Moët Hennessy India Expands in Lucknow With Their Iconic Luxury Wines and Spirits Portfolio

As India’s Tier- 2 cities emerge as vital consumption hubs for luxury, Moët Hennessy India is expanding its footprint in Uttar Pradesh, a whisky-forward market marked by growing demand for premium experiences.

Moët Hennessy India is bringing its iconic portfolio—featuring Glenmorangie, Belvedere, Chandon, Moët & Chandon, and Hennessy—to high-end retail outlets, premium hotels, and luxury lounges across key cities, including Lucknow, Noida, Agra, and Ghaziabad.

Following strong traction in metros like Mumbai and Delhi, this expansion supports the brand’s strategy to drive the premiumization of the spirits market and meet the growing demand for craftsmanship, heritage, and elevated social experiences.

“Uttar Pradesh stands at the confluence of tradition and aspiration. The region is witnessing a clear shift in consumer preferences to refined, globally benchmarked preferences. We see strong traction for premium and above whisky, and our curated portfolio of Glenmorangie, luxury Scotch single malt, is designed to meet this demand,” said Ipsita Das, Managing Director, Moët Hennessy India.

She added, “As a part of our expansion while we introduce the Glenmorangie Original, a classic favourite from the house of Glenmorangie, we are also introducing Glenmorangie Infinita 18 Years Old, a 19-time global award winner, single malt recently launched in India, aimed at the country’s growing base of connoisseurs and collectors.”

In Uttar Pradesh, the premium and above whisky segment is growing at nearly twice the rate of the standard and below categories, driven by a deep-rooted whisky culture, rising disposable incomes, and aspirational consumption. This makes the state a key focus for Moët Hennessy India’s next growth chapter.

The brand’s commitment redefines the consumer expectations and enhancing social occasions with globally acclaimed spirits. As demand for curated, high-end experiences rises, Moët Hennessy’s premiumization strategy is perfectly aligned with Uttar Pradesh’s rapidly evolving luxury landscape.