Restaurant India News: Actor Sanjay Dutt Launches TIGERFIRE Vodka in India

India’s premium spirits landscape ushers in a new chapter with the arrival of TIGERFIRE, super-premium, artisan-crafted vodka distilled in France and shaped through the personal involvement of Sanjay Dutt and Paresh Ghelani.

Already established across premium outlets, curated retailers, and high-end restaurants in the United States, TIGERFIRE enters India with global validation and a strong reputation for craftsmanship, design excellence, and a character-driven taste profile. Its early traction in the U.S. luxury spirits market sets the tone for a compelling introduction to India’s increasingly discerning and fast-evolving consumer.

The brand draws deeply from Sanjay Dutt’s extraordinary life journey one marked by resilience, reinvention, and the relentless will to rise after adversity. Over four years, Dutt worked closely with master distillers in France to perfect the liquid to his personal standards, resulting in vodka that mirrors his own character: bold, layered, and unmistakably individual.

Co-creator Paresh Ghelani laid the strategic and operational foundation of TIGERFIRE. A brotherhood forged over decades, and shaped by closely witnessing Dutt’s life, inspired a shared intent to build something enduring, an enterprise rooted in tenacity, second chances, and the uncompromising philosophy of Never Give In. From brand architecture and operational depth to long-term market vision, their partnership is defined not by celebrity optics but by ownership, discipline, and intent.

“India’s new consumer is sophisticated, globally aware, and values authenticity,” says Paresh Ghelani. “TIGERFIRE was built for that audience, a brand rooted in purpose, crafted with precision, and designed to endure.”

The signature Mark tiger eyes modeled on Dutt’s own symbolize focus, fire, and quiet power. The sculpted form, refined through multiple prototype cycles and specialised molding techniques, is finished with hand-applied filigree on every bottle, reinforcing its luxury sensibility. It is, quite literally, narrative cast in glass.

Produced in France, TIGERFIRE Vodka is crafted using 100 per cent French winter pastry wheat and naturally limestone-filtered groundwater. The spirit undergoes triple distillation and triple charcoal filtration, followed by micro-oxygenation to achieve an exceptionally smooth finish. Its 95/100 rating from the Beverage Testing Institute (BTI) underscores its global-class craftsmanship.

Following its India debut, TIGERFIRE will roll out across Maharashtra, Goa, Hyderabad, and NCR, with plans to expand into additional national markets and select international territories, including duty-free channels. The launch aligns seamlessly with India’s accelerating premiumisation wave and the growing appetite for brands defined by authenticity, provenance, and emotional depth.

“TIGERFIRE is not a product, it is a piece of my story,” says Sanjay Dutt. “It reflects the fire that has defined my journey and the belief that no matter how hard life hits, you never give in.”

With TIGERFIRE, India welcomes a brand built not for the moment, but for the movement, a spirit born of craftsmanship, resilience, and the unwavering belief to never give in.