HipBar allows consumers to select from a range of alcoholic beverages and make payment using the mobile wallet to have the product either delivered at their doorstep in places where it permitted or pick it up from a retail store.
The Indian unit accounts for nearly 10% of its sales and 8% of EBIT. The company, over the past few years, had been growing sales consistently by over 15% on the back of premium brands but saw growth slowing in the last two fiscals.
The Irish drink mocktail (off course without its famous whiskey) on the other hand is inspired from the famous Irish coffee having its origins in Ireland.
Honest tea, Dasani bottled water, the flavored Vitamin Water and the Powerade sports drink are highly counted non-cola products in the company's portfolio.