Pepsi signs Sonu Sood for Contactless, physical distancing campaign

The campaign may be taken to other platforms but details haven’t been worked out yet.
  • Nusra Deputy Features Editor
Pepsi

PepsiCo has signed actor and Bollywood celebrity Sonu Sood for a one-off Instagram campaign that centres around contactless greetings and encourages people to adhere to physical-distancing norms.

The Man of the moment, Sonu Sood is actively involved in helping migrants and stranded people and workers in Mumbai during the pandemic.

The campaign may be taken to other platforms but details haven’t been worked out yet.

A PepsiCo spokesperson confirmed the development. “Broadening of the relationship with Sonu Sood, besides this campaign, is not ruled out,” the spokesperson said.

Other actors presently endorsing Pepsi cola are Tiger Shroff and Disha Patani.

Salman Khan has also done a similar kind of campaign for Coca Cola that is endorsed by him.

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