Restaurant India News: Oaksmith Raises the Bar in Indian Whisky with New Premium Expression ‘Nagomi’

Bacardi’s premium Indian whisky brand Legacy has rolled out The Buddy Pack, a new 180ml single-serve format designed for portability and convenience. The pack is aimed at consumers who prefer smaller formats for casual occasions such as after-work meetups, weekend travel, or small gatherings.

The whisky is blended with Scottish and matured Indian malts along with select Indian grains, retaining Legacy’s signature smooth and balanced character in a compact format.

Sreekanta Dash, Senior Brand Lead – Domestic Dark Spirits, Bacardi India, said, “With The Buddy Pack, we’re bringing LEGACY closer to our consumers’ everyday moments in a way that’s convenient, stylish, and true to the brand’s premium ethos. It’s compact in size but big on character, just like the friendships and memories it’s meant to be part of.”

The new format has been introduced in select markets including Uttar Pradesh, Rajasthan, Madhya Pradesh, and parts of Maharashtra. This launch reflects a broader retail trend in India’s alcoholic beverage industry, where smaller pack sizes are gaining traction due to their affordability and ease of purchase, particularly in Tier 2 and Tier 3 cities.

By entering the single-serve space, Legacy aligns itself with shifting consumer preferences, making premium whisky accessible in a more versatile format for today’s fast-moving lifestyles.

Monika Alcobev Limited, India’s only listed premium wine and spirits importer, has announced the launch of Licor 43, the flagship liqueur from Spain’s Zamora Company, in the Indian market. Recognized as Spain’s highest-selling liqueur and a staple in over 80 countries, this marks the brand’s first entry into India’s expanding premium alcohol segment.

Kunal Patel, Managing Director, Monika Alcobev, said, “Bringing Licor 43 to India is a significant milestone, not just for us, but for the evolving palate of Indian consumers. The brand is iconic, versatile, and crafted for modern mixology and we're excited to lead its debut in the Indian market.”

Licor 43 is produced from a recipe of 43 natural ingredients, combining botanicals, spices, and citrus fruits. It has been part of Spain’s beverage culture for more than 70 years. With its launch in India, consumers will be introduced to global serves such as the Mini Beer and Carajillo 43.

The rollout includes multiple variants: Licor 43 Original (700ml and 1000ml), Licor 43 Chocolate (700ml), and Licor 43 Crème Brûlée (700ml). Alongside the liqueur, Monika Alcobev is also bringing Martin Miller’s Original Gin (700ml and 1000ml), Villa Massa Limoncello (700ml), and Villa Massa Amaretto (700ml) from the Zamora portfolio.

Ankit Shah, Area Director, AMEA, Zamora Company, commented, “We, at Zamora Company, are excited to announce our partnership with Monika Alcobev, marking a significant milestone in our global expansion, led by our flagship brand, Licor 43. The imported spirits market in India is steadily growing driven by rise in disposable incomes and a strong consumer trend of premiumization, and we are confident that this partnership, backed by Monika’s robust portfolio, will allow us to connect with discerning consumers seeking unique and high quality products.”

Monika Alcobev’s distribution reach across North, West, and South India—including Karnataka, Telangana, and Tamil Nadu—will drive the brand’s availability in premium retail stores and cocktail-focused outlets. Expansion into key East India cities is also part of the plan. The brand is currently available in Goa and Mumbai, with more markets set to follow. Positioned under the tagline “Mix Something New”, the launch underscores Monika Alcobev’s strategy to expand its premium spirits portfolio and introduce Indian consumers to globally recognized brands.

Nuvola Spirits Pvt. Ltd., the company behind Mikiamo Limoncello — India’s first homegrown Limoncello, has raised Rs 1.57 crore in a Pre-Series A funding round from established names in the alco-bev sector. The round included investments from Mr. Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer & ZigZag Vodka, who acquired a 5.75 percent stake, and Mr. Suraj Awatramani, a leading alcohol distributor in Maharashtra and Goa, who secured a 5 percent stake.

The funding marks a strategic step in strengthening Mikiamo’s presence within India’s premium liqueur market. Since its debut in Goa in May 2024, the brand has entered Delhi, Haryana, and Karnataka, with more state launches in the pipeline. The fresh capital will help expand distribution and introduce additional premium liqueurs to the company’s portfolio.

Founded in 2023 by husband-and-wife duo Aakriti Kochhar Sachdeva and Raghav Sachdeva, Nuvola Spirits was established with the goal of introducing international liqueurs tailored for Indian consumers. Mikiamo Limoncello draws on Italy’s iconic recipe while catering to evolving preferences in India.

“From the very beginning, we set out to create products that marry global craftsmanship with an understanding of the Indian consumer and Limoncello is just the start. We see immense potential to introduce more premium, world-inspired liqueurs that fit seamlessly into how India drinks today. We are not just introducing a product but an entire culture of refined taste and tradition,” said Aakriti Kochhar Sachdeva, Co-founder, Nuvola Spirits.

“The premium liqueur category in India is still nascent but poised for exponential growth as consumers become more experimental and discerning in their choices,” said Ishwaraj Singh Bhatia, Co-Founder and COO, Simba Beer & ZigZag Vodka. 

He added, “Mikiamo is well-positioned to lead this wave — it is authentic, high-quality, and culturally relevant to India’s evolving drinking culture.”

With momentum in key markets and increasing consumer interest in global flavors, Nuvola Spirits aims to scale Mikiamo nationwide while building long-term awareness for Limoncello in India’s growing cocktail and premium beverage culture.

Som Distilleries & Breweries Ltd. has reported its audited financial results for the first quarter of FY26, ended June 30, 2025. The company posted steady revenue growth and improved profitability, supported by cost efficiency and disciplined execution.

For Q1 FY26, total income stood at Rs 530.07 crores, reflecting a 3 percent year-on-year increase compared to Q1 FY25. The growth comes despite industry challenges, including higher excise duties in key states such as Karnataka.

EBITDA for the quarter reached Rs 72.05 crores, with margins rising to 13.59 percent from 12.62 percent in the same quarter last year. Profit Before Tax (PBT) was Rs 58.38 crores, compared to Rs 56.03 crores in Q1 FY25. Net Profit After Tax (PAT) came in at Rs 42.06 crores, higher than Rs 41.01 crores in the previous year’s first quarter.

Deepak Arora, Chief Executive Officer, Som Group of Companies, said, “Our Q1 FY 2026 results reflect the momentum we've built through disciplined execution, operational efficiency, and strategic resilience. Despite regulatory challenges, our strong revenue growth and margin expansion underscore our ability to navigate complexity and deliver consistent value. These results go beyond some numbers – this showcase our strategic commitment to shaping a future-ready organization anchored in efficiency, sustainability, and innovation driven by consumer needs.”

J.K. Arora, CMD, Som Group of Companies, added, “We are pleased with the financial and operational progress made in the first quarter of FY 2026. The continued rise in profitability and robust performance across key metrics validate our long-term strategy. With the upcoming expansion in Uttar Pradesh and deeper focus on the IMFL segment, we are on a solid path toward sustainable growth. The steady progress across all financial indicators reflects our team’s discipline, foresight, and unwavering dedication to generating long-term value for our stakeholders. Moving forward, we remain committed to responsible expansion, uncompromising quality, and making a significant contribution to India’s economic and industrial growth journey.”

Looking ahead, Som Distilleries is advancing its expansion strategy with a new greenfield manufacturing unit in Farrukhabad, Uttar Pradesh. The project will boost production capacity, create 700–800 jobs, strengthen supply chains, and add to the state’s industrial base. The company is also increasing its focus on the IMFL (Indian Made Foreign Liquor) portfolio to complement its strong beer business, aiming to diversify revenue, improve margins, and expand into newer consumer categories.

Som Distilleries has further aligned its growth model with sustainability by integrating Zero Liquid Discharge (ZLD) systems and renewable energy usage at upcoming facilities. The company has positioned itself to balance expansion with ESG priorities while reinforcing its standing in India’s alcoholic beverages sector.

Tilaknagar Industries Limited (TI), one of India’s leading IMFL (Indian-Made Foreign Liquor) manufacturers, has reported strong financial results for the quarter ended June 30, 2025. Net revenue from operations stood at Rs 409.1 crore, up 30.6 percent from Rs 313.2 crore in the same quarter last year. Adjusted for subsidy income of Rs 38.6 crore, revenue growth was 20.5 percent.

Profit after tax (excluding exceptional items) rose 120.8 percent year-on-year to Rs 88.5 crore from Rs 40.1 crore. On a subsidy-adjusted basis, PAT was up 44.5 percent. Sales volumes increased by 26.5 percent, with market share gains in all key markets.

EBITDA reached Rs 94.5 crore, marking an 88 percent increase from Rs 50.2 crore a year ago—TI’s highest-ever quarterly EBITDA. Adjusted for subsidy income, EBITDA was Rs 55.8 crore, up 25 percent year-on-year.

The company’s Board has approved an investment of Rs 59 crore for a six-fold capacity expansion at Prag Distillery (P) Ltd, its wholly-owned subsidiary in Andhra Pradesh. This includes Rs 34 crore towards licence fees and interest payments. The expansion will increase Prag’s annual bottling capacity from six lakh cases to 36 lakh cases, enabling it to meet nearly 50 percent of TI’s demand in the state.

Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries , said, “The upcoming expansion marks a significant step in our journey to strengthen our manufacturing capabilities and meet the growing demand of our globally-acclaimed brands such as Mansion House Brandy and Courrier Napoleon Brandy in the state.”

In a separate move, TI has entered into a definitive agreement with Pernod Ricard India to acquire Imperial Blue, the country’s third-largest whisky brand, for Rs 4,150 crore, subject to Competition Commission of India approval. This will be the largest acquisition in India’s alco-beverage sector by an Indian company. For the year ended March 2025, Imperial Blue sold 22.4 million cases, securing a 9 percent share of India’s whisky market. The brand, a blend of Indian grain spirit and imported Scotch malts, has a presence in 27 states and union territories.

Carib Premium Strong Beer has reported strong early sales in India’s largest beer market, selling over 47,000 cases within 2.5 months of its launch in Uttar Pradesh. Introduced under the Globus ANSA portfolio, the brand combines Caribbean heritage with a bold market positioning aimed at the premium strong beer segment.

The initial success has been attributed to targeted market execution, strong distributor relationships, and effective retail activation by the Globus ANSA sales team. A rapid rollout and wide retail presence have improved accessibility and visibility.  The brand’s marketing approach has been digital-first, backed by influencer collaborations to strengthen its connection with younger audiences. This strategy, combined with its island-inspired branding, is positioning Carib as a fresh and aspirational choice in the strong beer category.

P. S. Gill, CEO, Consumer Division at Globus Spirits Ltd., said, “Carib’s performance in UP is a reflection of the evolving consumer palate. Today’s drinker is looking for something new, bold & vibrant — and Carib delivers on all three. We’re proud to see it setting a new benchmark in the premium strong beer category.”

With a strong start in Uttar Pradesh, industry watchers will be looking to see how Carib leverages its early momentum for expansion in other key beer markets in India.

Tilaknagar Industries Limited (TI), one of India’s leading IMFL (Indian-Made Foreign Liquor) manufacturers, has made an additional investment of Rs 10.66 crore in Spaceman Spirits Lab Private Limited (SSL), a company known for its premium craft alcohol offerings.

This latest capital infusion includes Rs 9.15 crore as part of an earlier Rs 13.15 crore agreement inked in September 2024, while the remaining Rs 1.51 crore has been allocated to purchase shares from SSL’s early investors.

Following this investment, TI’s ownership in SSL will grow from 12.98 percent to 21.36 percent on a fully diluted basis. As per the signed agreements, TI also holds the option to increase its stake further or inject more capital, depending on SSL meeting specific performance benchmarks.

“Our continued investment in Spaceman Spirits Lab reflects our conviction in the enduring appeal of premium craft spirits in a rapidly evolving market. Their thoughtfully curated portfolio featuring Samsara Gin, Sitara Rum and Amara Vodka demonstrates innovation, quality and craftsmanship. We are excited to deepen our partnership as Spaceman enters a new phase of growth,” said Ameya Deshpande, President - Strategy and Corporate Development, Tilaknagar Industries.

As part of this deal, TI is subscribing to 1,772 equity shares and 11,752 Compulsorily Convertible Preference Shares for Rs 9.15 crore. Additionally, the company is acquiring 2,236 equity shares from existing SSL shareholders for Rs 1.51 crore.

Aditya Aggarwal, Founder and Managing Director, Spaceman Spirits Lab, commented, “We are thrilled to deepen our partnership with Tilaknagar Industries as we embark on a bold new chapter. With Tilaknagar’s extensive distribution network and industry leadership, we are excited to take our iconic brands to every corner of India.”

SSL is also planning to diversify its offerings with upcoming products in whisky, heritage liqueurs, and tequila. The company has projected a nearly 70 percent rise in revenue and approximately 60 percent growth in volume for FY26. A key operational development between both companies is the Usership Agreement, through which Tilaknagar Industries will distribute SSL’s Samsara Gin, Sitara Rum, and Amara Vodka across specific domestic and international markets. This distribution arrangement officially commenced in May 2025.

GOONDA, a new lifestyle-focused consumer brand, has officially launched with a two-product portfolio: El Goonda, a 100 percent Indian agave-based spirit, and Goonda Energy, a flavored energy drink line. The brand is co-founded by a team of experienced professionals across beverage, finance, branding, and distribution, along with actor-entrepreneur Karan Tacker.

After pilot runs in Goa and Maharashtra, GOONDA is now planning a pan-India rollout. The company aims to establish a strong presence across both the alcoholic beverages and functional drinks categories, with product design, packaging, and pricing tailored to younger, urban consumers.

El Goonda introduces two core expressions — Silver and Reposado — made entirely from Indian-grown agave. These are complemented by flavored variants such as Café (coffee-infused), Picante (spicy), and Strawberry. The brand is opting for a 180ml flask format to allow convenience, affordability, and portability — an approach targeted at festivals, nightlife, and casual consumption occasions. Goonda Energy will initially offer three variants — Original, Sugar-Free Bubblegum, and Cola. The beverages are positioned for urban, nightlife, and hustle culture consumers, combining familiar taste profiles with distinctive branding.

Karan Tacker, Co-Founder and Marketing & PR Director, Goonda, said, “We didn’t just want to launch a brand. We wanted to build a lifestyle brand that channels rebellion, freedom and the new Indian voice.” He added that the team specifically chose to produce agave spirits locally, bypassing imports from Mexico. “We even cheekily prefixed El to the word Goonda for our agave spirit offerings,” he said, highlighting the India-first manufacturing approach.

Tacker, who leads the tasting panel, also emphasized the brand’s focus on accessibility and differentiation through its compact 180ml “hipster” bottle format. “Cute 180ml hipster bottles that snug fit into your pocket and that too at pocket friendly price points,” he noted.

Amol Sethi, Founder & Head of Sales, Goonda, added, “Goonda arrived earlier this year in Goa and as we speak we are aggressively distributing in Mumbai and Pune. Later this financial year we intend to be in 4 more states and in 2026 we will also expand to serve the Indian diaspora in major markets abroad.”

With a cross-functional founding team that includes Ashish Jasuja (beverage production), Prasad Iyer (branding), Bhushan Khandelwal (finance), and Harshil Vithlani (international trade), GOONDA’s roadmap includes domestic scale-up and overseas expansion.

The brand is entering two competitive but growing markets in India: premium agave-based spirits and functional energy drinks. With urban consumers seeking unique experiences and bold flavors, GOONDA is positioning itself as a youth-centric disruptor.

Sula Vineyards has announced the launch of Sula Muscat Blanc, a still Muscat wine that marks a new addition to the company’s portfolio. The product is positioned as India’s first still Muscat and is also the lowest-alcohol wine in Sula’s portfolio, with 7.5 percent ABV. Made entirely from Muscat grapes, the wine is described as light-bodied with citrus, lychee, and rose petal notes.

The new offering aligns with the growing global demand for Muscat, which has been one of the fastest-growing white wine varieties worldwide in the last decade.

Gorakh Gaikwad, COO and Chief Winemaker at Sula Vineyards, said, “Our Sula Muscat Blanc is the epitome of freshness, finesse, and approachability. We set out to craft a low alcohol, gently sweet, and refreshingly light wine that’s not only delightful on the palate but also accessible and affordable. With its vibrant floral and fruity notes and a crisp, clean finish, it’s a joyful expression made for today’s evolving wine lovers.”

Sula Muscat Blanc is priced at Rs 875 for a 750 ml bottle and Rs 490 for a 375 ml bottle. The wine is currently available in Maharashtra and will be launched in Karnataka in the coming months.

The introduction of Sula Muscat Blanc reflects the company’s efforts to diversify its range and address changing consumer preferences, with a focus on lighter, more approachable wine styles.

After establishing a presence in Delhi, 55°NORTH Whisky, the flagship brand of Three Brothers Distillery, is now launching in Uttarakhand. The rollout is part of the brand’s North India expansion strategy and focuses on tapping into a market shaped by rising tourism, evolving consumer preferences, and a growing hospitality sector.

The launch will cover Dehradun, Haridwar, Rishikesh, Haldwani, and Nainital, starting with retail and trade activations in the first week of August 2025.

“We saw Uttarakhand as more than a potential sales destination,” said Varun Gupta, Founder, Three Brothers Distillery (55North Whisky). “It’s a market with cultural momentum; people here are increasingly intentional about how and what they consume. The bars are sharper, the hotels are investing more, and retail is catching up with the national curve. We felt this was the right time to enter, with the right product and the right teams already in place. We’ve built this brand to reflect personality and confidence. The idea was always to deliver a whisky that’s full-bodied, layered, and memorable.”

“Backed by a fully operational bonded warehouse and state-of-the-art bottling unit in Uttarakhand, 55°NORTH is poised to deliver a seamless experience for our partners and consumers. With robust backend support and a skilled local distribution network, we are committed to ensuring swift, responsive deliveries across retail and HoReCa channels,” said Paritosh Bandhari, Advisor, Three Brothers Distillery (55North Whisky).

The whisky continues to be made from a combination of three aged Scotch malts, matured Indian malt, and fine grain spirit. For Uttarakhand, the brand has localized its rollout with state-specific marketing material and on-ground activations suited to a mix of local urban and tourist markets. Following Uttarakhand, 55°NORTH plans to enter Rajasthan later in 2025, with further expansion into southern and western states in 2026.

55°NORTH has positioned itself for whisky drinkers looking for a premium alternative to standard blends. Its flavour profile includes smoky peat, sweet malt, citrus zest, dark chocolate, and toasted oak. Starting August, the whisky will be available in premium liquor outlets, modern retail formats, bars, and high-end hotels across Uttarakhand.

Monika Alcobev Limited, a prominent player in India’s wine and spirits distribution space, has officially entered the Bombay Stock Exchange (BSE), becoming the first company in its segment to go public under a full-service, import-to-distribution business model.

Its initial public offering (IPO) saw an oversubscription of 4.1 times, raising Rs 165.63 crore. The strong investor response, especially from institutional backers, indicates a growing interest in India’s evolving premium alcohol sector.

“This milestone is more than just capital raised — it’s a vote of confidence in our governance, our national presence, and our long-term vision,” said Kunal Patel, Managing Director, Monika Alcobev.

The company currently operates across 24 states and is present in over 170 cities. While Monika Alcobev has established a solid base in major metro areas, it is now reporting rapid growth in North India — a region that’s becoming one of its most active and promising markets.

“North India has always played a strategic role in our expansion. Today, it stands out as one of our most exciting frontiers,” added Patel.

Monika Alcobev’s business model includes the import, regulatory handling, distribution, logistics, and brand support for more than 100 international brands. Its portfolio includes over 200 SKUs covering wines, spirits, and liqueurs. This end-to-end structure allows global alcohol brands to scale quickly in India through a single partner.

The company supplies to a wide network of modern retail outlets, hotels, bars, and restaurant chains—serving cities from Mumbai and Delhi to Bangalore and Guwahati.

“We’ve always approached the market with a national mindset,” said Hemang Chandat, Chief Commercial Officer. “Our growing presence across geographies is a reflection of that strategy — and the scale we’ve built is now speaking for itself.”

Monika Alcobev’s public debut positions it to explore stronger partnerships with global brands and expand its operational footprint in India’s rapidly evolving alcohol retail market.

Tilaknagar Industries Limited (TI), listed on BSE (507205) and NSE (TI), has announced that its Board of Directors has cleared a preferential issue of securities—both equity shares and warrants—worth around Rs 2,296 crore. The securities will be issued at a price of Rs 382 per unit, calculated as per Regulation 164 of the SEBI ICDR Regulations.

The company has stated that the funds raised from this issue will primarily be directed toward acquiring the Imperial Blue brand and for general corporate purposes.

This issue will involve a total of 44 investors, a mix of promoters and existing investors. Of these, nine investors will invest through equity shares, bringing in about Rs 549 crore, while the other 35 investors will opt for warrants, contributing roughly Rs 1,747 crore. Based on the terms, Rs 437 crore—25 percent of the warrants’ value—will be paid during allotment, with the remaining Rs 1,310 crore due upon conversion of the warrants into equity shares.

The promoter group will also participate in this fundraising. Amit Dahanukar, Chairman and Managing Director of TI, is subscribing to warrants valued at nearly Rs 306 crore. Other key investors include Axana Estates LLP, SMALLCAP World Fund Inc, TIMF Holdings, funds managed by Abakkus Asset Manager Private Limited, Bandhan Mutual Fund, Arpit Khandelwal, along with several institutional investors and high-net-worth individuals.

This capital raise marks a major financial decision for TI at a time when competition in the Indian-Made Foreign Liquor (IMFL) segment continues to grow. For the hospitality and liquor retail sectors, the proposed acquisition of Imperial Blue could reshape brand positioning and market strategies in the premium segment.

Radico Khaitan Ltd., one of India’s largest homegrown alcoholic beverage companies, has announced the launch of The Spirit of Kashmyr, its new luxury vodka brand. The rollout begins in Uttar Pradesh and will expand to Goa, Maharashtra, and other markets. The introduction of this vodka marks a step forward in the company’s strategy to strengthen its presence in the premium spirits segment.

The brand introduces two variants: Indian Natural Vodka and Indian Saffron Vodka. Both are positioned around ingredients sourced from Kashmir, with saffron from Pampore and Himalayan spring water as the key components.

Abhishek Khaitan, Managing Director, Radico Khaitan Ltd., said, “With the Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan’s premiumisation journey. As India’s largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well positioned to build brands that are elevated, authentic, and globally benchmarked. This launch reflects our confidence and commitment to creating world-class brands that celebrate India’s rich heritage while resonating deeply with the evolving tastes of modern consumers. This vodka is created with an aspiration to transform into a leading global brand. It is a step forward that aligns perfectly with our long-term vision to redefine the Indian alcobev landscape through innovation, excellence, and distinction.”

Amar Sinha, Chief Operating Officer, added, “The Spirit of Kashmyr is a proud tribute to the soul of Bharat, a land where civilisation was born, where knowledge and beauty have thrived for over 5,000 years. Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage. With over 60 percent market share in the vodka segment, we are proud to lead from the front. With this foray into luxury vodka, we are not just expanding our portfolio, we are poised to set new benchmarks in the category. This is our most heartfelt salute to the spirit of a nation that stands tall in its roots and richer in its identity.”

The packaging features design elements inspired by Kashmir’s landscapes, including depictions of snow-capped peaks and saffron flowers.

Pricing:

• Indian Saffron Vodka: Rs 3,000 for 750 ml; Rs 740 for 180 ml

• Indian Natural Vodka: Rs 2,500 for 750 ml; Rs 620 for 180 ml

With this launch, Radico Khaitan becomes the first company to introduce a homegrown luxury vodka brand. The company has also planned a nationwide integrated campaign with digital and on-ground activations to support the rollout.

Kronenbourg 1664 Blanc, a well-known French beer, has officially entered the Karnataka market, with Bengaluru positioned as its primary focus. Recognised for its blue bottle and light citrus notes, the beer is set to expand the super-premium segment across on-trade and retail channels.

The brand’s profile is defined by a lighter body, with alcohol content below 5 percent. It includes flavours that feature a mix of citrus, exotic fruits, coriander, and white peach, supported by a mild hop character. These attributes make it suitable for both casual and occasion-led consumption.

Partha Sarathi Jha, VP Marketing, Carlsberg India, said, "We are thrilled to bring 1664 Blanc to Karnataka, a region that continues to embrace global lifestyle trends and premium experiences. With its French heritage, iconic blue packaging, and unmistakable flavour, 1664 Blanc stands for Good Taste with a Twist. We are confident it will resonate with consumers seeking sophistication, quality, and a touch of flair."

The beer is already available in Maharashtra, Goa, and Chandigarh and will now be seen in premium bars, restaurants, and select retail outlets across Karnataka. With Indian beer consumers showing an interest in international products that combine taste with experience, 1664 Blanc is expected to attract a younger, globally exposed audience. For the hospitality and retail sectors, this launch signals further diversification in the super-premium beer category.

The Kronenbourg brand dates back to 1664 when Jérôme Hatt brewed his first beer in Strasbourg, France. Today, the company continues to produce 1664 Blanc using quality ingredients including Strisselspalt hops, known in the brewing industry as “caviar of hops.” The brand now has a presence in more than 70 countries.

SOM Group of Companies, among India’s fastest-growing players in the alcoholic beverage sector, has entered the mid-premium whisky segment with its latest product—Mahavat Whisky. Priced between Rs 1000 and Rs 1100, Mahavat aims to compete in the regular whisky market and meet consumer expectations with a distinctive blend profile and brand identity.

Positioned to appeal to consumers who value individuality and bold choices, Mahavat takes inspiration from the term "Mahavat," which traditionally refers to a person of discipline and leadership. According to SOM, the product is designed to resonate with those who lead with confidence and take pride in their choices.

The whisky’s blend features fruit-forward notes such as pear, a hint of smoke, candied sweetness, and finishes with woody undertones and subtle cocoa. Developed through a process of aging and blending using selected grain spirits and matured malts, Mahavat seeks to balance classic whisky traits with a contemporary taste profile.

“Mahavat Whisky is more than just a new product - it’s a disruptive move into India’s most competitive alcobev segment. It embodies courage, royalty, and individuality, and we believe it will strike a strong chord with the modern Indian consumer who values both boldness and authenticity. With Mahavat, we’re setting a new benchmark in this segment & it’s one of the most anticipated product launch from our group of companies, and this launch marks one of the most ambitious rollouts in our portfolio to date,” said J.K. Arora, Chairman & Managing Director, SOM Group of Companies.

Mahavat’s first phase of launch is underway in select retail outlets across Bhopal, with a wider rollout planned across Madhya Pradesh in the coming weeks. Once this phase is complete, SOM Group plans to expand availability to Delhi NCR and other key cities across India.

The move into the Rs 1000–1100 price segment marks a strategic shift for SOM Group, which is primarily known for its success in value and mass-market alcoholic beverages. Mahavat signifies the company’s intention to strengthen its presence in the premium alcobev space and cater to evolving consumer preferences.

“A journey of Craftsmanship and Character — The making of Mahavat Whisky is the result of extensive research and refinement — a journey led by expert blenders, flavour chemists, and sensory specialists who sought to capture not just a taste, but a feeling of royalty in every drop. The process began with deep exploration into consumer palates across India — from seasoned whisky connoisseurs to emerging enthusiasts — uncovering preferences for richness, smoothness, and a signature finish that lingers like legacy itself,” said Deepak Arora, CEO, SOM Group of Companies.

According to the company, Mahavat is the result of precise ingredient selection and careful blending — a process informed by consumer research and executed by blending teams focused on delivering consistency and character. While traditional whisky techniques were used, the brand's positioning and sensory profile are designed to appeal to the preferences of a modern audience. Mahavat is SOM Group’s first major product launch in this segment, and one of the most significant rollouts in its portfolio to date.

Bira 91, one of India's fastest-growing premium beer brands, has officially re-entered the Bengaluru market following operational upgrades and supply chain enhancements. The relaunch signals a strategic push by the company to strengthen its position in Karnataka, one of its fastest-growing regional markets.

The brand has resumed supply from its Mysuru-based brewery, which will remain a core production facility for the state. This move supports Bira 91’s goal to deliver fresher beer to Bengaluru customers by brewing closer to the point of consumption. Additionally, the company has appointed a new sales and distribution partner to ensure reliable availability of its products across Bengaluru’s restaurants, pubs, and retail channels.

The re-launch brings Bira 91’s flagship beers back to the city, including:

• Bira 91 White: A Belgian-style wheat beer with a citrus profile, aimed at casual, post-work consumption.
• Blonde Summer Lager: A crisp and light lager designed for extended daytime occasions.
• Bira 91 Boom: A Munich Helles-style lager with malty notes, suited for evening social settings.

At the Bira 91 Taprooms in Koramangala and Kempegowda International Airport, the brand is offering limited-release craft brews and a curated food menu. Weekly beer innovations, combined with live music, aim to drive repeat footfall and strengthen brand engagement.

Nayanabhiram Deekonda, SVP, Sales, Bira 91, commented, “There’s no city that understands beer like Bengaluru, and no better place for Bira 91 to double down. This is where we launched our first Taproom, and the love we've received since has been a clear signal: the demand for fresh, flavorful beers is only growing. For us, Bengaluru isn’t just a market, it’s the heartbeat of our beer journey.”

The relaunch is aligned with Bira 91’s hybrid brewing model, which leverages both owned and contract manufacturing to maintain operational flexibility and ensure supply freshness in key markets like Karnataka. At ten years old, Bira 91 has grown at a 65 percent compound annual growth rate (CAGR), positioning itself as a competitive player against global beer brands in India. Bira 91 products are now available throughout Bengaluru in both on-trade and off-trade outlets.

Leading Indian-Made Foreign Liquor (IMFL) manufacturer Tilaknagar Industries Limited (TI) has signed a definitive agreement to acquire the Imperial Blue (IB) business division from Pernod Ricard India Private Limited. The deal is being executed as a slump sale for a lump sum consideration based on an enterprise value of €412.6 million, equivalent to approximately Rs 4,150 crore at current exchange rates.

The transaction includes a deferred payment of €28 million (around Rs 282 crore), which will be paid four years post-closure, as per the terms outlined in the Business Transfer Agreement.

As part of the deal, TI will take over Imperial Blue’s operations, which reported 22.4 million 9-litre cases sold in the financial year ending March 2025. The brand’s operations span across India and other markets and include two company-owned units and services from several co-manufacturing bottlers across the country.

Imperial Blue is currently the third-largest whisky brand in India by volume, with a brand history exceeding 25 years. For FY25, the business reported revenue of Rs 3,067 crore.

Tilaknagar Industries is already a major player in India’s IMFL market, especially in the brandy segment, the second-largest IMFL category. The company’s flagship product, Mansion House Brandy, ranks among the highest-selling in India and globally.

This deal marks the largest acquisition in the Indian alcoholic beverages sector by an Indian company and accelerates TI’s entry into the whisky category, which remains the largest IMFL segment in the country. Post-acquisition, TI will have a combined volume of 34 million 9-litre cases as of March 2025, expanding its national footprint across both brandy and whisky.

Amit Dahanukar, Chairman and Managing Director, TI, stated, “Having achieved leadership in the brandy segment, it is now time for us to broaden our portfolio and cater to India’s diverse and evolving consumer base. While we continue to grow our business organically, this strategic acquisition allows us to enter the whisky category with one of the country’s most trusted and admired brands.”

Dahanukar also noted that the acquisition will support TI’s plans for premiumisation in the whisky category, with Imperial Blue serving as the cornerstone. “We’re excited to build on Imperial Blue’s strong foundation and take it to new heights,” he added.

The transaction is subject to regulatory clearance from the Competition Commission of India, with completion expected within six months from the signing date. TI plans to fund the deal through a mix of debt and equity. Deutsche Bank and Avendus Capital advised on the financial aspects of the deal, with Avendus Capital also acting as the exclusive financing arranger. Crawford Bayley & Co. and W.S. Kane & Co. provided legal counsel, and Deloitte served as the diligence advisor.

For the year ending March 2025, Tilaknagar Industries reported revenue of Rs 1,405 crore and EBITDA of Rs 226 crore. The acquisition reflects TI’s ongoing strategy to identify and execute growth opportunities that align with its long-term value creation goals for shareholders and stakeholders.

United Breweries Ltd., the maker of Kingfisher beer, reported a 6 percent year-on-year increase in profit after tax (PAT) at Rs 184 crore for the first quarter of FY26, compared to Rs 173.80 crore in the same quarter of the previous fiscal year.

The company attributed the growth to strong overall volumes, higher sales in the premium segment, and double-digit revenue expansion. For the June quarter, total volumes rose 11 percent, while premium volumes jumped 46 percent, reflecting a growing consumer shift toward higher-priced offerings.

Net sales for the quarter climbed 16 percent year-on-year, and earnings before interest and tax (EBIT) rose 10 percent over the same period. However, gross margins came in at 42.5 percent, down 50 basis points from the previous year, indicating some pressure on input costs.

United Breweries stated, “rising disposable income, favourable demographics, and increasing consumer preference for premium offerings” continue to support its long-term outlook. The company reiterated its focus on revenue management and cost initiatives to help improve margins, while investing in brand-building and capacity expansion.

Looking ahead, the company aims to maintain its growth momentum in the beer category and further increase the share of premium products in its portfolio, even as it navigates short-term margin challenges.

On the stock market, United Breweries shares have shown mixed performance. Over the past year, the stock gained 1.10 percent. Year-to-date, it is down 2.60 percent. In the last six months, the stock declined 1.27 percent and fell significantly by 8.73 percent over three months. However, it gained 4.83 percent in the past month.

On Tuesday, shares closed 0.74 percent higher at Rs 2,036.90 on the BSE, ahead of the earnings release.

Smirnoff has launched three new flavours designed specifically for the Indian market—Minty Jamun, Mirchi Mango, and Zesty Lime. The new variants are now available in Haryana, Karnataka, Maharashtra, and Uttar Pradesh, reflecting the brand’s focus on local tastes and evolving consumer preferences.

This expansion comes as social drinking in India shifts from formal settings to more casual environments like house parties, rooftop gatherings, and informal “third spaces.” India’s Gen Z and young millennials are driving this change, blending global trends with distinctly Indian flavour preferences. The rise of cocktail culture at home has further increased demand for spirits that are flavourful, convenient, and visually appealing.

The three flavours have been developed to align with this trend. Minty Jamun offers a nostalgic yet updated profile, Mirchi Mango delivers a sweet-spicy combination inspired by India’s affinity for heat and tropical fruit, and Zesty Lime provides a bright, easy-drinking option ideal for groups and cocktail bases.

“We’re seeing a clear shift in how young Indians approach their favourite spirits — they want global brands to build a stronger local connect that is fresh and premium and yet playful. With Minty Jamun, Mirchi Mango, and Zesty Lime we’re not just offering new flavours, we’re creating moments of discovery that are vibrant, social, and rooted in today’s cultural codes,” said Ruchira Jaitly, CMO, Diageo India (USL).

These flavours can be enjoyed in a variety of ways — from a fiery Mirchi Mango margarita to a Minty Jamun spritz or a simple Zesty Lime soda pitcher — appealing to the growing audience experimenting with mixology at home. The launch is part of Smirnoff’s India-first campaign, “Flavour is a Vibe,” which encourages consumers to engage with taste in a way that emphasizes freedom, social connection, and experimentation.

As Indian consumers continue to embrace bolder choices and at-home cocktails, Smirnoff’s new portfolio aims to cater to this demand while staying true to its global brand identity.

In a significant regulatory update impacting India's hospitality and alcoholic beverage sectors, the Central Board of Indirect Taxes and Customs (CBIC) has extended the validity of the no-objection certificate (NOC) for imported alcoholic beverages with over 10 percent alcohol content. This applies to products bottled at origin or imported in bulk.

The change follows a directive issued on June 13 by the Food Safety and Standards Authority of India (FSSAI), which clarified that alcoholic consignments without an expiry date will now be granted a 365-day NOC validity under the Food Safety and Standards (Import) Regulations, 2017.

As per the updated guidelines, if consignments remain in customs-controlled areas beyond the 365-day period, they can still be revalidated. This revalidation will require a visual inspection and payment of the applicable inspection fee. The provision provides added flexibility for importers and warehouse operators dealing with alcoholic beverages, especially premium and aged variants that are often imported without specified shelf lives.

The CBIC has issued instructions to customs authorities to ensure officers are aware of the changes and to facilitate smooth implementation across all ports of entry. Stakeholders have also been encouraged to share any operational challenges related to the revised framework directly with the CBIC for timely resolution.

The extension is expected to streamline the import, clearance, and warehousing of alcoholic beverages in India, which is a key concern for hospitality businesses, including hotels, restaurants, and liquor distributors managing international inventories.

Scarlett House, located in Mumbai’s Bandra, has introduced a new Signature Cocktail Programme aimed at redefining the guest experience through a blend of emotion, memory, and storytelling. This curated menu, themed “Art is Emotion,” presents a collection of cocktails where each drink is designed to evoke a specific feeling or sensory connection.

The menu includes drinks such as Nostalgia, made with Jameson Whiskey, balsamic, and Parle G biscuit, offering a familiar yet unexpected profile. Another offering, Inspiration, draws from the abstract expressionism of Jackson Pollock and is crafted with Pistola Joven, marjoram, and citrus, with cacao butter and bread used to recreate Pollock’s signature visual style on ice.

Other entries include Passion, which integrates ingredients like artichokes and shiitake mushrooms to build its Mediterranean profile, and Idyllic, served using a porthole infuser for a visual and aromatic presentation.

Two drinks stand out for their interactive formats:

• Wishful Thinking, where a mystery cocktail is served based on a word the guest identifies in a visual puzzle.
• Transcendence, where guests are blindfolded and guided through a scent-led experience designed to stimulate memory and imagination.

Fay Barreto, speaking on the launch said, “At Scarlett House, our aim is not just to serve drinks, but to serve moments. With this Signature Cocktail Programme, we wanted to challenge the very idea of what a cocktail can be. Each drink was imagined not just as a blend of various ingredients, but as a carefully composed emotional narrative—something that speaks to the senses while telling a deeper story.”

Scarlett House’s programme is positioned as a blend of conscious mixology and creative storytelling, targeting patrons who seek more than just a drink—those looking for a lasting impression through sensory design and thematic innovation.

With this launch, Scarlett House adds a distinctive offering to Mumbai’s evolving cocktail scene, encouraging patrons to engage more deeply with the drinking experience through interactive, narrative-driven elements.

The hospitality sector in India, particularly wine tourism, is set to benefit from enhanced infrastructure linking major urban centres to emerging leisure destinations. Sula Vineyards, regarded as the country’s most visited winery, is expected to see an increase in visitor traffic following the extension of the Samruddhi Mahamarg expressway.

With the newly operational 6-lane highway connecting Thane to Nashik, travel time from Mumbai has been significantly reduced. Commuters can now expect to reach Nashik in approximately 2 to 2.5 hours. The Thane–Igatpuri (Amane) stretch, which covers the initial 75 km, can be completed in about 40 to 50 minutes. Travellers from South Mumbai benefit further from reduced travel time—around 45 minutes less—thanks to the combined use of the Coastal Road and the Samruddhi Expressway.

Rajeev Samant, CEO of Sula Vineyards said, “The Samruddhi Mahamarg marks a significant step forward for wine tourism in India. As the country’s most visited vineyard, enhanced connectivity plays a crucial role in making Sula even more accessible to wine lovers from Mumbai and beyond. This new expressway makes the journey faster, smoother, and more enjoyable. We’re thankful to the government for enabling infrastructure that supports both tourism and the local economy.”

The improved accessibility has made visiting key hospitality offerings such as The Source at Sula and Beyond by Sula far more practical for day trips and weekend breaks. Positioned just a few hours' drive from Mumbai, these destinations now stand to benefit from higher footfall, particularly among urban consumers seeking short nature getaways with a focus on wine and local experiences.

The streamlined route is expected to not only promote tourism at Sula but also contribute to the surrounding hospitality ecosystem, offering growth opportunities to local businesses and services in the Nashik region. As weekend tourism continues to grow, this improved connectivity reinforces the potential of India’s wine tourism sector as a viable and expanding segment within the broader hospitality landscape.

ABD Maestro Pvt Ltd (ABDM), the luxury and super-premium spirits arm of Allied Blenders and Distillers Limited (ABD), has introduced Russian Standard Vodka to the Indian market. The launch includes three variants—Platinum positioned as a luxury vodka, and Gold and Original classified under the super-premium segment.

Russian Standard, recognized as the top-selling premium vodka in Russia and available in over 85 countries, is known for its production process that uses winter wheat from the Russian Steppes and glacial water from Lake Ladoga. With this launch, Indian consumers will now have access to an international vodka brand known for its distinctive quality and authenticity.

India’s vodka market was estimated at 14 million cases in 2024, with the segment growing at a rate in the high teens annually. The introduction of Russian Standard Vodka marks the first vodka entry into the ABD Maestro portfolio, through a strategic collaboration with Roust Corporation—one of the leading global vodka producers. This move is aimed at strengthening ABDM’s presence in the growing premium spirits segment in India.

Bikram Basu, Managing Director, ABD Maestro Pvt Ltd said, “At ABD Maestro, we are curating a portfolio that reflects the evolving aspirations of the Indian consumer, which is global, rooted in quality, and high on character. Russian Standard Vodka in Indian markets shows our intent to lead in the premium and luxury spirits. We have seen a gap between rising demand for authentic, high-quality vodka and the limited presence of global leaders. Russian Standard is a brand with a fabulous story of quality and precision.”

The vodka will initially be available in major Indian markets, distributed across premium retail stores, hotels, bars, and lounges. Pricing in Maharashtra is set at Rs 2,400 for Russian Standard Original (750 ML), Rs 2,650 for Russian Standard Gold (700 ML), and Rs 5,300 for Russian Standard Platinum (700 ML). The brand will be backed by ABD’s existing distribution network, targeting both retail and on-trade segments.

Shares of major Indian alcoholic beverage companies declined sharply following reports that the Maharashtra government has approved an increase in excise duty on liquor. The announcement led to immediate market reactions, with United Spirits and Allied Blenders and Distillers witnessing the most significant dips in share value.

At market open on Wednesday, shares of Allied Blenders and Distillers dropped as much as 6.2 percent, while United Spirits fell 6.19 percent. Other companies also faced declines—Radico Khaitan fell 3.04 percent, United Breweries dipped 1.55 percent, and Tilaknagar Industries slipped 1.92 percent. By 10:00 AM, Allied Blenders was trading 2.55 percent lower, and United Spirits was down 6 percent, in contrast to a 0.13 percent gain in the Nifty50 benchmark.

According to a report, the Maharashtra government has increased the excise duty on Indian Made Foreign Liquor (IMFL), country liquor, and imported alcohol. The tax on IMFL has been raised by 50 percent—from three times the manufacturing cost to 4.5 times. For country liquor, duty has increased from Rs 180 to Rs 205 per proof litre. These changes are part of the state’s plan to expand its tax revenue base.

Maharashtra, which includes the financial hub of Mumbai, accounts for around 10 percent of India’s IMFL consumption and contributes an estimated 20 percent to United Spirits' total sales volumes.

As part of the changes, the state has also introduced a new category—Maharashtra Made Liquor (MML). This segment is aimed at bridging the price gap between IMFL and country liquor. MML will be made from grain-based alcohol and restricted to products manufactured and registered within the state. Although it will follow the tax structure of country liquor, it will only be available through FL-2 and FL-3 licensed outlets. This move could potentially generate up to Rs 3,000 crore in additional annual revenue.

Despite the regulatory developments, some alcohol companies posted strong Q4 results. Radico Khaitan reported a consolidated net profit of Rs 92 crore for the quarter ended March 31, marking a 71 percent year-on-year rise, led by increased demand for its premium products. Premium brands accounted for 63 percent of Radico’s total revenue, with a 22 percent growth in sales.

United Breweries posted a 19.87 percent increase in consolidated net profit to Rs 97.76 crore in the January–March quarter. Allied Blenders and Distillers reported a 20 percent year-on-year increase in consolidated net revenue to Rs 920.6 crore, driven by 20.8 percent volume growth to 8.5 million cases in Q4 FY25.

Piccadily Agro Industries Limited, the company behind the Indri single malt and Camikara rum, has introduced a new product in its premium liquor portfolio—Cashmir, a small-batch vodka. With this move, the company extends its presence in the ultra-premium spirits segment, diversifying beyond whisky and rum into the vodka category.

Cashmir is produced using heritage Indian winter wheat, which is organic, non-GMO, and non-hybrid. The vodka is distilled seven times to achieve a refined texture and is blended with glacial water sourced from the Kashmir Valley. According to the company, the water used is naturally rich in minerals and contributes to the product's overall profile of purity.

The production of Cashmir is aligned with Piccadily's broader approach to sustainability, featuring ingredients and processes designed to have a minimal environmental footprint. The vodka is being launched in limited quantities and is targeted at discerning consumers in both domestic and select international markets. The alcohol by volume (ABV) is 42.8 percent.

Surrinder Kumar, Master Blender at Piccadily Agro Industries Limited said, “Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir—a place that holds deep personal meaning for me. As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul. With Cashmir, we’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage.”

Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited stated, “With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This is a natural evolution in our journey to place Indian spirits firmly on the global map—defined by quality, authenticity, and innovation. Cashmir embodies the very essence of Indian luxury: rich, refined, and rooted in tradition.”

With the introduction of Cashmir, Piccadily Agro continues to enhance its position within India’s growing premium alcoholic beverages market, catering to evolving consumer preferences for high-end, small-batch spirits.

<p>
   Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, has reported its audited financial results for the fiscal year 2025, posting record figures across key financial indicators. <em><strong>The company continues to consolidate its position in the Indian spirits industry through a focus on premiumization, backward integration, and operational efficiency.</strong></em>
</p>
<p>
   <strong><u>Financial Performance:</u></strong> FY25 and Q4 Highlights<br>
   For FY25, ABD reported an income from operations of Rs 3,541 crore, marking a 6.2 percent increase over the previous year’s Rs 3,334 crore. <em><strong>EBITDA reached Rs 451 crore, an 81.7 percent jump from Rs 248 crore in FY24, while PAT rose significantly to Rs 195 crore compared to Rs 2 crore a year earlier.</strong></em>
</p>
<p>
   In Q4FY25, ABD registered its third consecutive profitable quarter following its IPO in July 2024. Quarterly revenue stood at Rs 935 crore, up 21.4 percent year-on-year. <em><strong>The company posted its highest-ever quarterly EBITDA at Rs 150 crore, a 141.5 percent rise from Rs 62 crore in Q4FY24. PAT for the quarter came in at Rs 79 crore, compared to a net loss of Rs 2 crore in the same period last year.</strong></em>
</p>
<blockquote>
   <p>
       Alok Gupta, Managing Director of ABD said, “<em><strong>We are pleased to report third consecutive quarter of robust performance following our IPO... validating both our strategic direction and its effective execution.</strong></em>”
   </p>
</blockquote>
<p>
   <em><strong>The company’s Board of Directors has proposed a final dividend of Rs 3.6 per equity share (180 percent) for FY25, subject to shareholder approval.</strong></em>
</p>
<p>
   ABD reported significant growth in its premium product segments during Q4FY25, delivering 8.5 million cases—up 20.8 percent from 7.1 million in Q4FY24. <em><strong>The Prestige and Above (P&amp;A) segment now accounts for 42.4 percent of total volume, up from 38.6 percent a year ago. In value terms, P&amp;A contributed 51.6 percent of the business.</strong></em>
</p>
<p>
   <em><strong>ICONiQ White, recognized as the world’s fastest-growing spirits brand in 2023, crossed 5.7 million cases in FY25—a 151 percent increase over FY24.</strong></em> The brand is now available in 24 states and union territories.
</p>
<p>
   In April 2025, ABD launched ABD Maestro Pvt Ltd, a venture in partnership with actor Ranveer Singh, focused on super-premium and luxury spirits. The company also continued to expand its high-end portfolio:
</p>
<ul>
   <li>
       Arthaus Blended Malt Scotch Whisky, launched in late 2024, has expanded beyond Maharashtra to six other states.
   </li>
   <li>
       Zoya Gin, which introduced two new flavors in January 2025, is now present in eight states and UTs.
   </li>
   <li>
       Woodburns Indian Whisky acquisition was completed in January 2025 and is currently available in seven markets.
   </li>
</ul>
<p>
   ABD’s backward integration plans remain on schedule. Its recently acquired ENA distillery in Maharashtra is operating at full capacity. <em><strong>Construction on new PET bottling and malt facilities in Telangana is underway, with completion targeted for Q3FY26 and Q4FY26 respectively.</strong></em>
</p>
<p>
   In Q4FY25, EBITDA rose 25.1 percent over the previous quarter and 141.5 percent year-on-year. EBITDA margin improved to 16.1 percent, compared to 12.3 percent in Q3FY25 and 8.1 percent in Q4FY24. Cost control and a focus on high-margin state-brand mixes were key contributors to this performance.
</p>
<p>
   <em><strong>ABD has partnered with CRISIL Ltd to strengthen its governance framework through a Governance and Value Creation (GVC) assessment aimed at aligning with global best practices.</strong></em>
</p>
<p>
   The company also sees growth potential from the India-UK Free Trade Agreement, which could reduce import duties on bulk scotch. This is expected to enhance margins and support the growth of ABD’s super-premium and luxury portfolio.
</p>
<p>
   In FY25, ABD expanded its exports footprint to 23 countries from 14 in FY24. <em><strong>ICONiQ White is now available in five international markets, while Zoya Gin is set to launch in the UAE in Q1FY26. ABD has also secured approvals to export to Canada and the EU.</strong></em>
</p>
<p>
   ABD received five awards at the INDSPIRIT Awards 2025, including Company of the Year. Arthaus Blended Malt Scotch Whisky won three awards, while Zoya Special Batch Watermelon Gin was named Best Flavoured Gin.
</p>
<p>
   At the 2025 Icons of Spirits Awards, ABD was highly commended as 'Distiller of the Year' and Arthaus was named 'Winner - Editors Pick India.'
</p>

Indian whisky brand SOORAHI, developed by Uppal Brewers and Distillers Pvt. Ltd. (UBD), has announced the onboarding of Ankur Chawla as its Brand Evangelist. This move aligns with the company's strategy to strengthen its presence in the food and beverage industry and increase engagement with consumers through hospitality-led initiatives.

Chawla, a known name in the Indian F&B sector, brings years of experience from the hotel and beverage industry. His association with SOORAHI is expected to support brand-building efforts, particularly through industry training and curated experiences. “We are excited to have Ankur Chawla join us as Brand Evangelist. Ankur’s journey of self-exploration embracing new cultures and experiences makes him a natural fit for SOORAHI,” said Ankur Sachdeva, CEO of UBD.

As part of the collaboration, Chawla will conduct skill development and tasting sessions tailored for bartenders, service staff, and hospitality professionals. These sessions will begin in Delhi and are intended to strengthen SOORAHI’s engagement with frontline staff in key hospitality outlets, creating a link between its retail availability and consumer experience.

Additionally, Chawla will design SOORAHI Signature Serves and Cocktails that take inspiration from various Indian climate zones. His role includes participation in curated tasting sessions and brand events aimed at reinforcing the company’s focus on cultural storytelling.

Ankur Chawla said, “This partnership is a reflection of my own passion for travel and the joy of connecting with people from diverse backgrounds. With SOORAHI, we’re not just sharing another new whisky to the connoisseur; we’re in quest to create experiences that celebrate the beauty of exploration and culture.”

Kanhav Uppal, Co-Owner, UBD added, “Ankur’s experience of working with top hotel brands adds to his expertise in curating experiences that resonate with people, which will play a key role in bringing our vision to life, connecting with both the F&B community and whisky lovers across the region.”

SOORAHI, which derives its name from the words Soo (good) and Raahi (traveller), positions itself around the theme of exploration and shared experiences. The collaboration aims to further embed this ethos into consumer touchpoints through its outreach in both retail and hospitality formats.

Radico Khaitan Ltd known for brands such as Rampur single malt and Jaisalmer gin, is intensifying its focus on the luxury spirits segment in the current fiscal year, building on strong volume growth across both premium and mass-market offerings.

According to Managing Director Abhishek Khaitan, the company plans to introduce two luxury products in FY26—across brown and white spirits—aimed at both domestic and international markets. This follows the March launch of its luxury liqueur, Ankahi.

“We will enter the super-premium whisky segment within the first half of the year in these high-growth categories, which will continue our premiumisation journey. Our craft luxury gin, Jaisalmer, now has 50 percent of the market share in its category and Rampur single malt, similarly, is also doing very well," said Khaitan. 

In FY25, Radico Khaitan sold 31.36 million cases of Indian-made foreign liquor (IMFL), marking a 9.2 percent increase over the 28.7 million cases sold in FY24, as per its stock exchange filing.

The company’s luxury portfolio—priced from Rs 4,000 to Rs 5 lakh per bottle—contributed Rs 340 crore in revenue for FY25. The target for FY26 is a 30 percent growth in this segment to reach Rs 500 crore.

“The luxury is a segment where a lot of Indian companies aspired to be. In 2016, we first launched our single malt range and we're seeing the returns of that now, about 7-8 years later,” said Khaitan. 

Radico Khaitan also rolled out 8PM Premium Black, a grain-blended Indian whisky, as part of its broader premiumisation strategy. Two additional luxury brands, currently in the pipeline, have been under development for two years.

In FY25, the company’s consolidated revenue rose 10.4 percent to Rs 17,098.5 crore, compared to Rs 15,483.9 crore in FY24. Net profit increased 31.86 percent year-on-year to Rs 345.61 crore.

The company's higher-priced “prestige and above” brands contributed 13 million cases, representing a 15.5 percent rise, and accounted for nearly 70 percent of the company’s total liquor sales value. During the January–March quarter, Radico Khaitan posted its highest-ever quarterly volume at 9.15 million cases, up almost 28 percent year-on-year.

Khaitan stated that this trend is expected to continue. “In the last five years, we have surpassed the industry and have grown higher than it. We feel the trend will continue and we will grow our ‘prestige and above’ segment by 15 percent or more in FY26. Volumes in the regular range have come back, and this will grow 12-14 percent as well, as cost pressures on grains, etc., are easing. Our luxury business will lead the charge at 30 percent," he said.

Industry-wide, the alco-bev sector grew 8–10 percent in FY25, supported by steady demand and consumer shift toward premium offerings, according to Icra Ltd. Operational margins remained stable at 12–13 percent, helped by lower packaging costs, despite cost pressures from grain prices.

India’s alcoholic beverage sector has witnessed substantial transformation over the past two decades, and at the forefront of this change is Sonal C Holland, the country’s first and only Master of Wine. Her presence has helped shape India’s wine and spirits landscape into a recognised industry with growing international relevance.

Unlike most in the global wine fraternity, Holland did not enter the sector with inherited expertise or cultural familiarity with wine. Her professional beginnings were in the corporate sector, where she worked as the National Head of Sales for a NASDAQ-listed Fortune 500 company. Despite career success and financial stability, she chose to exit the corporate world in search of a more meaningful pursuit. That decision led her to an emerging market segment—India’s underdeveloped wine industry.

At age 33, Holland began navigating the complexities of this new field. With minimal industry infrastructure and mentorship within the country, she pursued formal qualifications abroad. She relocated to London to study at the Wine and Spirit Education Trust (WSET), completing the Diploma in Wines and Spirits. Her pursuit of the globally recognised Master of Wine title spanned six years, during which she balanced professional ambitions with personal responsibilities, including extended time away from her young daughter.

In 2016, Holland earned the title of Master of Wine, becoming the first Indian to achieve the distinction. Fewer than 500 individuals globally hold this qualification. Her success marked a significant moment for India’s alcobev industry and created a new benchmark for aspiring professionals.

Holland’s influence spans across wine, beer, sake, and spirits. She holds advanced certifications in each of these categories and remains active as a consultant, educator, and industry spokesperson. Her contributions have been formally recognised with accolades such as the Outstanding Alumni Award by WSET in partnership with JancisRobinson.com (2024) and the Gérard Basset Prize – Ambassador of the Year (2024).

Beyond her personal milestones, Holland has worked to institutionalise wine and spirits education in India. She established the Sonal Holland Academy, which offers training and certification in alcoholic beverage education. Through Sohowines Consulting, she supports global wine brands in entering and scaling operations within India. She is also the founder of the India Wines and Spirits Awards, a professional blind-tasting competition aimed at setting standards and benchmarks within the sector.

In addition to her offline work, Holland is a significant voice in the alcobev space on digital platforms. With over a million followers on Instagram, she ranks among the most followed alcohol experts in India. She frequently represents the country in global wine forums, advocating for Indian professionals, products, and consumers to be included in the international conversation.

Her commitment to education and moderation continues to shape Indian consumer behaviour. Holland remains a key figure in India’s hospitality and alcobev industries, focusing on elevating local standards to meet global expectations.

Radiant Manufacturers, a long-standing alco-beverage company based in Northeast India, has introduced Infamous Whisky—a new product that challenges traditional norms of whisky blending and maturation. This launch marks a significant shift in the company’s strategy to position Indian whisky as a serious contender on the global stage.

Infamous is developed through an atypical process that brings together rare malt and grain Scotch from the Scottish Highlands and pairs it with Indian single malts and spirits. The whisky undergoes further maturation in ex-bourbon casks from Jack Daniel’s, Tennessee, and Oloroso sherry casks from Europe. This dual-cask maturation technique results in a distinctive taste profile shaped by diverse origins and processes.

The whisky blend consists of three main components:

• Two 3-year-old and one 5-year-old Scotch malts from Angus Dundee, Scotland
• A 7-year-old copper-pot-distilled Indian single malt from Jammu, produced by Dewan’s
• A 7-year-old continuous column-distilled corn spirit from Assam, created by Radiant Manufacturers

This combination makes Infamous the first whisky globally to further mature Scotch malt blends in both American and European barrels alongside Indian spirits.

Vicky Chand, Director at Radiant Manufacturers stated, “We are just exploring the vast landscape of whiskies through various spirits, origin, casks, and blends. Infamous is going to be a three-part series with Rebel, followed by Renegade, and last Rogue.”

The branding of Infamous reflects the identity of Northeast India, often referred to as the ‘Wild Wild East.’ The design incorporates a rugged aesthetic that aligns with the regional spirit and cultural elements, while also targeting a global audience.

Infamous represents a strategic milestone for Radiant, aligning with its broader goal to create globally relevant spirits using Indian craftsmanship. The company intends to expand the Infamous range with innovative blends, new mashes, and cross-border collaborations that challenge conventional whisky production practices.
 

Himmaleh Spirits, the craft distillery known for Kumaon and I and Bandarful, has introduced Neoli Himalayan Rum, positioning it as the world’s first white pure single Himalayan Agricole-style rum. Distilled in small batches in the Kumaon region, the new product represents the company’s move into terroir-specific rum production in India.

Unlike traditional rums made from molasses or jaggery, Neoli is created entirely from fresh sugarcane juice and distilled in a Double Retort Pot Still—a first in India. The spirit undergoes spontaneous fermentation and is bottled at 49 percent ABV, designed for both sipping and cocktail use.

“Neoli embodies our commitment to purity, sustainability, and craftsmanship. Every bottle carries the story of Kumaon, from the sugarcane farmers who nurture the fields to the distillers who bring their expertise to every batch. We’re thrilled to finally share this incredible product with the world,” said Samarth Prasad, Co-Founder of Himmaleh Spirits.

The product emphasizes a “farm-to-bottle” approach and leans on the natural characteristics of the Kumaon region, known for its high-altitude climate, mineral-rich soil, and clean water. These conditions contribute to the sugarcane’s quality and are intended to influence the rum’s final profile—marked by vanilla notes and a clean sugarcane finish.

Inspired by the Nyoli bird, or Great Indian Barbet, Neoli aims to reflect the rhythm and purity of its Himalayan origin. The founders position the rum not just as a product, but as a representation of the region’s environment and its people.

Ansh Khanna, Co-Founder of Himmaleh Spirits said, “India’s rum industry is at an inflection point, with consumers seeking quality, authenticity, and provenance in their spirits. Neoli is not just another rum—it’s an elevation of the category. By embracing the Agricole tradition and harnessing Kumaon’s natural bounty, we are introducing a spirit that is pure, distinctive, and crafted to redefine the rum experience in India and beyond.”

Sustainability plays a central role in Neoli’s development. Himmaleh Spirits works directly with local farmers and artisans, promoting ethical sourcing and traceability across the supply chain. This includes sustainable agriculture practices and responsible production processes. Neoli Himalayan Rum is currently available in select markets across India, with the company planning international distribution in the near future.
 

Uppal Brewers and Distillers Pvt Ltd has extended the footprint of its premium Indian whisky, SOORAHI, into Punjab, following its earlier launch in Delhi this year. The brand has now entered five major cities—Ludhiana, Mohali, Patiala, Jalandhar, and Amritsar—as part of its broader strategy to establish a pan-India presence.

Punjab’s evolving consumer base and mature alcohol market made it a critical choice for SOORAHI’s next phase of expansion. The region's growing appetite for premium alcoholic beverages aligns with UBD's product positioning and long-term plans.

“As someone with deep roots in this land, bringing SOORAHI to Punjab is both a personal and professional milestone. The cities we’re entering are rich with tradition, known for their discerning taste and appreciation for fine spirits. With SOORAHI, we’ve crafted a whisky that blends heritage with innovation, and this expansion is a reflection of our commitment to creating a premium experience that aligns with the evolving preferences of the Indian consumer. We’re confident SOORAHI will strike a chord with the Punjabi palate, and we’re truly excited for this journey ahead,” said Kanhav Uppal, Co-owner of Uppal Brewers and Distillers Pvt Ltd.

The expansion into Punjab is the second major market entry for the brand and signals UBD’s intent to scale distribution across North India. SOORAHI’s launch strategy is built on tapping into culturally rich and consumption-driven markets.

“The launch of SOORAHI in Punjab marks a key milestone in our mission to bring premium products to every corner of India. Punjab's dynamic market and informed consumers make it the perfect place to launch after Delhi within the Indian geography. We see this as another step in our expansion journey across North India—and we’re ready to deliver at scale, with the same passion and purpose that truly defines SOORAHI,” said Ankur Sachdeva, CEO and Co-Founder of UBD.

SOORAHI’s brand identity—rooted in Hindi words meaning “good” and “traveller”—is designed to reflect themes of exploration and direction. Its visual markers, including a compass and North Star, further reinforce this positioning. The whisky, developed by master blender Prabhat Barik, features a blend with oak, toffee caramel, dried fruits, and a hint of smoke, targeting consumers seeking a nuanced premium offering.

UBD’s launch in Punjab is expected to support its scaling ambitions and strengthen its standing in India’s competitive alcoholic beverages market. With expansion now underway in both Delhi and Punjab, the company is building momentum for broader national visibility in the premium whisky segment.

Piccadily Agro Industries Limited has introduced the Indri Experience Centre, a facility designed to offer visitors an in-depth look at the whisky-making process. Located in Indri, Haryana, the centre provides guided distillery tours, exclusive tastings, and insights into the production of Indri single malt whisky.

The facility features an interactive layout that allows visitors to explore whisky-making techniques, from copper pot still distillation to cask selection and maturation. In addition to whisky-focused experiences, the centre includes a Putting and Chipping Golf Greens area, offering a recreational element for guests.

Shalini Sharma, Head of Marketing at Piccadily Agro Industries Limited said, “Our vision for the Indri Experience Centre was to create an experience that is both immersive and enlightening. Every element of this space has been designed to reflect the passion, precision, and heritage that go into crafting each bottle of Indri single malt. This centre is not just about showcasing our single malt whiskies—it’s about inviting consumers to be part of our story.”

The architecture of the centre draws inspiration from Northern India’s havelis, integrating sustainable design elements. “The Indri Experience Centre blends India’s rich cultural heritage with sustainable design, drawing inspiration from the havelis of Northern India. Centered around a grand courtyard, its compact form features a 20-foot-high Porte-cochère leading to a bar, tasting room, merchandise shop, museum room, offices, and a laboratory,” said Anshuman Khanna, Chief Architect. The structure incorporates reclaimed 19th-century Nanakshahi bricks, double-glazed windows, and solar-reflective tiles to enhance energy efficiency.

Priyanka Singh, Founder and Studio Head at Chalk Studio added, “Exposed brick, blackened steel, and raw concrete reflect the artisanal process of whisky-making, while warm wood, leather seating, and brass accents pay homage to its rich heritage. The centrepiece is a moody whisky lounge, accompanied by an interactive exhibit space and a cigar-inspired relaxation area, all designed to provide an immersive and luxurious journey into the world of Indri single malt whiskies.”

Indri emphasizes transparency in its whisky production, ensuring high-quality ingredients and adherence to traditional distillation techniques. Visitors can observe the whisky-making process firsthand, gaining insight into the craftsmanship behind each bottle.

The Indri Experience Centre aligns with Piccadily Agro Industries' efforts to position India’s whisky industry on a global platform. By combining education, interactive experiences, and traditional production methods, the facility aims to engage both whisky enthusiasts and new consumers, reinforcing Indri’s presence in the single malt segment.

Ochre Spirits launches Saffron Vodka in Goa. The launch of this vodka comes after Ochre Nutty Berry Rum and Peach & Cherry Vodka, which have gained a devoted following due to their artisanal craftsmanship and drinkability. Ochre's goal of reinventing flavorful spirits that don't need sweet mixers and provide a high-end, yet approachable experience is carried out with Saffron Vodka.

Ochre Spirits was established in 2023 with the goal of transforming the conventional spirits' market. It provides a variety of distinctive, flavorful, and painstakingly made artisanal spirits that enhance customers' drinking experiences. Ochre Spirits keeps pushing the limits of what is feasible in the beverage industry, with the audacious objective of becoming an INR 100 Crore brand within the next four years.

By 2032, the Asia-Pacific Flavored Vodka Market is anticipated to have the highest compound annual growth rate (CAGR) because to strong demand in key economies like China, Japan, and India. 60% of the world's millennials live in Asia, and the region's growing cocktail culture is driving up demand for vodka among consumers across a range of regions.

Premium, small-batch craft spirits that highlight natural ingredients, traditional distillation methods, and sustainable practices are currently in the limelight due to shifting consumer preferences. The resurgence of flavored vodka is among the most intriguing emerging trends. Following the trend and gaining popularity among spirits connoisseurs with its strong and tasty craft products, Ochre Spirits is pleased to announce the arrival of its premium variety, Ochre Saffron Vodka, in Goa. This premium vodka, which costs ₹1,450 for 750ml, is blended with the best Kashmiri saffron and a zesty citrus touch, making for a smooth, warm, and vibrantly delightful drink.

"Nutty Berry Rum and Peach & Cherry Vodka proved that consumers want innovative, smooth, and well-balanced spirits. With Saffron Vodka, we’re taking luxury to the next level—infusing the world’s finest Kashmiri saffron with a bright citrus lift to create a vodka that is both indulgent and refreshing. The launch of Ochre Saffron Vodka marks the brand’s continued momentum in the premium spirits space and soon in May 2025, Ochre Spirits are going to unveil the new variant which is a bold and tropical infusion of raw mango, crafted to deliver a smooth yet tangy drinking experience, perfect for Indian palates, Ochre Mango Citron Rum," said John Royerr, Founder of Ochre Spirits. 

India's hospitality and retail sectors are set to witness the launch of AMARA, an artisanal pink vodka from Spaceman Spirits Lab Pvt Ltd, the company behind SAMSARA gin. Positioned in the super-premium category, AMARA is crafted from Bangalore Blue Grapes and rice grains from India’s Deccan Plateau and refined through a five-fold distillation process. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, giving it a fruit-forward profile and a signature pink hue.

AMARA will compete with global vodka brands known for their smoothness and quality. Spaceman Spirits Lab aims to establish AMARA as a 100,000-case global brand within the next three to five years. Distribution will be facilitated through Tilaknagar Industries (TI), a leading Indian Made Foreign Liquor (IMFL) manufacturer, which will leverage its network to expand AMARA’s presence across India and select international markets through a royalty agreement.

The company’s entry into the vodka segment is backed by market trends. According to IWSR Drinks Market Analysis, India’s vodka consumption grew by 16.5 percent in 2023, with the super-premium category expanding at an annual rate of 19.6 percent from 2022 to 2023. While value vodka accounts for 94 percent of the market, demand for premium and ultra-premium options is increasing.

"India is experiencing a post-COVID drinking renaissance. Consumers are seeking elevated experiences, occasion-driven consumption, unique flavors, and ultra-premium-quality spirits. With AMARA, we’re bringing craftsmanship and innovation into a category that is ripe for disruption," said Aditya Aggarwal, Founder and MD of Spaceman Spirits Lab.

Priced between Rs 2,500 and Rs 4,500 for a 750 ml decanter, AMARA will be introduced in a phased rollout across premium retail stores, high-end bars, and luxury hotels in Goa, Maharashtra, Karnataka, Haryana, Delhi, and Rajasthan. International expansion into Global Travel Retail, UAE, UK, and Singapore is planned for the second half of FY26.

"With AMARA, we’re not just launching a vodka; we’re creating a movement. We want to redefine how vodka is perceived, served, and savored in India. Whether in a luxurious martini, a high-energy cocktail, or a celebratory shot, AMARA brings a new level of elegance to India’s vodka market," said Riddhi Aggarwal, Co-Founder of Spaceman Spirits Lab.

As India’s premium spirits market grows, AMARA’s launch reflects the increasing demand for high-quality vodka in both the domestic and international hospitality sectors.

Radico Khaitan, one of India's largest manufacturers of IMFL, is introducing Ankahi Zaffran Spiced Liqueur, the first in its Ankahi Liqueur series. The product will debut at ProWein 2025 in Düsseldorf, Germany, from March 16 to 18. The company is focusing on expanding its global footprint in the premium spirits market, with shipments beginning in April 2025 across key markets, including the USA, Europe, Asia Pacific, and the Middle East.

The liqueur will be available in 1L bottles for Global Travel Retail and 700ml bottles for the global market. Radico Khaitan aims to strengthen its international presence through strategic distribution in duty-free shops and liquor retailers worldwide.

Abhishek Khaitan, MD of Radico Khaitan said, "Our vision is to take India to the world, showcasing its hidden and forgotten gems to a global audience. Ankahi Zaffran Spiced Liqueur embodies this mission, blending India's rich heritage with the art of liqueur-making. Looking ahead, we plan to introduce two more luxury brands in the first half of fiscal 2026, continuing our journey of innovation.”

Sanjeev Banga, President of International Business at Radico Khaitan added, "At Radico Khaitan, we have always been at the forefront of innovation, redefining the global spirits landscape with products that embody India’s rich heritage and craftsmanship."

The liqueur is crafted with saffron from Kashmir, blended with 21 handpicked herbs, including clove, cardamom, cinnamon, star anise, and coriander. These ingredients contribute to its unique spiced herbal flavor. The company has positioned the product as an authentic representation of India's botanical and distilling heritage.

The bottle design reflects the theme of discovery, inspired by India's untold stories and deep-rooted traditions in herbal distillation.

Tasting Notes

• Nose: Floral saffron aroma with hints of cinnamon, cardamom, and herbal notes.
• Palate: A balance of bold saffron, warm spices, and subtle herbal complexity.
• Finish: Smooth, with lingering saffron and spice, evolving with each sip.

Radico Khaitan has been a key player in India's spirits industry since 1943. The company operates multiple distilleries and 43 bottling units, supplying brands such as Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Magic Moments Vodka, and Morpheus Brandy. It is also a significant supplier to the Canteen Stores Department (CSD) and exports to over 100 countries.

With the launch of Ankahi Zaffran Spiced Liqueur, Radico Khaitan is reinforcing its commitment to global expansion and product innovation, tapping into the growing market for premium Indian spirits worldwide.

BeeYoung, India’s first crafted strong beer, has introduced BeeYoung Beyond, a "Crafted International Style Pilsner" that blends international brewing techniques with regional ingredients. This new variant is part of the brand’s effort to expand its presence in India’s craft beer market, offering a premium and versatile option for consumers.

BeeYoung Beyond is crafted using a combination of Belgian specialty malt and Doon Basmati rice from Uttarakhand, giving the beer a smooth, velvety texture while incorporating elements of India's agricultural heritage. The inclusion of Doon Basmati rice is a nod to the Himalayas, where Kimaya Himalayan Beverages began its journey. The beer features earthy, spicy, and floral notes from selected hops, resulting in a crisp yet balanced profile.

The development of BeeYoung Beyond was refined through BeeYoung Brewgarden, a microbrewery that served as a testing ground for consumer feedback. The positive reception led to the decision to introduce this variant to a wider audience.

Coinciding with Kimaya Himalayan Beverages’ 5th anniversary, BeeYoung Beyond will first launch in Uttarakhand before expanding to other states in India. The launch reflects the brand’s focus on retail expansion and consumer demand in the growing craft beer segment.

Abhinav Jindal, Founder and CEO of Kimaya Himalayan Beverages LLP said, "At BeeYoung, we've always believed in pushing the boundaries of what craft beer can be. BeeYoung Beyond is a testament to our commitment to craft excellence. The inclusion of Doon Basmati rice in our brew speaks to the unique flavor profile and reflects our dedication to sourcing local, high-quality ingredients that celebrate India's provenance. We are thrilled to offer our consumers something that goes beyond just beer—a true experience in every sip."

BeeYoung has gained recognition at major international and domestic platforms, including the European Beer Challenge, World Beer Awards, and Asia Beer Challenge, establishing itself as one of India's most awarded craft beer brands. With the introduction of BeeYoung Beyond, the brand aims to strengthen its position in India’s retail and hospitality markets while maintaining a focus on innovation and quality.

Radico Khaitan Ltd, one of India’s leading IMFL companies, is expanding the reach of Royal Ranthambore Whisky by introducing it in the Canteen Stores Department (CSD). This move strengthens the brand’s position in India’s premium spirits market, reflecting the growing demand for high-end whisky.

Since its launch in 2021, Royal Ranthambore has experienced strong growth, driven by increasing consumer interest in premium Indian spirits. Radico Khaitan has been a key player in the premiumisation trend, with its luxury and semi-luxury brands contributing Rs 100 crore in net sales in Q3 FY25 and Rs 250 crore in 9M FY25. The company expects this to exceed Rs 500 crore in net sales by FY26, supported by strong demand in both domestic and international markets.

Abhishek Khaitan, MD, Radico Khaitan said, "Royal Ranthambore has recorded a strong growth over the last two years, and its entry into CSD will further accelerate this momentum in the future. This expansion aligns with our vision to strengthen our luxury and semi-luxury brand portfolio and cater to evolving consumer preferences.”

Radico Khaitan’s luxury portfolio in CSD has already seen success, with Rampur Indian Single Malt Whisky and Jaisalmer Indian Craft Gin gaining traction. With the blended scotch whisky category in CSD exceeding 10 lakh cases annually, the company aims to secure around 10 percent market share in this segment over the next year.

The introduction of Royal Ranthambore in CSD is expected to increase brand trials and build a wider consumer base. Backed by a structured distribution plan and a focus on quality, Radico Khaitan continues to strengthen its presence in India’s luxury spirits segment.

Raincheck Earth Co., the company behind Cherrapunji Craft Gin, has raised $1.2 million in a Pre-Series A funding round. The investment came from two Japanese investors, along with AngelList India Syndicate, which increased its stake from previous rounds.

This funding marks a key milestone, making Cherrapunji Craft Gin the first alcoholic beverage startup from Northeast India to receive foreign investment. The brand has gained recognition globally, winning 13 international awards since its launch.

Cherrapunji Craft Gin is produced using rainwater and native botanicals from Northeast India, giving it a distinct flavor profile. The brand also emphasizes sustainability with its stainless steel bottle packaging, which has earned design accolades.

With the new capital, Raincheck Earth Co. plans to expand both domestically and internationally, focusing on increasing distribution and visibility. The company also aims to scale production while developing new products that reflect the biodiversity of Northeast India.

Yasuhiro Seo, Partner at TRTL Ventures, one of the Japanese investors said, "We see enormous potential in Cherrapunji Craft Gin due to its unique approach in a crowded market. The team’s deep understanding of today’s global consumer, combined with a strong Indian market presence, makes us confident that this company can become a leading global player in the alco-bev industry."

Mayukh Hazarika, Founder and CEO of Raincheck Earth Co stated, "We are thrilled to receive this investment, which will help us execute our growth plans for Cherrapunji Craft Gin. We’ve seen tremendous demand for our product both in India and abroad, and this funding will allow us to further scale operations, enhance our product offerings, and continue to innovate within the spirits industry. Our goal is to position Cherrapunji Craft Gin as a globally recognized brand that celebrates the unique flavors of Northeast India."

With continued success in international spirits competitions, Cherrapunji Craft Gin is strengthening its presence in the premium spirits market, with plans for further expansion.

Proximo Spirits and Monika Alcobev Limited are set to introduce the Bushmills Irish Whiskey GTR Exclusive Range in India, with availability starting February 14 at GMR Hyderabad Duty Free. The range will also be accessible at duty-free outlets in Delhi and Mumbai.

The Bushmills Global Travel Retail (GTR) exclusive collection includes 10, 12, 15, and 21-year-old single malt whiskeys from the brand’s World Wood Series, a selection of small-batch Irish whiskeys matured in hand-selected casks from different regions. Each whiskey in the series is bottled at 46 percent ABV.

Bushmills World Wood Series Offerings

• Bushmills 10 Year Old: Aged in bourbon and sherry casks before finishing in oloroso sherry butts, this whiskey offers notes of raisins, nuts, honey, and vanilla.
• Bushmills 12 Year Old: Initially matured in bourbon barrels and finished in Pedro Ximénez sherry casks, it features aromas of dried fruit, vanilla, and chocolate, with flavors of espresso, licorice, and spice.
• Bushmills 15 Year Old: Aged in first-fill and second-fill American oak casks, this whiskey has flavors of toasted oak, roasted nuts, and apple spice.
• Bushmills 21 Year Old: Aged for 18 years in bourbon and oloroso sherry casks before a three-year finishing period in first-fill Marsala casks, it offers flavors of ginger, candied fruits, and oak.

In addition to the World Wood Series, Bushmills is introducing the Bushmills Black Bush 80/20 GTR Exclusive, a blended Irish whiskey composed of 80 percent single malt whiskey finished in Pedro Ximénez sherry casks and 20 percent Irish grain whiskey. It features notes of spice, toasted oak, and a lingering finish.

Roy Summers, Head of Global Travel Retail at Proximo Spirits said, “We are delighted to be launching Bushmills across GTR in India, working closely with our colleagues in Monika and GMR Hyderabad Airport Duty Free in Hyderabad, Delhi, and Mumbai. Our travel retail exclusive range of Bushmills single malt Irish whiskeys from the oldest licensed working distillery in the world has been specially designed with the travel retail shopper in mind. We are now offering a range that has something for both whiskey explorers and enthusiasts, and for gifting. We’re excited to bring the Bushmills brand to life in these airport locations.”

Kunal Patel, Managing Director and CEO, Monika Alcobev Limited added, “We are proud to bring the exceptional and exclusive travel retail Bushmills Irish Whiskies range to our customers. This launch is an extension of our commitment to delivering #onlyTheBest and premium experiences for our customers. The GTR Exclusive range underscores our vision of introducing the finest international brands to the Indian market.”

This initiative highlights Bushmills’ expansion in India’s travel retail segment, strengthening its presence in key airport locations.