wines react the same way after opening. Each type needs slightly different care.

• Red Wine

After sealing, keep red wine in a cool, dark place or the refrigerator. It’s perfectly fine to chill red wine—oxidation slows in lower temperatures. Before serving again, bring it to room temperature to restore its full flavour.

• White Wine

White wines should always be refrigerated once opened. Keep the cork tight, and store upright to prevent leaks. The chilled temperature helps maintain their crisp acidity and fresh fruit notes.

• Sparkling Wine

Sparkling wines are trickier. Once opened, they quickly lose carbonation. Avoid using plastic wraps or spoons — these myths don’t work. Instead, use a sparkling wine stopper designed to lock in the pressure and preserve the bubbles. Even then, try finishing the bottle within a day or two for the best taste.

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Tips from Sommeliers

Wine experts around the world share one golden rule: respect the bottle.
 Here are a few sommelier-approved tips to make your wine last longer:

• Avoid warm spots: Never store open wine near a stove or window. Heat speeds up spoilage.
• Taste before serving: Each time you reopen a bottle, give it a quick sniff. If it smells sour or like vinegar, it’s past its best.
• Repurpose leftover wine: If you can’t finish it within a few days, use it in cooking — for sauces, risottos, or reductions.

As one sommelier once said, “If you treat your open wine with care, it will return the favour in flavour.”

How to Tell If Your Wine Has Gone Bad

Even with the best care, no wine lasts forever after opening. Look for these signs before pouring:

• A sour or vinegar-like smell
• Flat taste with no fruitiness
• Brownish tint in white wines or dull colour in reds
• Cloudiness or sediment not present before

If any of these appear, it’s best to discard the wine or use it for cooking.

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Creative Uses for Leftover Wine

Don’t want to waste what’s left? Here are some creative ways to use leftover wine:

• Freeze it: Pour into ice cube trays and freeze. Perfect for adding to sauces, soups, or gravies.
• Make wine vinegar: Leave it open to air for a few weeks and turn it into homemade vinegar.
• Cook with it: Use it for marinating meats, deglazing pans, or baking rich desserts like red wine chocolate cake.
• Mix it: Combine with fruit and soda to make an easy sangria at home.

Savor Every Sip, Smartly

Storing opened wine is less about strict rules and more about understanding how it behaves once exposed to air. Whether you’re enjoying a local Indian red, a crisp Sauvignon Blanc, or a bottle of sparkling Prosecco, the goal is the same—to preserve its character and taste for as long as possible. With the right storage techniques, you don’t have to rush through a bottle or waste good wine. Treat it gently, keep it cool, and savor it slowly. After all, great wine deserves a second pour that tastes just as magical as the first.

Rum, once the drink of pirates and beachgoers, has transformed into a symbol of luxury and exclusivity. While whisky and cognac have long been the go-to choices for connoisseurs, rum is now making its mark in the expensive spirits market. Distilleries around the world are producing rare, aged, and meticulously crafted rums that fetch staggering prices.The allure of these premium rums lies not just in their taste but in their history and craftsmanship. Many of these bottles are limited editions, with only a few ever produced, making them highly sought after by collectors. The aging process plays a crucial role, with some rums maturing for decades in oak barrels, absorbing flavors and complexities that are unmatched.

Packaging also adds to the exclusivity. Some rums come in hand-blown crystal decanters, adorned with gold and precious stones, turning each bottle into a work of art. Owning one of these rums is not just about enjoying a drink; it's about possessing a piece of history and craftsmanship.  As the global appreciation for fine rum grows, these premium bottles continue to captivate enthusiasts and collectors alike, offering a taste of opulence and tradition in every sip.

10 Most Expensive Rums in the World (with cost)

1. Dictador M-City Golden Cities – $1.5 Million

Dictador M-City Golden Cities is considered one of the most expensive rums in the world. Valued at $1.5 million, it is a limited-edition rum that attracts collectors globally. This luxury rum is produced by Dictador, a Colombian distillery known for its high-quality aged rums. The bottle itself is a work of art. It is hand-crafted and decorated with real gold and precious stones. Only a few bottles exist, which makes it extremely rare. The rum inside is aged to perfection, offering a smooth taste with subtle notes of tropical fruits, oak, and vanilla. Collectors prize it not only for its flavor but also as an investment. Owning a bottle of Dictador M-City Golden Cities represents prestige. This rum combines history, craftsmanship, and exclusivity, making it a must-have for enthusiasts of rare and collectible spirits.

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2. Harewood Rum 1780 – $29,999

Harewood Rum 1780 is a historic and rare rum from Barbados. It is considered one of the oldest known rums in the world. A bottle of this expensive rum sold for $29,999, reflecting its uniqueness and historical importance. Distilled and bottled in 1780, it has survived centuries, making it extremely collectible. Its flavor is rich and deep, with hints of caramel, molasses, and tropical fruits, shaped by long aging in oak casks. The rum’s provenance and limited availability increase its value among collectors. Harewood Rum 1780 is sought after for both its taste and its story. Each bottle reflects the craftsmanship of early Caribbean distilleries. For those who collect rare and luxury rums, Harewood 1780 is a prized possession. Its historic significance and smooth, complex taste make it a standout in the world of expensive rum.

3. J. Wray & Nephew 1940s Rum – $54,000

J. Wray & Nephew 1940s Rum is a vintage Jamaican rum and one of the most expensive collectible rums available. A bottle from the 1940s sold for $54,000, making it highly coveted among collectors of rare spirits. This rum was produced before World War II, and very few bottles remain today. Its age and scarcity contribute to its high value. The taste is rich, with notes of tropical fruits, vanilla, oak, and a hint of spice. The rum’s smoothness reflects decades of careful aging in barrels. Its historic significance and limited supply make it an exceptional choice for collectors and enthusiasts of luxury rum. Owning a bottle of J. Wray & Nephew 1940s Rum is like holding a piece of Jamaican rum history. It is both a fine drink and a valuable collectible.

4. Appleton Estate 50-Year-Old Independence Reserve – $29,999

Appleton Estate 50-Year-Old Independence Reserve is one of the world’s oldest and most expensive rums. Produced in Jamaica, it is a luxury rum with only 70 bottles ever released. The rum has been aged for half a century in oak barrels, giving it a rich and complex flavor. Tasting notes include oak, vanilla, cinnamon, maple, and orange peel. Its rarity and lengthy aging process make it highly collectible. Connoisseurs prize this rum for both its flavor and its investment potential. Appleton Estate is a historic distillery, known for producing high-quality aged rums. The Independence Reserve reflects decades of careful craftsmanship. Each bottle is a symbol of prestige, history, and luxury. Collectors of rare rum consider it a must-have addition to any collection of expensive and limited-edition spirits.

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5. Bacardi de Maestros de Ron Vintage MMXII – $3,182

Bacardi de Maestros de Ron Vintage MMXII is a limited-edition, expensive rum celebrating Bacardi’s 150th anniversary. Crafted by eight master blenders, it is aged for more than 20 years in oak casks. This aging gives it a rich flavor profile, including caramelized banana, vanilla, and subtle espresso notes. The rum is presented in a hand-blown crystal decanter, which makes it highly collectible and luxurious. Only a limited number of bottles were released, adding to its exclusivity. Bacardi is a globally recognized brand, known for producing high-quality rums. The MMXII edition combines tradition, craftsmanship, and luxury. Collectors and rum enthusiasts seek it for both drinking and display. Its price of $3,182 reflects the rarity, taste, and artistry of the rum. This edition is perfect for anyone looking to invest in a luxury rum with historical significance.

6. Dictador Generations en Lalique – $18,884

Dictador Generations en Lalique is one of the most expensive and collectible rums available today. Produced by the Colombian distillery Dictador, it represents decades of careful aging and craftsmanship. This luxury rum is aged in oak casks for several decades, allowing it to develop a rich, smooth, and complex flavor profile. The bottle is a true work of art. It is created in collaboration with the French crystal maker Lalique and comes in a finely crafted Lalique crystal decanter. Only a limited number of bottles were released, making it rare and highly sought after by collectors. The combination of aged rum, exquisite packaging, and limited supply makes it a valuable and prestigious addition to any collection. Dictador Generations en Lalique blends tradition, history, and luxury in a single bottle of expensive rum.

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7. Appleton Estate The Source 51-Year-Old – $70,000

Appleton Estate The Source 51-Year-Old is among the most expensive and rare rums in the world. Released in 2025, this Jamaican rum holds the record for the longest tropically aged rum, matured for 51 years. Only 25 decanters were made globally, which adds to its exclusivity. Each bottle is a showcase of craftsmanship and patience, capturing decades of careful aging in Jamaica’s tropical climate. The rum offers a rich and complex taste, with layers of oak, vanilla, tropical fruits, and spices. It is highly collectible among luxury rum enthusiasts and connoisseurs. Appleton Estate, a historic Jamaican distillery, is known for its quality and tradition. The Source 51-Year-Old represents the pinnacle of aged rum, blending heritage, rarity, and luxury. Owning this rum is considered a symbol of prestige in the world of expensive rum.

8. El Dorado 50-Year-Old Rum – $25,000

El Dorado 50-Year-Old Rum is one of the most expensive and rare rums in the world. Produced in Guyana by the historic Demerara Distillers, it is aged for five decades, giving it a rich and complex flavor profile. Only a handful of bottles are released, making it extremely collectible among luxury rum enthusiasts. The taste is smooth, with deep notes of caramel, molasses, oak, and tropical fruits. Each bottle is crafted with care and presented elegantly, reflecting the heritage of El Dorado rums. Its long aging and limited supply make it highly sought after by collectors of rare spirits. El Dorado 50-Year-Old Rum is not just a drink; it is a piece of rum history. Connoisseurs prize it for its exceptional quality, exclusivity, and investment potential, cementing its place among the world’s most expensive rums.

9. Ron de Jeremy 30-Year-Old – $2,000

Ron de Jeremy 30-Year-Old is an expensive and rare rum from Panama. Named after the adult film star, this rum is a blend of rums aged for three decades. Its long maturation gives it a rich, complex flavor with notes of vanilla, caramel, oak, and spice. The aging process ensures a smooth and refined taste, making it highly appreciated by rum connoisseurs. The bottle is presented elegantly, reflecting its luxury and collectible status. Its combination of unique branding, long aging, and limited availability contributes to its premium price. Ron de Jeremy 30-Year-Old is considered both a drink to savor and a collectible luxury rum. Collectors and enthusiasts seek it for its taste, rarity, and prestige. It remains a standout among expensive rums for those exploring fine and historic Caribbean spirits.

10. Pusser's 50-Year-Old Rum – $1,500

Pusser's 50-Year-Old Rum is a rare and expensive rum from the British Virgin Islands. Known for its historic connection to the British Navy, this rum has been aged for half a century. The long maturation gives it a deep, robust flavor, with notes of oak, molasses, and spices. Each bottle is carefully crafted and released in very limited numbers, making it highly collectible. Pusser's 50-Year-Old Rum represents tradition, history, and luxury in a single bottle. Collectors value it for both its rich taste and its historical significance. The rum is a premium choice for enthusiasts seeking a rare and aged spirit. Its combination of scarcity, smooth flavor, and legacy makes it a prized addition to collections of expensive and rare rums.

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Your Expensive Sip!

These rums are more than just drinks. They are rare treasures that show history, skill, and luxury. Each bottle tells a story of decades of careful work. The aging process gives them a rich and complex flavor that cannot be found in ordinary rums. Collectors value these bottles for their rarity and the craftsmanship behind them. They are symbols of prestige and exclusivity. For connoisseurs, tasting such a rum is a unique experience. Every sip carries the notes of tropical fruits, oak, vanilla, and spices, shaped by years of maturation. The bottles themselves are often works of art, made with crystal, gold, or special designs. These rums connect drinkers to the traditions of the Caribbean and other historic rum regions. They represent passion, patience, and dedication. Owning or tasting one is a celebration of fine spirits at their highest level.

Cherished Indian festivals a a source of joy, family gatherings, and grand feasts. While traditions are the soul of the festival, celebrations today are also about creating new memories. For many, that includes raising a glass of fine whisky to toast to togetherness and triumph.

Whisky has always been a drink of class and warmth. Its rich flavors, smooth finish, and timeless appeal make it a perfect fit for festive evenings. Whether you enjoy your whisky neat, on the rocks, or in a refreshing cocktail, there’s a bottle that will match your Dussehra vibe. Here’s a detailed guide to the best whiskies you can enjoy this Festive Season. From homegrown Indian single malts to global classics, this list has something for every taste and occasion.

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Why Whisky Fits the Festive Mood

Festivals in India are all about sharing. They bring families and friends together. Whisky, too, is a drink that is best enjoyed in company. It encourages conversations, adds warmth to gatherings, and creates lasting moments. After days of devotion and festivities, people come together for grand feasts and celebrations. A glass of premium whisky adds an extra touch of luxury to the occasion.

Interestingly, the demand for premium alcohol in India rises sharply during the festive season. Industry reports suggest that premium whisky brands often see double-digit growth during festivals like Dussehra and Diwali. This shows how closely whisky has become tied to celebrations in modern India.

Top Whiskies to Try This Season

Here are some of the finest whiskies you can choose for your festive celebrations. Each one brings something unique to the table.

1. Indri-Trini (India)

Indri-Trini is India’s first triple-cask single malt whisky. It is crafted with great care in the village of Indri, Haryana. The whisky matures in three types of casks—wine, sherry, and bourbon. This gives it a layered taste with notes of dried fruits, warm spices, and vanilla sweetness. The flavor is rich yet smooth, making it enjoyable for both seasoned whisky lovers and new drinkers. With an ABV of 42.8%, it is not too heavy, yet full of character. Indri-Trini is a fine choice for festive moments. It also makes a thoughtful gift for close family during Dussehra.

• ABV: 42.8%
• Why it’s perfect for Dussehra: A proud Indian whisky that reflects tradition and innovation. Ideal for gifting or enjoying with close family.

2. Amrut Fusion (India)

Amrut Fusion is one of India’s most awarded whiskies. It is made using Indian barley grown in the foothills of the Himalayas and Scottish peated barley. The name “Fusion” comes from this unique mix of origins. The result is a bold whisky with hints of chocolate, spice, and dried fruit. Its ABV of 50% makes it strong, but the smoothness balances the intensity. Amrut Fusion has been praised around the world for its quality and taste. It represents India’s rise in the global whisky scene. Perfect for Dussehra, it offers connoisseurs something powerful and unique to celebrate with.

• ABV: 50%
• Why it’s perfect for Dussehra: A world-famous single malt that shows India’s global presence. Perfect for connoisseurs who want something strong and unique.

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3. Paul John Nirvana (India)

Paul John Nirvana is a single malt whisky from Goa. It is made with Indian six-row barley and distilled carefully to create a soft character. The whisky has a light, fruity taste with a touch of honey and vanilla. Unlike heavy malts, Nirvana feels gentle on the palate. Its ABV of 40% makes it approachable for beginners. Many people enjoy it neat or with light snacks during celebrations. The smooth finish makes it a popular choice for family gatherings. On Dussehra, Nirvana is a fine pick for those who prefer an easy sip while sharing good times.

• ABV: 40%
• Why it’s perfect for Dussehra: Easy to sip and enjoy during family get-togethers. Its gentle sweetness pairs well with festive snacks.

4. Rampur Double Cask (India)

Rampur Double Cask is a luxurious Indian single malt. It matures in American bourbon barrels and European sherry casks. This double aging gives it a deep flavor profile. Notes of honey, dried fruits, and vanilla blend beautifully with a smooth texture. The whisky carries an ABV of 45%, striking a fine balance between strength and elegance. Rampur is crafted in Uttar Pradesh and has earned respect both in India and abroad. Its richness makes it a premium choice for whisky lovers. During Dussehra, Rampur Double Cask is ideal for gifting or savoring at a grand festive feast.

• ABV: 45%
• Why it’s perfect for Dussehra: Luxurious and rich, ideal for those who enjoy a deeper flavor. Makes for a memorable gift.

5. Glenfiddich 12-Year-Old (Scotland)

Glenfiddich 12-Year-Old is one of the most famous single malts in the world. Matured for 12 years in American and European oak casks, it develops a light yet flavorful profile. It has notes of fresh pear, apple, and oak with a smooth, clean finish. The ABV is 40%, making it balanced and approachable. Glenfiddich 12 is loved across generations and is often the first choice for those discovering single malts. During festive gatherings, it appeals to both casual drinkers and connoisseurs. This timeless Scotch whisky adds elegance and international charm to Dussehra celebrations and family toasts.

• ABV: 40%
• Why it’s perfect for Dussehra: A global classic. Smooth, elegant, and always a crowd-pleaser.

6. Chivas Regal 12-Year-Old (Scotland)

Chivas Regal 12-Year-Old is a blended Scotch whisky known for its smoothness. It is crafted with a mix of malt and grain whiskies, aged for at least 12 years. The taste is rich and balanced, with honey, ripe apple, and herbal notes. Its ABV of 40% makes it an easy drink for everyone. Chivas has always been associated with celebrations and gatherings. Its elegant taste appeals to a wide audience, from beginners to experienced drinkers. On Dussehra, Chivas Regal works perfectly for large family feasts. It brings people together with its friendly and refined flavor.

• ABV: 40%
• Why it’s perfect for Dussehra: Great for large gatherings. Its approachable taste makes it popular across age groups.

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7. Jack Daniel’s Old No. 7 (USA)

Jack Daniel’s Old No. 7 is a classic Tennessee whisky. It is famous worldwide for its bold and slightly sweet taste. The whisky is charcoal mellowed, a special process that gives it smoothness. Flavors of caramel, vanilla, and toasted oak make it distinctive. With an ABV of 40%, it is versatile and can be enjoyed neat, on ice, or in cocktails. Jack Daniel’s has a loyal fan base across the globe. It suits those who like strong flavors and a confident character. For Dussehra, Old No. 7 is perfect for those who want a bold, lively celebration.

• ABV: 40%
• Why it’s perfect for Dussehra: For those who like a stronger, more distinct character. Works equally well neat or in cocktails.

Pairing Whisky with Festive Feasts

Food is at the heart of every Indian festival, and whisky can elevate those flavors. Here are some easy pairing ideas:

• Amrut Fusion pairs beautifully with spicy kebabs or mutton dishes.
• Paul John Nirvana complements vegetarian snacks like paneer tikka and samosas.
• Chivas Regal goes well with mild curries and buttery naan.
• Glenfiddich can be paired with festive sweets like kaju katli or gulab jamun for an indulgent experience.

For those who prefer cocktails, whisky highballs, whisky sour, or a spiced whisky punch with cinnamon and cloves can add a festive twist.

Check more: Is Beer Good for Your Health? Here's the Truth You Should Know

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The Festive Spirit in a Glass

Whisky is more than just alcohol. It’s about slowing down, enjoying the moment, and celebrating life’s victories. Dussehra is about triumph and togetherness, and a good whisky mirrors that spirit.

As you light lamps and gather with loved ones, raising a glass of whisky can make the evening feel even more special. Choose the one that matches your mood, pair it with your favorite festive food, and enjoy responsibly.

Festive Sip!

This Festive season, celebration can feel more special with the right whisky. Every bottle has its own charm and story. For those who prefer Indian craftsmanship, whiskies like Indri-Trini, Amrut Fusion, Paul John, or Rampur bring rich flavors rooted in tradition. They highlight India’s rise in the global whisky world. On the other hand, global icons such as Glenfiddich, Chivas Regal, and Jack Daniel’s offer timeless blends that are loved everywhere. Each one has a distinct taste, from smooth and fruity to bold and smoky. Sharing these whiskies during festive evenings brings families and friends closer. A glass of whisky adds warmth to conversations and creates lasting memories. Choosing the right one is not just about taste, but also about the mood and the people around. This festive season, every sip can be a toast to joy and unity.

The festive season in India is a time of light, laughter, and celebration. Homes glow with lanterns, families reunite, and retail shelves brim with choices. Amid this festive energy, India’s beer and spirits market enters its biggest quarter. But this year, consumer behavior is evolving. Shoppers are not just buying out of tradition. They are looking for experiences, stories, and products that match their lifestyles.

Premium beers, craft labels, gins, and flavored spirits are gaining attention in markets like Delhi, Telangana, and Uttar Pradesh. Mass-market options are still popular, but the focus is shifting toward premiumization, innovation, and aspiration. Rising costs and taxes have not dampened the festive spirit. Consumers are ready to spend on products that feel special.

Read more: 7 Types of Whiskies Everyone Should Try Once

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Premiumization and Innovation Drive Festive Choices

This festive season, consumers are gravitating toward premium and innovative beverages. Craft beers, boutique gins, and limited-edition whiskies are outperforming traditional mass-market offerings. Young urban shoppers, in particular, are exploring global flavors, artisanal spirits, and products that offer both taste and aesthetic appeal. Retailers report that presentation, story, and design matter as much as the product itself.

Gifting alcohol has also become a key trend. Consumers are selecting premium bottles, curated hampers, and limited editions to celebrate loved ones. Duty-free exclusives and boutique spirits make gifting feel exclusive and thoughtful.

Here’s a closer look at the beers and spirits defining festive carts this season.

1. Carib Lager: Tropical Festive Vibes

Adding a splash of international flavour to Indian celebrations is Carib Lager, a refreshing beer straight from the Caribbean. Its light body, crisp taste, and tropical appeal make it perfect for beach-themed parties, poolside brunches, or evening get-togethers where consumers want something unique. Carib is becoming a status symbol among urban millennials who are keen to try global labels and bring an “exotic vibe” to their celebrations. Retailers highlight that Carib performs particularly well in metro cities, where international imports resonate with younger consumers seeking novelty and sophistication. This season, it’s carving out space as the drink for those who want to make a statement.

2. Vanaha Gin by Revelry Spirits: Nature in a Bottle

This festive season, step into the forest with Vanaha Gin by Revelry Spirits, a sipping gin that distils India’s biodiversity into every drop. Crafted with 24 botanicals including deodar wood, palash flowers, Assam lemons, and pine tips, Vanaha offers a terroir-driven spirit that balances depth, elegance, and freshness. Produced using copper pot stills, vapour infusion, and cold vacuum distillation, it delivers remarkable clarity and complexity,  best savoured neat or over ice with a citrus twist. Ideal for gifting or celebratory toasts, Vanaha embodies conscious luxury rooted in nature.

3. DŌAAB Single Malt: Limited Edition Whisky

DŌAAB “01: Six Blind Men and the Elephant” is a premium Indian single malt whisky crafted for festive indulgence. Aged in ex-bourbon barrels and limited to 500 casks, this release offers tropical fruit, golden honey, creamy vanilla, toasted almonds, warm spice, and a mellow oak finish. Whether sipped neat or in a premium cocktail, DŌAAB adds a luxurious touch to celebrations. Its limited availability makes it an ideal gift for whisky enthusiasts.

Know more: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

4. Godfather: The Legendary Beer

Godfather, The Legendary, is a strong lager crafted for beer lovers who enjoy bold and full-bodied flavors. Known for its unique taste and high recall value, Godfather has a cultural edge, appearing in music and pop culture, such as collaborations with artists like Nazz. It blends legacy with rebellion, making it a favorite for those who enjoy intense flavors and a distinct personality. This festive season, it’s perfect for parties where the beer should stand out.

5. Six Fields Pilsner: A Belgian Classic Born in India

Six Fields Pilsner brings European charm to Indian bar counters. This Belgian-style beer is crisp, golden, and smooth, with the perfect balance of maltiness. Ideal for casual sipping or pairing with light meals, it appeals to sophisticated consumers who prefer smooth, easy-to-drink brews. Its continental style and clean finish make it a favorite for festive gatherings and casual celebrations alike.

6. GianChand Single Malt Whisky: Craftsmanship in Every Drop

GianChand Single Malt, crafted by DeVANS Modern Breweries, celebrates Indian craftsmanship. Known for pineapple-drop sweetness, soft barley, and a delicate vanilla-oak balance, it is light yet layered, making it perfect for festive gatherings. Named after founder Dewan Gian Chand, this whisky has received accolades for quality. New duty-free exclusives, GianChand Manshaa and Adambaraa, have been recognized internationally, showcasing India’s growing presence in the global whisky scene.

7. Nicobar Gin: Stylish & Festive

Nicobar Gin is a seasonal favorite and a stylish gift choice. Its core of three types of juniper balances floral elderflower and hibiscus with a peppery kick from grains of paradise. Bright citrus notes from orange peel and coriander seeds give it a refreshing edge. Smooth enough to enjoy neat and versatile for cocktails, Nicobar Gin fits both casual drinkers and connoisseurs. This festive season, it is an accessible yet premium gifting option.

Also check: Top 20 Trendy Whiskeys You Must Try Once

8. Terai Litchi & Mulberries India Craft Gin: Orchard Magic

Distilled at Globus Spirits’ boutique facility in Behror, Rajasthan, Terai Litchi & Mulberries Gin combines ripe litchi and mulberries with floral lavender, rose, herbal tulsi, nutty almond, and earthy angelica and orris root. Bottled at 42.8% ABV in 750 ml, it balances sweet fruitiness with a smooth finish. This limited-edition gin is ideal for gifting or as the centerpiece of festive gatherings. Available in key cities across Uttar Pradesh, Rajasthan, and Goa, it brings a unique orchard-inspired flavor to celebrations.

Market Insights

India’s beer and spirits industry is valued at over $50 billion, with beer growing at a 7–9% CAGR and premium spirits driving significant value growth. The festive season contributes 30–40% of annual alcohol sales in key regions. Rising disposable income, urbanization, and exposure to global trends are shaping consumer preferences. Shoppers are seeking beverages that reflect lifestyle choices, premium quality, and memorable experiences.

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Celebrate with Taste and Style

The festive season in India is more than tradition—it’s about experiences, stories, and indulgence. Beers and spirits are no longer just drinks; they are part of the celebration itself. From tropical Carib Lager to artisanal Vanaha Gin, limited-edition DŌAAB whisky to sophisticated Six Fields Pilsner, this season’s cart reflects a shift toward premiumization, curiosity, and thoughtful gifting.

As celebrations unfold, these beverages are helping consumers raise a toast not just to festivals, but to style, craftsmanship, and memorable experiences. Choosing the right beer or spirit is now a way to make every gathering special.

Indian single malt whisky is swiftly emerging as a strong competitor in the global luxury spirits arena. In 2023, these whiskies accounted for astonishing 53% of the total single malt sales in India, outpacing well-established international brands. This impressive domestic performance, along with a remarkable 144% sales increase in 2021-22 (which significantly exceeds Scotch whisky's 32% growth), affirms their quality and acceptance in the market, thereby providing essential credibility for international expansion. The global whisky market, valued at $72.7 billion in 2024, is anticipated to grow, with the Indian Single Malt segment expected to demonstrate an even more remarkable Compound Annual Growth Rate (CAGR) of 12.6% from 2024 to 2032. This amalgamation of elements establishes Indian Single Malt as a prime contender for luxury export.

The Distinctive Character of Indian Single Malts

Indian single malts demand considerable prices because of their unique production methods and increasing global recognition. They adhere to stringent international production standards: crafted from 100% malted barley, distilled at a single distillery using copper pot stills, and aged in hardwood oak barrels for at least three years. Local ingredients, such as 6-row barley, contribute to the flavor profile, providing rich green and citrus notes. Moreover, Indian distillers are pushing the limits of innovation by creating distinctive flavors through various cask finishes, including inventive applications like turmeric-infused ex-Oloroso sherry barrels.

The warm tropical climate of India hastens the maturation process, leading to a considerably larger "angel's share". This heightened interaction between the spirit and the wood produces whiskies with more pronounced flavors and richer colors that age more quickly, showcasing a more mature character. This distinctive maturation method turns a conventional challenge into a competitive edge, enabling Indian whiskies to develop complex traits at a faster pace. Additionally, the range of climates and different pot still designs throughout India enhances the unique style and individuality of Indian Single Malts.

Market Dynamics and Global Acclaim

The global recognition and numerous awards showcase the exceptional quality of Indian Single Malts. In 2024, the International Spirits Challenge awarded Amrut Fusion the title of ‘World's Best Whisky’. Indri-Trini was honoured as ‘Best Indian Single Malt’ at the World Whiskies Awards 2024 and also received the ‘Whisky of the Year’ accolade at the USA Spirit Rating Awards 2024. Godawan 100 achieved the title of ‘World's Best Single Malt’ at the 2024 London Spirits Competition. Paul John whiskies have amassed more than 320 international awards, while Rampur Asava was recognised as ‘Best World Whisky’ at the 2023 John Barleycorn Awards. These esteemed accolades allow Indian Single Malts to demand higher prices and enhance their visibility on international shelves.

The robust domestic and international market data strongly support Indian Single Malt exports. Furthermore, the strategic entry of multinational powerhouses validates the market's confidence in Indian Single Malt. 

Future Outlook and Recommendations

The future outlook for Indian single malt whisky is exceptionally promising. The Indian whisky market is anticipated to grow to $125.7 billion by 2033, with projected volume growth from 260.07 million cases in 2024 to 502.80 million cases by 2034. This robust growth trajectory supports India's goal of becoming one of the top global producers. To meet this increasing demand, it is crucial to expand production. Prominent distillers are actively enhancing their capacity; Given the minimum maturation period of three years, the current investments will yield export-ready products only in the future, underscoring the necessity for sustained, long-term capital investment. The movement towards premiumization is projected to continue being substantial, fueled by an increasing appetite for high-quality, well-aged whiskies. Sustainability, encompassing eco-friendly packaging and the pursuit of carbon neutrality, is gaining importance, particularly among Millennial and Gen Z consumers. Integrating sustainability into brand identity is not merely a corporate responsibility but also a strategic marketing benefit.

E-commerce and strategic alliances are expected to persist in transforming sales and distribution. However, despite this encouraging progress, challenges remain, particularly state-specific regulations that complicate domestic distribution and expansion. A fragmented regulatory environment at home can pose difficulties for international trade.

To enhance India's standing as a leader, it is imperative to implement several key recommendations: Collaboration between the industry and government is essential to create a more cohesive and streamlined policy framework, which will aid in reducing state-specific regulatory challenges. Ongoing strategic investments in production capacity and barrel inventories are essential to accommodate the anticipated increase in global demand. By capitalizing on India's rich heritage, distinctive terroir, and innovative craftsmanship through captivating narratives, engaging digital content, and immersive distillery tourism, we can establish stronger connections with luxury consumers worldwide. Ultimately, the proactive integration of sustainable practices in both production and packaging will strongly resonate with environmentally aware luxury consumers and considerably boost brand appeal in international markets.

Author By: Rajesh Chopra, AVSM (Retd.) Director General, Indian Malt Whiskey Association

The Indian whisky landscape has seen a strong shift in recent years. Earlier, the country was mostly known for large-scale blends made for mass consumption. Today, Indian distilleries are gaining global respect with whiskies that reflect both tradition and innovation. From the cool highlands of Assam to the busy heart of Delhi, each region is creating bottles that showcase local craft and unique character. 

These whiskies are shaped by India’s climate, resources, and a growing demand for quality. They bring bold flavors, careful blending, and aging techniques that match international standards. What makes them stand out is the balance of quality and value. Unlike expensive imports, many Indian whiskies are accessible without losing depth or personality. Between Rs 800 and Rs 3000, drinkers can now find expressions that range from smoky and peaty to smooth, rich, and complex. For those who enjoy a fine dram without spending heavily, this is the perfect range. These bottles deserve a place on every whisky shelf as symbols of India’s rising craftsmanship.

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Why Choose Indian Whiskies in This Price Range?

India is the world’s largest whisky market. For years, the focus was volume. But in the last decade, things shifted. Drinkers began seeking premium blends, small-batch creations, and single malts. Distillers responded with whiskies that not only compete with global brands but also showcase India’s unique climate and resources.

The Rs 800–Rs 3000 range is a sweet spot. You get premium ingredients, proper aging, and bold flavors without entering ultra-expensive territory. These whiskies are perfect for gifting, celebrations, or simply unwinding after a long day.

1. 55°NORTH Whisky

• Price: Rs 800
• Available in: Delhi

55°NORTH is a name that speaks of ambition. It is inspired by the 55th Parallel North, home to legendary whisky regions across the world. For just Rs 800, this whisky delivers a surprisingly rich experience. It is crafted from fine Indian grains and Scotch malts. On the nose, you will find smoky peat, caramel, and orchard fruits. The first sip brings honey and oak spice. Then comes dark chocolate and citrus zest. The finish is coastal and mineral, leaving a refreshing aftertaste. If you enjoy peat but want something affordable, 55°NORTH is a bottle worth keeping for your weekday evenings.

2. Woodsmen Whisky

• Price: Rs 1200–Rs 1500 (varies by region)
• Available in: Select cities across India

Woodsmen Whisky is rugged yet refined. It is made for the outdoorsman at heart. This is the kind of bottle you carry for a camping trip, bonfire evening, or long conversations under the sky. This blend leans into boldness. The nose offers warm, woody notes with toasted oak, vanilla, and a gentle touch of peat. On the palate, it balances spice, caramel, and smooth malt character. The finish is clean and warming, just the way a fireside dram should be. If you like whiskies that match a sense of adventure, Woodsmen captures that spirit in a glass.

Know more: Top 20 Trendy Whiskeys You Must Try Once

3. Castle Hill Dark Knight Small Batch Whiskey

• Price: Rs 1200 (2-year) / Rs 1550 (4-year)
• Available in: Assam

Castle Hill Dark Knight comes from Assam, a region known for its rich tea but now also making a mark in whisky. This is a small-batch whiskey made in the American style. Local maize and broken rice are used, and the spirit is matured in charred new American oak barrels. The result is complex. The nose offers smoky peat, sweet malt, caramel, honey, and toasted oak. On the palate, you will taste honey, oak spice, dark chocolate, dried figs, and citrus zest. The finish is long and balanced. The 2-year expression is smooth and approachable. The 4-year version adds depth, making it a great choice for collectors and enthusiasts alike. Castle Hill proves that Indian small-batch whiskies can hold their ground with pride.

4. SOORAHI Whisky

• Price: Rs 1700 (Delhi) / Rs 1500 (Punjab)
• Available in: Delhi & Punjab

SOORAHI is more than a drink. It is crafted as a tribute to explorers and voyagers. Even the design reflects that spirit, with a compass and North Star on the bottle. The whisky itself is rich and rewarding. It opens with vanilla and malt, followed by butterscotch, sherry, and a touch of smoke. On the palate, oak and dried fruits come forward, with caramel adding smoothness. The finish is lingering and smoky, giving each sip a touch of drama. If you are looking for a whisky that feels premium without being overpriced, SOORAHI offers great value and a story to match.

Also check: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

5. Infamous Northeast Rebel Double Barrel Whisky

• Price: Rs 2500
• Available in: Assam

Infamous Northeast Rebel lives up to its name. It does not follow old rules. Instead, it creates its own identity. This whisky is double matured. It starts with a blend of Indian and Scotch malts, then ages in Tennessee whiskey barrels. The result is bold yet smooth. On the nose, you will find rich fruits, nuts, and dates. The palate is full-bodied with sweetness, cranberries, and spice. The finish is long and memorable, making it a great pour for special occasions. This is a bottle for those who enjoy making a statement. It is not just whisky, it is attitude in liquid form.

How to Enjoy These Whiskies

Good whisky is more than just a drink. It carries years of craftsmanship, patience, and detail in every sip. That is why it deserves to be enjoyed in the right way. Many whisky lovers believe the best way to experience it is to keep things simple. When treated with care, even an affordable bottle can taste refined and memorable. The idea is not to rush but to enjoy the flavors and aromas that unfold slowly. Every whisky has its own personality, shaped by its ingredients, barrels, and the region it comes from. Respecting that process makes the drinking experience far more rewarding. Whether someone is new to whisky or has been sipping it for years, following a few simple steps can bring out the best in each glass. These steps are not rules but helpful habits that whisky enthusiasts around the world often follow to enjoy the spirit fully.

• Sip neat to understand the flavors.
• Add a few drops of water to open up the aroma.
• If you prefer chilled drinks, use whisky stones instead of ice to avoid dilution.
• Pair with light snacks like roasted nuts, kebabs, or dark chocolate.

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Final Thoughts

India’s whisky journey is still unfolding, but the progress is already remarkable. These five whiskies between Rs 800 and Rs 3000 prove that quality does not always need to be expensive. Each bottle celebrates craftsmanship, whether through smoky peat, small-batch distilling, or bold barrel choices.

From the rugged Woodsmen to the rebellious Infamous, these whiskies offer something for every mood and occasion. The next time you stock your shelf, skip the predictable imports and try one of these homegrown gems. You might be surprised at just how world-class Indian whisky has become.

Pairing wine with Indian food wasn’t always common. But things have changed. Today, many fine-dining restaurants across India are building curated wine menus. They carefully match each dish with a wine that complements its flavour, spice, and texture.

If you’re someone who enjoys a good glass of wine with your butter chicken, tandoori lamb, or even a humble biryani, this guide is for you. We’ve listed 10 wine brands that top Indian restaurants prefer for pairing menus. These are selected not just for their global reputation, but for how well they work with Indian flavours. Let’s dive in.

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Why Indian Restaurants Are Now Offering Wine Pairings

There’s a shift happening in the Indian dining scene. Customers are more aware, well-traveled, and open to trying new things. Restaurants are adapting.

Here’s why wine pairings are on the rise:

• Indian wine brands have improved in quality.
• Chefs are collaborating with sommeliers to curate tasting menus.
• Young diners are interested in premium experiences.
• Wine importers and distributors are supporting restaurants with training and variety.

Whether you’re a wine enthusiast or just someone curious about fine dining, trying a curated pairing menu can elevate your experience.

Know more: Wine vs Beer: What Sets Them Apart (And What Your Tastebuds Say About You)

1. Sula Vineyards – Nashik, India

Sula Vineyards is one of the most trusted wine brands in India. It is based in Nashik, Maharashtra, often referred to as India’s wine capital. The brand is known for producing wines that are both affordable and high in quality. Many Indian restaurants feature Sula in their wine list because of its wide appeal and easy pairing with local food. Two of its most popular options are the Sauvignon Blanc and Dindori Reserve Shiraz. The Sauvignon Blanc is crisp and fresh, making it a great match for seafood-based Indian dishes like fish curry or lemon chicken. The Dindori Reserve Shiraz is bolder and deeper, which pairs well with spicy dishes like tandoori chicken, mutton curry, or paneer tikka masala. Sula’s wines are also loved for being accessible and proudly Indian. Many sommeliers recommend them because they understand Indian spices and flavours well.

2. Fratelli Wines – Akluj, Maharashtra

Fratelli Wines is a premium wine brand grown and produced in Akluj, Maharashtra. It is one of the few Indian wineries that use international grape varieties grown on Indian soil. The brand was started as a joint venture between Indian and Italian families, which is why its winemaking style is very refined. Fratelli’s most talked-about wine is Sette, a bold red wine made from a blend of Sangiovese and Cabernet Sauvignon. It is aged in oak barrels and has a rich, smooth taste. This wine is commonly paired with heavy Indian dishes like mutton rogan josh, laal maas, or even butter chicken. The wine’s structure balances the deep flavours of Indian gravies. Fratelli also makes white wines like Chenin Blanc and Sauvignon Blanc, which are light and pair well with starters. Their wines are featured in top restaurants in Mumbai, Delhi, and Bengaluru. Chefs prefer Fratelli because of its balance and consistency.

3. Grover Zampa – Nandi Hills & Nashik

Grover Zampa is one of the oldest wine brands in India. It was started more than 30 years ago and is known for quality and experience. The winery has two key locations – one in Nandi Hills, Karnataka, and the other in Nashik, Maharashtra. The brand uses a mix of French winemaking techniques and Indian terroir. One of their best-selling wines is the La Réserve Red, a strong, full-bodied red wine. It is made from Cabernet Sauvignon and Shiraz grapes and aged in oak. This wine pairs very well with grilled kebabs, dal makhani, or mutton curry. Its boldness stands up to rich spices and slow-cooked dishes. Grover Zampa wines are used in many fine-dining restaurants like Masque in Mumbai and The Table. Their wines are smooth, balanced, and well-loved by chefs and wine experts across India.

4. Jacob’s Creek – Australia

Jacob’s Creek is a global wine brand from Australia that is very popular in Indian restaurants. The wines are known for their clean taste and wide range. It is a brand that works well with Indian food, especially spicy and grilled items. The most commonly used variant is the Classic Shiraz. It is a soft red wine that pairs well with spicy Indian dishes like pepper chicken, lamb curry, or seekh kebabs. The wine has a fruit-forward taste that balances the heat of Indian spices. Restaurants like SodaBottleOpenerWala and Punjab Grill often serve Jacob’s Creek because it fits well into fusion and global menus. It is also widely available, making it easy to feature in wine pairings. Jacob’s Creek remains a go-to choice for restaurants that want to offer quality without being too expensive.

5. Hardys – Australia

Hardys is another respected wine brand from Australia that Indian restaurants trust. The wines are bold, flavourful, and reasonably priced. This makes them perfect for pairing with Indian street-style and grilled foods. One of the most popular wines from Hardys is the Stamp Shiraz Cabernet. It is a red wine that combines fruit and spice, making it an ideal match for tandoori platters, butter chicken, or spicy lamb dishes. The wine’s strong flavour complements heavy Indian spices and smokey flavours from charcoal grills. Many restaurants that offer wine-tasting menus or pairing dinners include Hardys. It fits well into casual as well as formal dining settings. For chefs, it’s a reliable brand that works across cuisines. Hardys is often used in hotels and restaurants that want to give their guests a bold wine with Indian soul.

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6. Robert Mondavi – California, USA

Robert Mondavi is a respected wine brand from Napa Valley, California. It is often found on the wine lists of high-end restaurants in Delhi, Bengaluru, and Mumbai. Known for its bold flavours, the Cabernet Sauvignon from Mondavi is a favourite for chefs who serve meats and rich sauces. This wine has a deep taste and smooth finish. It works well with dishes like smoked duck, lamb chops, and mushroom masala. Some restaurants also pair it with fusion dishes that use both Indian and Western ingredients. The wine holds up well against strong spices. Robert Mondavi wines are made with care and focus on balance. The brand also supports sustainable farming, which appeals to conscious diners. Sommeliers often choose Mondavi for its quality and reliability. It is a perfect choice for pairing menus in restaurants offering global Indian cuisine.

7. Baron Philippe de Rothschild – France

Baron Philippe de Rothschild is one of France’s most famous wine producers. The brand is known for its luxury appeal and rich history. Many five-star hotels and fine-dining restaurants in India include it in their wine-pairing experiences. Their Mouton Cadet Rouge, a classic red blend, is a popular choice. It pairs beautifully with butter chicken, kofta curry, and spicy lamb dishes. The wine is smooth yet powerful, which helps it complement Indian spices without overpowering the food. Restaurants like The Oberoi, The Leela, and ITC Maurya have featured Rothschild wines in their curated wine dinners. For many guests, drinking Rothschild wines adds a touch of elegance to the meal. It is often seen as a celebration wine. With its balanced body and deep flavours, it’s a top pick for pairing with Indian food that’s both rich and layered.

8. Bodegas Torres – Spain

Bodegas Torres is a well-known Spanish wine brand that has built a strong presence in Indian restaurants. The winery has been family-run for generations and is respected across the world. In India, it is especially popular for pairing with spicy, grilled, or richly flavoured foods. The Sangre de Toro Garnacha, a fruity yet full-bodied red wine, is widely used for pairings. It works well with dishes like chicken tikka masala, bhuna gosht, and even vegetable biryani. The wine's roundness softens spicy flavours and enhances the richness of Indian cuisine. Many modern Indian restaurants in cities like Mumbai and Bengaluru use Torres wines to add a global flavour to their menu. The brand offers many types of wines, including white and rosé, giving chefs options for different pairings. Its versatility and quality make it a go-to for urban dining experiences.

9. Maison Louis Jadot – Burgundy, France

Maison Louis Jadot is a Burgundy-based French winery known for its fine craftsmanship. The brand is famous for producing excellent Pinot Noir and Chardonnay wines. These wines are often found in luxury restaurants and boutique hotels in India. Their Pinot Noir is light, smooth, and low in tannins. It pairs especially well with delicate Indian dishes. Chefs love to serve it with seafood curries, chicken korma, and paneer tikka. The wine doesn’t overpower the dish and enhances gentle flavours. Restaurants like Indian Accent and The Lodhi feature Louis Jadot in their tasting menus. Its wines help create a refined dining experience where each sip matches the flavours on the plate. The wines are also easy to drink, which makes them a favourite among both new and seasoned wine lovers.

10. Marchesi Antinori – Tuscany, Italy

Marchesi Antinori is one of Italy’s oldest and most respected wine houses. The family has been making wine for over 600 years. In India, Antinori wines are mostly seen at luxury restaurants that offer exclusive wine pairings and tasting menus. Their popular reds like Tignanello and Villa Antinori Rosso are full-bodied and complex. These wines go well with rich dishes like lamb biryani, roast duck, or spicy mushroom curry. The bold structure of the wine balances the spice and depth of these dishes. Antinori wines are not found everywhere, making them a special choice. They are mostly served in high-end hotels or during private chef’s table events. Wine lovers who enjoy deep reds with a story behind them often ask for Antinori. Its legacy, quality, and rich flavour make it ideal for restaurants that want to offer a premium wine-pairing experience.

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What Makes a Wine Good for Indian Food?

Pairing wine with Indian food is all about balance. Indian food has bold spices, layered textures, and deep flavours. Not every wine can match that.

Here are some key things sommeliers consider:

• Acidity: Wines with good acidity can cut through the richness of Indian curries.
• Tannin: Wines with soft to medium tannins pair better than overly tannic reds.
• Sweetness: A touch of sweetness helps balance spicy heat.
• Oakiness: Lightly oaked wines usually work better with Indian spices.

This is why wines like Sauvignon Blanc, Syrah, Shiraz, and Pinot Noir often find their way onto Indian pairing menus.

Final Thoughts

The next time you visit a fine-dining restaurant in India, ask for their wine pairing suggestions. You’ll likely come across one or more of the brands listed above. Each wine here has been chosen not just for its global recognition, but for how well it fits the Indian plate. From homegrown heroes like Sula and Fratelli to iconic international names like Rothschild and Antinori, these brands are helping redefine the wine culture in Indian dining. If you’re planning your next wine-and-dine outing or simply want to experiment at home, this list is a great place to start.

Imported whisky has started to find a big place in India. More people now want to taste something different from the usual. They look for new flavours and new styles of drinks. Bars and restaurants have noticed this change. Many places now keep both Indian and international whisky to give more choice. Among these, whisky from the United Kingdom has a special place. Scotch whisky is respected all over the world for its long history. It is made with great care and skill. Each distillery has its own way of making whisky. The taste depends on the place, the water, the cask, and the time it is aged. People in India enjoy Scotch because of its smooth taste and rich character. For a bar menu, these whiskies add value and class. They also give guests a chance to try something rare. This guide brings eight famous UK whisky brands that are known across the world. Each one offers a different story, a fine heritage and a taste that stands out. 

Read more: 7 Types of Whiskies Everyone Should Try Once

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Why UK Whisky is Loved in India

UK whisky, especially from Scotland, has a long tradition. Many of these distilleries are over 100 years old. They use natural spring water, malted barley, and special casks. Each region of Scotland – Speyside, Islay, Highland, and Skye – has a style of its own.

In India, people enjoy Scotch because of its smooth taste. The growing number of whisky tastings, luxury hotels, and bars is also increasing demand. Many drinkers like to pair these whiskies with food, both Indian and international.

1. The Macallan

The Macallan is one of the most respected names in single malt whisky. It is made in Speyside, Scotland. This distillery has a long history and is known for its careful process. The whisky is aged in sherry-seasoned oak casks. These casks give a deep colour and a smooth taste. People notice flavours of dried fruits, spice, and a soft sweetness. In India, bottles like The Macallan 12 Years Sherry Oak and Double Cask are easy to find. Many bars put The Macallan on their menu to show a touch of class. Collectors like it for its fine taste and its value. It is a good choice for people who enjoy smooth and rich whisky.

• Taste: Expect hints of dried fruit, vanilla, and warm spices. It is smooth and slightly sweet.
• Popular variants in India: The Macallan 12 Year Old Sherry Oak and The Macallan Double Cask 12 Years are widely available.

2. Glenfiddich

Glenfiddich comes from the valley of Speyside. It has been made by the same family for many years. The name means “Valley of the Deer.” This brand is one of the first to make single malt whisky famous all over the world. It is known for fresh and clean flavours. People taste green apple, pear, and a gentle sweetness in every sip. In India, Glenfiddich 12, 15, and 18 Year Old whiskies are common. It is often chosen by bars because it suits many tastes. This whisky is a good start for someone who wants to learn about single malts. It gives a soft and balanced drink and leaves a smooth finish.

• Taste: The whisky is fresh, fruity, and slightly sweet. Apple and pear notes are common.
• Popular variants in India: Glenfiddich 12, 15, and 18 Year Old bottles are available in premium outlets.

Know more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

3. The Glenlivet

The Glenlivet is a whisky with a proud story. It started in 1824 in Speyside. It was one of the first legal distilleries in Scotland. The whisky is known for a smooth and gentle style. It has flavours of fruit, flowers, and a creamy touch. In India, The Glenlivet 12 Year Old, Founder's Reserve, and 15 Year Old bottles are liked by many. Bars and restaurants like to keep it because it is easy to enjoy. Guests who try it find it soft and light. The Glenlivet gives a simple experience and yet carries a rich history. It is perfect for people who prefer a mild and balanced drink without strong smoke.

• Taste: It has soft fruit flavours, floral notes, and a creamy texture.
• Popular variants in India: The Glenlivet 12 Year Old, Founder's Reserve, and 15 Year Old French Oak are well-known.

4. The Balvenie

The Balvenie is a unique name in Speyside whisky. This distillery still works in a very traditional way. It grows its own barley and uses a floor maltings method. It also makes and repairs its own casks. These small details make The Balvenie stand out. The taste of this whisky is smooth and sweet. It has honey, vanilla, and sometimes a touch of spice. In India, The Balvenie DoubleWood 12 and Caribbean Cask 14 are popular. This brand attracts those who respect craftsmanship. Many bars add it to their menu for people who enjoy the story behind the drink. It is a fine choice for those who like soft flavours and want to try a handcrafted whisky.

• Taste: Rich honey, vanilla, and sometimes a hint of smoke.
• Popular variants in India: Balvenie DoubleWood 12 Year and Caribbean Cask 14 Year are common.

5. Johnnie Walker

Johnnie Walker is one of the most famous Scotch whiskies in the world. It began in 1820. This whisky is a blend, which means it is made by mixing several single malts and grain whiskies. Each label has a style of its own. The Red Label is light. The Black Label has a smoky taste. The Green and Gold labels have a rich and smooth flavour. The Blue Label is very premium and complex. In India, Johnnie Walker bottles are easy to find. Bars like it because it fits every kind of guest. It can be mixed in cocktails or enjoyed neat. This whisky is known for its taste and for being part of celebrations everywhere.

• Taste: Different labels offer different experiences. Black Label has smoky and sweet flavours. Blue Label is smooth, complex, and luxurious.
• Popular variants in India: Red Label, Black Label, Gold Label Reserve, Green Label, and Blue Label.

6. Chivas Regal

Chivas Regal is a Scotch whisky with a long history. It is also a blend. It is known for a smooth and balanced taste. The whisky is creamy with honey, herbs, and a little spice. It is popular in India and has a strong place in bars. Chivas Regal 12, 18, and 25 Year Old bottles are some of the well-known ones. Many people choose it when they want an easy drink. It can be enjoyed on its own or with ice. It is also used in classic cocktails. This brand is liked by those who enjoy a round and full taste without strong smoke. It adds a simple but classic touch to a bar menu.

• Taste: Rich, creamy, with hints of honey and herbs.
• Popular variants in India: Chivas Regal 12, 18, and 25 Year Old bottles.

Also check: Is Beer Good for Your Health? Here's the Truth You Should Know

7. Talisker

Talisker comes from the Isle of Skye. It is one of the few whiskies made on this island. This brand is known for a bold and smoky taste. The whisky has a mix of peat smoke, sea salt, and pepper. It feels strong and has a long finish. Talisker 10 Year Old and Talisker Skye bottles are sold in India. This whisky is for people who enjoy a bit of adventure in their drink. It is different from the softer Speyside style. Bars often keep it for guests who like smoky and intense flavours. Talisker also tells the story of the sea and the rugged island where it comes from.

• Taste: A mix of peat smoke, sea salt, and pepper with a touch of sweetness.
• Popular variants in India: Talisker 10 Year Old and Talisker Skye.

8. Laphroaig

Laphroaig is a whisky from the Islay region of Scotland. It is one of the boldest whiskies in the world. People who try it for the first time never forget the taste. It has a very smoky and peaty flavour. There are also hints of seaweed and medicine-like notes. The Laphroaig 10 Year Old and Quarter Cask are sold in India. This whisky is for people who enjoy strong and unusual flavours. It is not for everyone but those who like it become loyal fans. Bars often offer Laphroaig in tasting sessions to show the variety of Scotch. It is a whisky that speaks of the island and its wild character.

• Taste: Strong peat smoke, seaweed, and a medicinal note.
• Popular variants in India: Laphroaig 10 Year Old and Quarter Cask.

Tips to Choose the Right UK Whisky for a Bar Menu

A good bar menu needs balance. Offer both blended Scotch and single malts. Blends like Johnnie Walker or Chivas Regal are smooth and versatile, perfect for cocktails or casual sipping. Single malts such as Glenfiddich, The Glenlivet, or Talisker bring depth and variety. Add a mix of flavor profiles—light and fruity, rich and spicy, and smoky peated options. Include whiskies at different price points. Keep affordable bottles for everyday pours and premium labels like The Macallan or Blue Label for special occasions. This mix allows guests to choose according to taste and budget. It also helps your menu appeal to beginners, regular whisky drinkers, and connoisseurs looking for something special.

• Mix of styles: Keep a mix of smooth Speyside whiskies and smoky Islay whiskies.
• Price range: Include affordable blends and premium single malts.
• Educate staff: Train bartenders to explain flavours to guests.
• Pairing: Suggest pairings with cheese, chocolate, or Indian snacks.

Check more: Types of Liquor Licenses: Which One Do You Need for Your Business?

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Closing Thoughts

UK whisky has become a symbol of taste and class in India. These eight brands bring the best of Scotland to your glass. Whether you like smooth, fruity flavours or smoky and bold styles, there is a Scotch for every mood.

Adding these names to a bar menu not only attracts whisky lovers but also offers a chance to explore the rich history of Scotland. The next time you look at a bar menu, try one of these and taste a part of whisky heritage.

Whisky is more than a drink. It is a story told through every drop. Each bottle carries a part of its land. It holds the work of people who made it with care. It speaks of old traditions and long years in wooden barrels. For someone new, whisky can seem complex. There are many types, many names, and many tastes. Each type is different. The way it smells, the way it feels, the way it warms the throat. Those who already enjoy whisky know there is always more to learn. A new region. A new style. A new barrel that gives a different taste.

Whisky comes from many countries. Scotland, Ireland, America, Japan, Canada, and India each make it in their own way. The grain, the water, and the air of the place make the drink unique. For some, whisky is a quiet companion. For others, it is a drink to share. Every glass tells a story. Every sip shows why it is worth trying.

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A Golden Sip of History

Whisky has been crafted for hundreds of years. It began as a way to store and use grains but slowly turned into a drink for quiet evenings, joyful gatherings, and moments of thought. Today, it is made across the globe. Every region gives its own character to the drink, shaped by its soil, grains, water, and barrels.

One of the finest parts of whisky is how it lets you taste different places in a single glass. A Scotch carries the cool, misty spirit of Scotland. Bourbon brings the warm, rich taste of Kentucky. Japanese whisky reflects the care and precision of Japan. It is a journey that needs no travel. Open a bottle, and the world comes to you.

1. Scotch Whisky – Scotland’s Liquid Poetry

When people think of whisky, they often think of Scotland. Scotch is rich, bold, and full of character. It is made mostly from malted barley and aged for at least three years.  There are two main kinds. Single malt is made from malted barley in one distillery. It is complex, full of flavor, and best enjoyed slowly. Blended Scotch is a mix of different malts and grains. It is smoother and easier to drink.

The taste depends on the region. Speyside whiskies are sweet and fruity. Islay whiskies are smoky and peaty. Highlands whiskies have a little bit of everything. Famous Scotch brands include Glenfiddich, Laphroaig, Macallan, and Johnnie Walker.

2. Irish Whiskey – Smooth Operator

Irish whiskey is famous for its smooth taste. This comes from triple distillation, a method that makes it gentle and light. It is a good choice for those who are just starting to drink whisky.

You will taste honey, soft fruit, and a touch of spice. Brands like Jameson, Redbreast, and Teeling show how elegant Irish whiskey can be. You can drink it neat or mix it into a cocktail.

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3. Bourbon – America’s Sweet Rebel

Bourbon is the pride of the United States. By law, it must be made from at least 51% corn. This gives bourbon a sweet, round taste. It often has notes of caramel, vanilla, and oak.

The best bourbons come from Kentucky. They are bold but friendly. Try classics like Maker’s Mark, Woodford Reserve, or Buffalo Trace. Bourbon is great neat, on the rocks, or in a simple cocktail like an Old Fashioned.

4. Japanese Whisky – The Zen of Sipping

Japanese whisky is known for balance and detail. It takes inspiration from Scotch but has its own style. These whiskies are often smooth, delicate, and very refined.

Craftsmanship is at the heart of every bottle. The makers focus on harmony. This makes Japanese whisky a favorite around the world. Brands like Yamazaki, Hibiki, and Nikka are excellent choices. They are often enjoyed neat to appreciate every layer of flavor.

5. Canadian Whisky – The Polite Pour

Canadian whisky is easy to drink. It is lighter than other types. Many Canadian whiskies use rye, giving them a soft spicy edge. These whiskies are often used in cocktails but can also be enjoyed on their own.

Crown Royal and Canadian Club are two of the most famous brands. If you prefer a gentler taste, Canadian whisky is a good place to start.

6. Rye Whiskey – Spicy and Bold

Rye whiskey has a strong character. It has a dry, spicy taste that stands out. This makes it popular with mixologists for cocktails like the Manhattan.

American rye whiskey must be made from at least 51% rye grain. The result is sharp and lively. It is a good choice for someone who wants more punch than bourbon.

7. Indian Whisky – Homegrown and Proud

India is one of the biggest whisky markets in the world. For a long time, Indian whiskies were not well known outside the country. That has changed. Premium Indian whiskies are now winning awards globally.

Brands like Amrut and Paul John make single malts that stand shoulder to shoulder with Scotch. These whiskies often have tropical fruit and spice notes, shaped by India’s warm climate.

Also check: Top Alcohol Brands to Try This Summer in India

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A Flavor Rollercoaster in a Glass

The world of whisky offers a wide range of tastes. Some whiskies carry a smoky and earthy note. Others feel soft, sweet, or even spicy. The kind of grain, the barrel used, and the years it spends inside the cask shape these flavours. It is a slow craft. For anyone who wants to know whisky better, tasting different types is the best way to start.

• Start with gentle whiskies. Light ones help the drinker know the taste without feeling heavy.
• After that, move to rich flavours. Whiskies with more age or more oak have deep character.
• Then try smoky styles. These have bold taste and leave a strong mark on the tongue.
• Each sip tells something new. It helps a person find the taste that feels right.

Why Whisky Is the New Cool for Everyone

For many years whisky was seen as a drink for older men. It was linked with slow evenings and leather chairs. That picture has changed. Now a new crowd is picking up the glass. Young people are trying whisky. Women are finding a place in the world of whisky too. New drinkers are curious to learn about it.

Bars that focus only on whisky have become common in cities. These places let people taste and talk. Events and tastings are now a part of the culture. People meet, share a table, and try different styles. Whisky is no longer a quiet drink for a small group. It is a drink that brings friends together. A bottle can be opened at a party, a dinner, or a small meeting at home. It is now about stories, fun, and simple moments. Whisky has become a drink for everyone.

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The ABC of Whisky: Aroma, Balance & Character

Learning to enjoy whisky is not difficult. It is slow and simple. The right way makes the drink taste better and gives a fuller experience.

• The first step is to smell it. The aroma shows what is inside the glass. A good whisky will smell rich and layered. A light sniff tells a lot before even taking a sip.
• The next step is to taste it slowly. Take a small sip and let it rest on the tongue. The flavors open one by one. There may be sweet notes, a touch of spice, a bit of smoke, or a smooth warmth.
• The last step is to take time. Whisky is not for quick drinking. It is better to pour a little, sit back, and enjoy it without hurry.

A good whisky has balance and character. It invites another sip without being harsh. This is how it was meant to be enjoyed.

Closing Thought

Whisky is a journey that never ends. Each type has its own taste and its own story. No two bottles are ever the same. A Scotch speaks of mist and peat. An Irish whiskey is soft and smooth. Bourbon is bold and sweet. Japanese whisky shows care and detail. Canadian whisky is gentle. Rye is spicy and full of life. Indian whisky carries warmth and spice from its land.

There is something for everyone. It takes time to know these drinks. Each glass adds to the experience. Those who enjoy whisky often keep trying new ones. They explore, compare, and slowly learn what they like most. The best part is finding one that feels right. Whisky rewards patience. It asks for respect. And it is best enjoyed slowly and with care.

Today, premium beer is no longer just a beverage—it is an experience, a culinary companion, and a symbol of refined taste. The momentum behind premium beer is unmistakable. According to analysis from Future Market Insights, the premium lager category is projected to grow at a CAGR of 5.7 percent from 2025 to 2035, reaching a market value of $209.1 billion by 2035. This trend reflects a growing interest in premium products that align with evolving consumer lifestyles.

Analytics from IMARC Group recently showed that the beer market in India is forecast to grow at a CAGR of 6.72 percent from 2025 to 2033, reaching Rs 802.5 billion by 2033.

This growth is being driven by rising disposable incomes, rapid urbanisation, and a cultural shift that embraces social drinking. A new wave of consumers, especially millennials, is prioritising premium beverages that offer bold flavours, refined quality, and a cleaner drinking experience. As tastes evolve, premium beers with character and depth are becoming increasingly popular in modern dining and lifestyle settings.

The global appreciation for premium beer is undergoing a quiet transformation; not just in terms of what we drink, but how we drink it. Its malt-forward body and crisp bitterness offer just the right balance to work across cultures, from the smoky richness of American BBQ to the sharp umami of Japanese tempura, or the peppery heat of Thai green curry. With European staples like fish and chips or duck confit, it cuts through fat and enhances texture, turning familiar plates into something more memorable.

But perhaps nowhere is beer’s culinary role more exciting than in India, where diverse regional flavours, from tandoori spices to creamy gravies, demand a beverage that can keep up. Here, premium strong beer provides the ideal bridge between bold seasoning and refined refreshment. What makes this shift so significant is that it reflects a broader global trend: consumers, especially in emerging markets like India, are now seeking high quality, full bodied drinks that match their increasingly sophisticated food choices. Beer is not just joining the meal, it is becoming part of the culinary dialogue.

Even in kitchens, strong premium beer is gaining traction. It is being used in global recipes as a tenderiser, a fermenting agent, a base for batters, to enrich sauces, and even to add complexity to desserts. From American beer battered fish to Mexican beer braised pork, the ingredient is as adaptable as it is flavourful.

As the world grows more interconnected, so do our palates. Today’s drinkers are just as likely to enjoy Korean bulgogi or Mediterranean grilled seafood as they are traditional fare. Strong, well-crafted beer deserves to be part of those experiences, not just in a bottle, but as an integral part of the plate. We do not just brew beer; we craft bold, flavour driven experiences with the ambition to one day complement meals across cultures and beyond borders. The age of beer as a global culinary companion is here, and premium beers are leading the way.

By- Tarun Bhargava, Co-Founder & CEO of Proost

Many people have stood in front of a bar menu, puzzled by the terms whiskey, single malt, and scotch. These names are often used casually, but each one has a distinct meaning rooted in tradition and technique. Understanding these terms can make choosing a drink much easier and more enjoyable.

Whiskey is a broad category of spirit made from grains, distilled, and aged in wooden barrels. Single malt is a specific type of whisky, made only from malted barley at a single distillery, known for its depth and craftsmanship. Scotch, on the other hand, refers to whisky that is produced in Scotland and follows strict rules about ingredients, process, and aging. These differences are not just technical but also influence the taste, aroma, and experience of the drink. Learning about them helps one order confidently, knowing what to expect from each option. It also adds a touch of knowledge and charm when sharing a drink with friends, turning a simple choice into a story worth telling.

Read more: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

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Whiskey 101: The Big Umbrella

Whiskey, sometimes spelled whisky, is a well-known distilled spirit made from grains such as barley, corn, rye, or wheat. The process begins by mashing the grains, fermenting the mixture, distilling it, and then aging the spirit in wooden barrels, which gives it its distinctive color and flavor. It is an umbrella term that covers many varieties, including single malt and scotch. While all single malts and scotch are types of whiskey, not every whiskey qualifies as single malt or scotch. The differences come from how and where it is produced, the grains used, and how it is aged.

One interesting detail about whiskey is the variation in its spelling. In Scotland, Canada, and Japan, it is commonly written as “whisky.” In Ireland and the United States, however, it is spelled “whiskey.” Both spellings are correct and reflect the traditions of the regions where it is made, adding to the spirit’s rich cultural history.

What Makes a Single Malt So Special?

Single malt is a distinct and celebrated type of whisky known for its purity and character. It is made using only malted barley as the grain and is produced entirely at one single distillery. The traditional method of distillation in copper pot stills ensures a rich and authentic flavor that reflects centuries of craftsmanship.

Every distillery produces a single malt with a flavor unique to its environment. The taste is shaped by the local water, the type of oak barrels used for aging, the climate, and even the air of the region. This is why no two single malts are exactly alike, and why they are prized by enthusiasts around the world. Single malt offers a layered, complex experience that appeals to those who appreciate depth and subtlety in a drink. For anyone interested in exploring the artistry of whisky, single malt is always a rewarding choice.

Scotch: The Pride of Scotland

Scotch is a type of whisky that comes exclusively from Scotland and follows strict regulations to earn its name. It is crafted with care, tradition, and attention to detail that set it apart from other whiskies around the world. Here are three important aspects to understand about scotch:

• To be called scotch, the whisky must be produced and matured in Scotland. It must also be aged in oak barrels for a minimum of three years. This aging process gives scotch its depth and complexity.
• Scotch can be made entirely from malted barley, which is called single malt, or from a combination of grains, known as blended scotch. Both styles offer unique flavors and appeal to different palates.
• The taste of scotch often reflects the region it comes from. Some areas are known for producing light and sweet varieties, while others create bold, smoky, or peaty styles that showcase Scotland’s diverse landscapes and traditions.

Know more: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

Difference Table: Single Malt vs Whiskey vs Scotch

From Grain to Glory

The choice of grain is what sets whiskey styles apart.

• Barley gives rich, malty flavors.
• Rye adds spice.
• Corn makes it sweet and smooth.
• Wheat offers a soft, light profile.

Knowing the grain helps you choose the right whiskey for your palate.

Also check: Is Beer Good for Your Health? Here's the Truth You Should Know

Barrel Magic

Whiskey owes much of its character to the barrel it matures in. The type of wood and the barrel’s history play a big role in shaping its color, aroma, and taste. Here are three key points to understand:

• The wood of the barrel infuses the spirit with rich flavors and gives it its distinctive golden or amber color. Over time, the whiskey absorbs notes of spice, caramel, and smoke from the charred interior.
• Scotch is often aged in barrels that once held sherry or bourbon. This adds layers of sweetness, fruitiness, and sometimes a soft vanilla finish to the final drink.
• Single malt whisky highlights more of the oak’s natural influence and delivers subtle, clean flavors because it’s crafted from a pure, traditional recipe. 

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Scotland vs. The World

Whiskey is made around the world, but each region adds its own twist.

• Scotland: Smoky, peaty, dry scotch.
• Ireland: Smooth, triple-distilled, lighter whiskey.
• USA: Sweet bourbons and spicy rye.
• Japan: Delicate, refined whiskies with balanced flavors.

Scotch stands out for its stricter rules and stronger flavors.

Sip The World

By understanding these differences, one can make better choices and truly enjoy the world of whiskey. Whether at a bar or browsing a store, knowing the distinctions helps in picking the right bottle that matches one’s taste. A smooth Irish whiskey, a bold scotch, or a refined single malt — each has its own charm. Taking the time to learn about grains, barrels, and regions makes the experience more rewarding. For someone just starting out, it can feel overwhelming, but even a little knowledge goes a long way. Exploring whiskey becomes not just about drinking, but about appreciating the craft behind it. For those interested, a simple tasting guide or a list of affordable, quality bottles can make the journey even more enjoyable and confident.

Thinking of starting a bar, restaurant, liquor store, or any retail business that sells alcohol in India? Then, a proper liquor license is not just a requirement—it’s essential. This official document gives you legal permission to sell, serve, or distribute alcoholic beverages. Without it, your business could face heavy penalties, legal trouble, or even a complete shutdown. But getting a liquor license isn’t as straightforward as it seems. India has various types of liquor licenses, and the right one depends on your business model. Whether you want to run a high-end bar, a small retail wine shop, or serve alcohol at a temporary event, there's a specific license for it.

Each state has its own rules, fees, and application processes. So, understanding the types of licenses is key before you apply. Some licenses are for on-premise consumption, others are for takeaway and retail, and some are only valid during events. In this guide, we’ll break down the different types of liquor licenses in India and help you figure out which one fits your business best.

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Why Do You Need a Liquor License?

A liquor license protects both you and your business. It’s a legal permit from the state government that confirms you’re allowed to sell, serve, or distribute alcohol. This license isn’t just a formality—it’s a critical step in operating a lawful alcohol business in India. It also helps the government regulate the industry. With a license, the state can monitor alcohol sales, apply the correct taxes, and control illegal trade or black-market supply. Whether you’re running a full-scale bar or hosting a one-time event with alcohol, you need the proper license in place. Operating without one is risky. Even if you’re just serving drinks at a wedding or private party, doing so without a license is considered illegal.

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The Main Types of Liquor Licenses in India (Delhi-Based Classification)

In India, liquor licenses are controlled by state excise departments. That means the license names and rules can change from state to state. Below is a list of liquor licenses that are mostly used in Delhi. Each one is linked to a specific type of alcohol business.

1. L-1 License – Wholesale Liquor License

The Wholesale Liquor License is meant for businesses that import, manufacture, or distribute alcoholic beverages in bulk to retailers like bars, hotels, or wine shops. If you’re planning to enter the supply chain side of the liquor industry—rather than sell directly to customers—this is the license you’ll need. It allows you to legally stock and sell alcohol in large quantities to licensed vendors, not individuals. It's essential for anyone running a distribution hub or liquor wholesale operation in India.

• Who needs it: Manufacturers and large distributors.

2. L-6 License – Retail License for Indian Liquor and Beer

The Retail Liquor License for IMFL is issued to government-approved or private liquor shops that sell Indian-Made Foreign Liquor (IMFL) and beer directly to consumers. This license permits over-the-counter sales but does not allow the sale of directly imported foreign liquor. It’s ideal for wine shops, beer shops, or retail outlets focusing on domestic alcoholic beverages. Businesses must comply with state regulations and display the license prominently at the premises to ensure transparency and legal operation.

• Who needs it: Retail liquor shops.

3. L-9 License – Private Retail Liquor Shop License

If you’re planning to open a private liquor store that sells foreign liquor and beer, you’ll need a license specifically meant for private retail operations. This license allows you to stock and sell imported alcoholic beverages to individual customers for off-premise consumption. It’s different from licenses granted to government-run stores and comes with its own set of rules, fees, and regulations depending on your state. This license ensures that your store operates legally and meets all compliance standards. Without it, selling foreign liquor or beer can lead to legal trouble, heavy fines, or permanent closure of your retail outlet.

• Who needs it: Private wine shops and retail liquor outlets.

4. L-10 License – Departmental Store Liquor Sale

This license is meant for upscale departmental stores that wish to sell bottled liquor alongside groceries, gourmet foods, and household items. It allows such stores to offer a wider range of products to customers under one roof. However, to qualify, the store must meet specific criteria, such as having a minimum floor area, proper storage facilities, and security measures in place. The license helps maintain regulation while catering to a more premium customer base. It's ideal for large-format retail chains or supermarkets aiming to offer a full-service shopping experience, including alcohol, in compliance with state liquor laws.

• Who needs it: Supermarkets or hypermarkets like Spencer’s, Modern Bazaar.

5. P-10 License – Temporary License for Private Parties

Hosting a private party at home, a banquet, or a wedding event and want to serve alcohol? You’ll need a P-10 license. This is a one-day permit issued by the state excise department that legally allows you to serve liquor at private gatherings. It’s ideal for birthdays, anniversaries, or family functions where alcohol is offered to guests but not sold. You can apply for it online or at your local excise office, and it’s usually approved quickly if all details are correct. This simple license keeps your event fun, legal, and stress-free—without risking any fines or legal trouble.

• Who needs it: Individuals hosting parties or weddings.

6. P-13 License – Temporary License for Large Events

The P-13 license is issued for large-scale public or commercial events such as concerts, festivals, exhibitions, or corporate parties where alcohol will be served. It is a short-term permit, typically valid for one or two days, and is granted by the state excise department. This license is essential if you plan to serve liquor at ticketed or sponsored events. Applicants must provide event details, venue permissions, crowd estimates, and security arrangements. Without this license, serving alcohol at a public gathering is illegal and can result in fines or cancellation. It ensures your event remains compliant and professionally managed.

• Who needs it: Event planners or businesses organizing short-term public events.

7. L-15 License – Hotel Liquor Service License

The Hotel Liquor License is required for hotels that wish to serve alcohol exclusively to their in-house guests. This license permits the hotel to offer alcoholic beverages through room service, mini-bars, or designated lounges, but not to walk-in customers or the general public. It's ideal for boutique hotels, resorts, or business accommodations that want to enhance guest experience while staying legally compliant. The license is granted by the state excise department and often requires the hotel to meet specific criteria, such as star ratings or room capacity. This ensures controlled alcohol service within the premises while maintaining legal boundaries.

• Who needs it: 3-star, 4-star, or 5-star hotels.

8. L-16 License – Hotel Bar License

The L-16 License, also known as the Hotel Bar License, allows hotels to serve alcoholic beverages in a dedicated bar or restaurant area within their premises. This license is not limited to in-house guests—it permits service to walk-in or non-resident customers as well. It’s ideal for hotels that want to operate a public bar, lounge, or fine-dining restaurant offering liquor. Issued by the state excise department, the L-16 license typically requires the hotel to meet specific criteria, such as star classification, safety norms, and proper infrastructure. It’s essential for hotels looking to run a full-scale hospitality business with licensed alcohol service.

• Who needs it: Hotels with walk-in bars or restaurants.

9. L-17 License – Restaurant Liquor License

If your restaurant plans to serve wine, beer, or hard liquor along with meals, you’ll need a Restaurant Liquor License. This license allows you to serve alcohol only when food is also being ordered. To qualify, your establishment must have a fully operational kitchen and meet the minimum seating capacity defined by your state’s excise department. It’s essential for dine-in restaurants aiming to offer a complete food and beverage experience while remaining legally compliant with local liquor laws.

• Who needs it: Fine-dining restaurants, lounge bars, or casual dining chains.

10. L-18 License – Club License

The L-18 License, commonly known as the Club License, permits registered clubs to serve alcohol exclusively to their members. These clubs must be officially registered under the Societies Registration Act or similar legislation. This license does not allow the sale of alcohol to the general public or non-members. It is typically granted to social, cultural, or sports clubs that offer hospitality services within their premises. The license ensures that alcohol service within the club remains regulated and restricted to eligible, enrolled members only.

• Who needs it: Private or sports clubs.

11. L-28 License – Microbrewery License

The L-28 License is specifically meant for microbreweries and brewpubs. It allows you to produce, serve, and sell craft beer directly to customers on-site. Ideal for businesses brewing in small batches, this license is perfect for those offering freshly brewed beer in restaurants, pubs, or dedicated brewery spaces. Issued by the state excise department, it ensures legal production and sale of craft beer within your premises. It’s a must-have for anyone entering the growing Indian craft beer scene.

• Who needs it: Microbreweries, brewpubs.

12. L-29 License – Catering Liquor License

The L-29 License is required for catering services or hotels that serve alcohol at off-site events such as weddings, corporate parties, or private gatherings. This license allows the legal transportation and service of liquor outside the main premises. It’s especially useful for hotels offering banquet or outdoor catering services. Issued by the state excise department, the license ensures that liquor service at external venues complies with state laws and avoids legal issues during large celebrations or formal functions.

• Who needs it: Catering businesses and banquet operators.

Also check: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

Wine vs Beer: What Sets Them Apart (And What Your Tastebuds Say About You)

Which Liquor License Should You Choose?

Here’s a quick breakdown:

Each license has different rules, pricing, and paperwork. So, it’s always a good idea to check with the state excise department before applying.

How to Apply for a Liquor License

Applying for a liquor license may sound stressful, but it’s simple if you follow the steps:

1. Choose the right license based on your business.
2. Visit the Excise Department website of your state.
3. Fill out the application form with all required business details.
4. Attach supporting documents like address proof, business registration, NOC from fire and health departments, etc.
5. Pay the application fee as mentioned on the website.
6. Wait for inspection and background verification.
7. Once approved, your license will be issued.

Processing time varies by state, but it usually takes 30–90 days.

Cost of Liquor Licenses

License fees vary widely depending on the type and the state. For example:

• A retail shop license (L-6) might cost ₹8–15 lakh per year.
• A restaurant license (L-17) may cost ₹5–10 lakh annually.
• Temporary party licenses like P-10 and P-13 cost between ₹5,000 and ₹50,000 per day.

Always check the official government site for updated fee structures.

Get Legal Before You Pour

Whether you're opening a bar, setting up a wine shop, or planning a wedding with alcohol, getting the right liquor license is essential. It keeps your business legal, protects you from fines, and builds credibility with customers. Always apply through the proper government channels—never cut corners or rely on shortcuts. If you're just starting or hosting a one-time event, go for temporary permits like the P-10 or P-13 license. For long-term operations, licenses like L-1 (wholesale), L-9 (retail), or L-17 (hotel bar) are key based on your setup. The process may take time, but it’s a crucial investment. Once licensed, you can serve, sell, and celebrate with confidence—knowing you’re doing it the right way.

Wine and beer are two of the most loved alcoholic drinks, not just globally, but in India too. You’ll find them at weddings, parties, rooftop dinners, or even a quiet night at home. But have you ever stopped to wonder what truly sets them apart? Is it just about taste, or is there more to the story?

Wine is usually made from fermented grapes and often considered a more elegant or formal drink. It pairs beautifully with fine dining and is often linked with occasions that call for a little sophistication. On the other hand, beer is brewed from grains like barley or wheat and is seen as more casual, fun, and perfect for relaxed settings like a friends' get-together or a cricket match. In India, both drinks are gaining popularity across cities and age groups. Younger audiences are especially open to trying different types, from craft beers to fruity wines. So which one suits your taste and lifestyle better—wine or beer?

Read more: 9 Facts You Should Know About Beer

Wine vs Beer: The Basic Breakdown

Let’s start with the basics.

Wine is made from fermented grapes. Different types of grapes give us red, white, and rosé wines.

Beer, on the other hand, is made from grains like barley and wheat. The grains are brewed and fermented to produce beer.

Here’s a quick comparison:

The Ingredient War: Grapes vs Grains

Wine gets its taste from the grapes, the region, and how long it’s aged. Indian wineries like Sula and Grover Zampa use locally grown grapes from places like Nashik. Beer is made from malted grains, hops, and yeast. Craft beer brands in India like Bira, Simba, and White Owl experiment with local ingredients to make unique brews. If you love fruity, smooth flavors, wine might be for you. If you enjoy bitter, crisp, and refreshing tastes, beer might win.

Know more: How to Pair Beer with Indian Food: A Desi Guide to Perfect Pints

Fermentation Station: How They're Made

The process of making wine and beer may seem similar at first—both involve fermentation—but they are quite different in terms of time, ingredients, and techniques.

Wine-Making Process:

• Wine is made by fermenting grapes.
• Natural sugars in the grapes are consumed by yeast, producing alcohol and carbon dioxide.
• The type of grape, the soil, and the climate all influence the taste and aroma of the wine.
• After fermentation, the wine is usually aged in oak barrels or bottles for several months or even years.
• This aging process enhances flavor, smoothness, and aroma.
• Wine-making is delicate and often takes time, care, and precision.

Beer-Brewing Process:

• Beer is brewed using grains like barley or wheat.
• The grains are first soaked in hot water to extract sugars.
• Yeast is then added to ferment the sugars into alcohol.
• Hops may be added for bitterness and aroma.
• The brewing process is typically faster—most beers are ready within a few weeks.
• Beer-making allows for more experimentation with flavors, styles, and ingredients.

In short, wine is an art of aging, while beer is a craft of creativity and speed. Both reflect tradition and innovation in their own unique ways.

Also check: How to Pair Indian Food with the Right Alcohol: A Desi Guide to Perfect

Wine for the Mind, Beer for the Buzz?

Wine generally has a higher alcohol content compared to beer. A standard glass of wine contains about 12% alcohol, while a pint of beer has around 5%. This difference also reflects how they’re usually enjoyed. Wine is seen as a “slow-sipper,” making it ideal for quiet evenings, romantic dinners, or fine-dining experiences. It’s about savoring every sip. Beer, on the other hand, is more casual and fun. It’s perfect for social settings like house parties, barbecues, or watching a cricket match with friends. Your choice might just depend on the mood, the moment, or the kind of gathering you’re attending.

Global Sips: A Look at the Culture Around the World

• In France and Italy, wine is a part of daily meals.
• In Germany and the USA, beer is a social drink with festivals like Oktoberfest.
• In India, both wine and beer are rising in popularity, especially among the younger crowd who love trying global trends.

The Indian alcoholic beverage market is expected to grow at over 7% CAGR. Beer holds the largest share, but wine is rising fast thanks to health-conscious and premium lifestyle trends.

Wine or Beer – Which One Wins Your Heart?

Still confused? Here’s a fun checklist.

Choose wine if:

• You enjoy mild and fruity drinks.
• You love cheese, pasta, and fine dining.
• You’re okay spending a bit more for premium taste.

Choose beer if:

• You like chilled, refreshing drinks.
• You prefer casual food like burgers, biryani, or fries.
• You enjoy local and craft flavours.

Check more: The Most Overrated Beer Styles: Are They Really Worth the Hype?

The Bottom Line!

Both wine and beer bring unique and enjoyable experiences to the table. Choosing between them depends on your taste, the food you’re pairing them with, and the occasion. Wine is great for a relaxed evening or a special dinner, while beer suits casual hangouts, parties, or a cricket match with friends. India’s beverage market is growing fast, and there’s something for everyone—from fruity wines to bold craft beers. So, the next time you're browsing the aisles or attending a gathering, take a moment to consider your mood. Why not explore both and discover what suits you best?

Fruzzante is the world’s first and only producer of alco-bev made from chikoo (Sapodilla) extracts. Conceptualized in 2010, the brand is the brainchild of Priyanka Save and her husband Nagesh Pai; the entrepreneur couple has a background in Mechanical Engineering. Under their leadership, the brand has produced more than 25,000 bottles since the wine’s launch on the New Year’s Eve of 2017. The brewery is part of their family’s Hill Zill Resort in Bordi, 25 km from Dahanu, and was instrumentally aided by Dominic Rivard, an award-winning winemaker and cider specialist, from Nova Scotia, Canada. 

Fruzzante was awarded a silver medal at “Drink Outside the Grape” challenge 2017 held in the USA where they were pitted against 145 wines and ciders of the world.

In an interview with Restaurant India, Partner and Founder at Hill Zill Wines and Fruzzante, Priyanka Save speaks about the world’s first brand to make cider style alcoholic beverage from chikoo.

Fruzzante is the world’s first to make cider style alcoholic beverage from Chikoo. How did you come up with the idea? Why chikoo? 

The genesis of the idea untwines the hands of time to my childhood days. I was raised in the chikoo orchards of Dahanu-Gholvad, hence the significant affection for and intimate bond with farm-grown fruits. Things took a turn for the worse when a seed borer disease severely affected the chikoo market in 2004. Farmers’ hands were tied, and they resorted to cutting off the plantations. That struck a chord amongst the entire region, which was the moment that our quest for recognition was coupled with the ardent desire of revival. Hence, our initial idea was to process chikoo in a package-able form. On arriving at the conclusion that it is in the nature of the fruit to ferment, we proceeded to brew a cider-style alco-beverage. 

What makes the Fruzzante products different from that of other alcohol beverage players?
There’s a stark difference between Fruzzante and other players because we are the world’s first and only producer of a cider-style alco-beverage made from chikoo/sapota. We are in turn the only company producing fruit-based and non-grape bottled products in the wine category that is, currently, commercially available. We are both vegan and gluten-free which makes it a healthy choice as well. 

In addition, Fruzzante products are also unique in the sense that they are all home-grown with our brewery set up in the family’s Hill Zill resort in Bordi, 25 km from Dahanu. Apart from intending to glamorize the cider and fruit industry, we earnestly work to put out local farmers on the map.  

By far, which beverage is people's favourite?

Even though we have other variants in the gluten-free range like Pineapple, Mango, and Spice Garden (Cinnamon, Ginger and Honey), our flagship cider-style alco-beverage made from chikoo is still the most favoured of the lot.  

Your business model to reach out to more customers?
In order to reach out to more customers, we envision working with several other fruits while maintaining quality standards. We have currently four varieties of Fruzzante and we are planning to add newer fruits under this brand. We also have a sparkling white wine from Starfruit blended with grapes under the brand name JIWA and a premium honey dessert wine or mead under the brand name ARKA.

In addition, people are looking for authenticity in the products they use because they are being bombarded with adulterated ones. We, therefore, strive to represent honest producers who understand the need of the market and bridge the gap through authentic, unadulterated, and tested products. As a home-grown brand, we bring the traits of understanding, compatibility, and reliability to the table. 

How do you price the products?
The wine MRP is Rs 255 for 330ml. The cost is also considering the 100% excise duty applicable on the product, unlike grape wines that are duty-free in Maharashtra. Also, 20% VAT is applicable, unlike grape wines that enjoy a 16% rebate. We have approached state governments several times to treat all fruit wines as equal and be given the same benefits as grape wineries enjoy. However, we await an answer on the same. 

Also Read: Healthy Alcohol, Premium Rose - The 2019 Alco-Bev Trends To Watch Out For In India

Where do you source your ingredients from?

As mentioned, our wines are brewed only with local produce obtained from the farmers only. Our labels indicate the location of the fruit procured. For instance, chikoo is procured from Dahanu-Gholvad while pineapple from Dodamarg-Sindhudurg all located in the Konkan region of Maharashtra. The farmers are active participants in the entire process and we recognize their efforts by mentioning them on our product labels. 

Your expansion plans? 
Apart from tying up with a few distributors to make a good distribution network in Maharashtra, we further envision working with several other fruits in the future while striving to maintain quality standards. We are looking to add strawberry from Mahabaleshwar and oranges from Nagpur soon. 

Key challenges you faced initially with Fruzzante?

We, initially, found chikoo to be a laborious fruit to attract in the market; there were problems of high pH levels, uneven ripening and low shelf-life. Chikoo is immensely dissimilar to fruits like grapes which ripen naturally and harvest easily. It rather requires controlled environments, and hence we resorted to ripening in chambers that control the natural ripening process as opposed to non-organic means. The benefit was uniform ripening and better quality of juice, thereby, resulting in a quality product.

We invariably faced several challenges in terms of processing the fruit where our experience spanning over a decade in Mechanical Engineering came to the fore. We also implemented sustainable means for cost savings which include north facing stilt levels (least sun exposure) for winery location to ensure less cooling load resulting in power savings. The further implementation of ozonators helped maintain hygienic and sterile conditions in the facility to keep the products free from unwanted bacteria and viruses.

There were also challenges in packaging the highly perishable fruit, which was eventually solved with the help of a fully automatic bottling filling machine. This enabled appropriate and efficient rinsing, filling, and capping of the bottles. Therefore, the bottling along with our air-conditioned storage facility helps maintain comfortable temperatures for product storage.

With all the challenges we have faced, we haven’t relinquished or compromised on our stance of placing quality before anything else; a vital element in any process. 

The key challenges you foresee and how do you plan to cope?

The key challenge is to compete against the grape wine industry that enjoys 100% excise duty exemption as well as VAT rebate. Due to tax implication, our cost is higher as compared to a grape wine of a similar nature. The USP of our product that it’s made from actual fruits without the use of colours or flavours attracts the consumers. We are in talks with the government for extending the same tax holiday that the grape wine industry enjoys. 

Your take on helping the native Warli Tribe?
Fruzzante is a brand that is socially aware as it is innovative. We never fail to understand the vital role played by the native Warli Tribe. Apart from promoting native growers by mentioning them on each product, the proceeds from the sale of the special “Starfruit Jiwa” flavour of the drink are contributed for the well being of the native Warli tribe. They deserve immense credit for their perseverance and efforts in reviving the chikoo market.

How do you see the concepts like Fruzzante for the Indian market - in terms of customers and consumers both?
Authenticity, reliability, and quality are the core aspects consumers are either consciously or subconsciously seeking in today’s market. Hence, more home-grown concepts built on these three pillars are likely to impress them and, thereby, garner recognition. The modern market is much more inclusive of audiences than it was perhaps a decade ago, with more emphasis on individual experience rather than aggregates. Hence, it would bode well for new players to derive something meaningful and take the consumer through an engaging journey.