With guidance and assistance from the Good Food Institute India, Imagine Meats is bringing together the best of global food science with Indian traditions and culinary excellence.
In keeping with the latent appeal of the offering, the premium packaging of the product carries a depiction of an evocative Kolkata street scene, sketched by the renowned painter Amit Bhar.
It has launched RoohAfza Fusion with real fruit juices in five flavours of litchi, lemon, orange, pineapple and mango in a convenient ready to drink, Tetrapak format for the Indian market.