The company has set a target to move 35,000 to 40,000 cases in the region, cumulatively across its rum, vodka, and upcoming categories.
A French-crafted super-premium vodka built by founders, not formulas, co-created by Sanjay Dutt and Paresh Ghelani, anchored in one defining…
Globally, the whisky market has seen uneven growth. According to the International Wine & Spirits Record (IWSR), Scotch accounted for 65% of…
Building on Mikiamo Limoncello’s success, the brand introduces Mikiamo Meloncello and Seoulmate Soju to capture India’s evolving taste for premium…
The brand aims to deliver versatility and creativity for today’s consumers, encouraging experimentation and personalization while catering to diverse…
In India, the launch will be a multi-airport duty-free rollout, with only 9 bottles available, with a milestone number of 3 being allotted to…
This curated menu, themed “Art is Emotion,” presents a collection of cocktails where each drink is designed to evoke a specific feeling or sensory…
As part of this initiative, Bira 91 is offering a curated menu of six variations on the traditional LIIT, each developed to bring new flavors and…
Following strong traction in metros like Mumbai and Delhi, this expansion supports the brand’s strategy to drive the premiumization of the spirits…
Salty Nerd Vodka: Smooth, Straight Up, and Unapologetic. The True Gen Z Vodka Has Arrived
Following the Success of Nutty Berry Rum & Peach and Cherry Vodka, the Brand Expands Its Portfolio with Premium Offerings Across Alcoholic…
Following its March 2025 premiere in Uttar Pradesh, Wingman will soon expand throughout Goa, Maharashtra, Meghalaya, Madhya Pradesh, and Tripura…
From Portugal to India: Aspri Spirits introduces Silk & Spice expressions that pay tribute to a Journey Through Flavor
Monika Alcobev Limited, Proximo Spirits, and GTR (Head - Hyderabad) have partnered to create this exciting introduction of the Bushmills GTR special…
The Irish drink mocktail (off course without its famous whiskey) on the other hand is inspired from the famous Irish coffee having its origins in…
After Delhi, Mumbai, Bangalore, Pune, and Goa, Thirsty Beers will soon be available across Kolkata, Hyderabad, Rajasthan and other markets as well.
Honest tea, Dasani bottled water, the flavored Vitamin Water and the Powerade sports drink are highly counted non-cola products in the company's…
The new label will carry the title Jane Walker with a striding woman printed over it.
The microbrewery will source millets from local farmers. They will provide us with millets but help with the malting process.
Excise hikes on beer will increase the annual revenue of the excise department by Rs 150 crore
All restaurants who serve alcohol whether they are air conditioned or not charge 18% tax and without alcohol and no Ac counterparts charge 12%
Researchers from the Sikkim University, Gangtok and National Center for Microbial Resource, National Center for Cell Science (NCCS), Pune, based…
The Taproom at CyberHub will also have the first-ever offline Bira 91 Merch Store showcasing some of the most-loved merch from the brand.
Crocs is embarking on its second collaboration in India. This alliance with Bira91 reinforces both brands' commitment to inspiring creators and…
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