In a quality-driven conscious consumer environment, the post lockdown trend has seen consumers moving to packaged snacks as these are more hygienic and safer.
The brand has also entered into the HoReCa segment and has tied up with Leela Hotel, Pullman Novotel Aerocity, Karma Chalets, Karma Lakelands to name a few.
The fundraise will be used to invest in technologies like computer vision, IoT, bots, data analytics to digitise and drive efficiencies across the supply chain.