Restaurant India News: How Twisted Tails Is Shaping the Future of Beverage Innovation in India

Twisted Tails is entering India’s beverage market with a new approach—offering a line of concept-driven mixers and ready-to-drink (RTD) beverages crafted from real fruit juices and spices, without any artificial flavouring. The brand aims to deliver versatility and creativity for today’s consumers, encouraging experimentation and personalization while catering to diverse drinking occasions.

At its core, Twisted Tails embraces the philosophy of “One for Every Tale,” recognizing that every moment comes with a different mood or story. Whether sweet or bitter, spontaneous or contemplative, the brand’s flavours are crafted to complement various experiences. Each variant is designed to reflect a unique personality and introduce a twist, making the product suitable for sipping straight, mixing into cocktails, or enjoying over ice.

The brand is the brainchild of founders Radhika Sharda, Raghav Sharda, and Atin Khanna. They identified a gap in the market for premium mixers that combine real ingredients with convenience and bold flavour profiles.

Radhika Sharda, Co-Founder, Rad Beverages, stated: “The new Indian consumer doesn’t just want a drink they want an experience. We saw a clear gap in the Indian market for mixers that were versatile, flavour-forward, made with real juices & spices while being convenient without compromising on quality. With Twisted Tails, our vision was to create something that aims to fill this gap and doesn’t just sit on a shelf but sparks stories. Drinks are always at the center of conversations, memories, and connections, and we wanted to make those moments more playful, more real, and always a little twisted.”

Twisted Tails currently offers four distinct flavour variants, each priced at Rs 200 per bottle:

• Bizarre – Orange & Coffee: A daring combination for trendsetters who enjoy challenging traditional pairings.
• Mystical – Vanilla & Caramel: A rich, indulgent flavour perfect for those who prefer smooth, classic tastes with a hint of surprise.
• Uncanny – Cinnamon Clove Apricot & Peach: A comforting yet complex profile that evokes nostalgia with a contemporary edge.
• Enigmatic – Tea & Jasmine: A subtle and refined blend ideal for adventurous palates that appreciate floral notes and fresh tea undertones.

Raghav Sharda, Co-Founder, Rad Beverages added: “For us, Twisted Tails was never just about launching another beverage. It was about changing how people think about mixers in India. We’ve taken familiar fruits and spices and given them a bold new expression, one that invites creativity, experimentation, and fun. Whether you’re mixing it up or sipping it straight, Twisted Tails is about celebrating flavour in a way that feels modern, memorable, and unmistakably original.”

The brand’s approach aligns with the preferences of Gen Z and millennials, who are increasingly drawn to authentic, flavour-rich, and convenient drink options. Twisted Tails is positioned as a solution for those seeking quality mixers that encourage customization, while also offering ready-to-drink options for on-the-go consumption.

Atin Khanna, Co-Founder, Rad Beverages, noted: “We’ve poured our passion into creating a brand that celebrates quality, innovation, and fun. At Twisted Tails, we believe every bottle should surprise you just like a good story. Each flavour has its own unique character and flavour profile, bringing a distinct twist to every drink. Unlike typical one-dimensional mixers, Twisted Tails is multi-layered and versatile bursting with unexpected twists for you to experience; create whether you sip it straight or mix it up. There’s one for every tale.”

Twisted Tails is available Amazon India and their official website. It is also stocked in 10 Nature’s Basket stores across major cities such as Gurgaon, Mumbai, Bangalore, Pune, and Kolkata, and on Blinkit in Punjab covering Ludhiana, Jalandhar, Amritsar, Mohali, and Patiala, with Delhi NCR expected to follow soon.

With Twisted Tails, India’s mixer and ready-to-drink segment gains a brand that emphasizes real ingredients, bold flavours, and playful storytelling—offering consumers a refreshing alternative that meets their desire for authenticity, convenience, and creativity in beverage choices. Every bottle is crafted not just as a drink, but as a catalyst for connection and shared experiences.