
Swiggy has announced a strategic partnership between its quick delivery platform, SNACC, and The Whole Truth, a brand known for its clean-label food products. This collaboration enables SNACC users to order nutritious snacks and beverages, delivered within 10 minutes, strengthening the app's range of health-conscious food options.
Previously, SNACC partnered with Blue Tokai Coffee Roasters to offer a variety of coffee products. The addition of The Whole Truth's clean-label protein shakes and bars further diversifies SNACC's portfolio. The app's user-friendly interface allows customers to easily browse, order, and receive these products, catering to the demand for quick, healthy snacks.
Satheesh Raman, Business Head at SNACC stated, "At Swiggy, we have always focused on enhancing convenience and quality for our customers. With SNACC, we are committed to take convenience to the next level. In line with our vision to build SNACC as the preferred option for quick snacks, beverages and healthy food options, we are partnering with new-age brands to get the popular food and beverage options to the customers in 10 minutes. Our partnership with The Whole Truth is a step towards offering clean-label, health-conscious products that align with our vision of making healthy and high quality food options more accessible. We look forward to continuing to expand SNACC’s ecosystem with brands that prioritize customer satisfaction and the highest quality offerings."
Shashank Mehta, Founder of The Whole Truth said, "We started The Whole Truth to serve 100 percent clean, nutritious food to busy urban consumers. We firmly believe that lack of time shouldn’t keep people from eating healthy. Our partnership with Swiggy’s SNACC app is a big step towards realising this mission. From low-calorie protein shakes to decadent protein bars and smoothies, you can now get a freshly made, 100 percent clean protein SNACC, wherever you are, in just 10 minutes. Let’s go!"
SNACC targets young working professionals seeking quick access to quality food options. The app offers a variety of products, including breakfast items, baked goods, healthy snacks, beverages, and quick bites, all delivered within 10 minutes. SNACC is available for download on the App Store and Google Play Store.
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