The platform integrates across these touch points to bring in a complete 360 view of the customer. These data points are used to drive automated campaigns.
The restaurant gets customers for dine-ins and orders for home deliveries and pickup. The restaurant also gets ability to manage their brand, through online brand monitoring.
The restaurants are not targeting a particular target group for this auspicious day as everybody is invited to celebrate the spirit of being free and patriotic.
According to experts, the trend is linked to multiple factors like growing Indian economy, widening global outlook of Indians due to increased foreign travel with high disposable income among youth.
Sokrati conducted the analytics on the basis of 70 restaurants across India. The results show that in a span of just four months, there was an increase of 300 per cent in the number of food orders generated.
Food always involves all the senses (see, smell, touch and feel, taste and hear- especially while eating crunchy dishes). People usually remember and visit a restaurant for its food.
The new additions to the menu are conceptualised to cater to the varied dining preferences. The comprehensive range goes over a Western and Mediterranean Menu, while Indian remains a great favourite.