Hamdard enters ready-to-drink segment, launches Roohafza Fusion

It has launched RoohAfza Fusion with real fruit juices in five flavours of litchi, lemon, orange, pineapple and mango in a convenient ready to drink, Tetrapak format for the Indian market.
  • Nusra Deputy Features Editor
RoohAfza

Hamdard Laboratories India has announced its entry into the ready-to-drink segment with the launch of fruit juice flavours and milkshake under its popular RoohAfza umbrella brand.

Producer of herbal and natural product makers, the company has launched RoohAfza Fusion with real fruit juices in five flavours of litchi, lemon, orange, pineapple and mango in a convenient ready to drink, Tetrapak format for the Indian market.

"We have been receiving feedback that an overwhelming number of people drink RoohAfza with milk. We took it as a challenge to present the best combination of healthy and quality milk with the unique flavours of RoohAfza,” shared Hammad Ahmed, Chief Mutawalli, Hamdard Laboratories India.

The Delhi-based company has also launched RoohAfza Milkshake that brings together the nutritional value of milk with the taste of RoohAfza.

“The Fusion range of RoohAfza with tropical fruits and the RoohAfza Milkshake have been prepared with Hamdard’s blending expertise to present the best ready-to-drink experience. We want our customers to enjoy their favourite drink in these new flavours that are convenient and delicious,” he added.

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