The reason behind this is people's desire and love for a particular dish, which cannot be cooked at home or easily available. However, at this time with the help of these apps, it is just a click away.
Pricing strategy involves inputs from multiple facets of business- demand planning, where restaurants prepare limited quantity of menu every day that helps them control inventories and reduce wastage.
Earlier also, many QSRs has joined hand with online ordering apps. The apps offer consumer's convenience and retailers the opportunity to drive higher revenues.
With segment becoming hot in the space, where restaurants have also started participating with these players to deliver their food, these segments may overcome as the supply chain head for the food business in India.