Swiggy’s Group Ordering Feature Sees Strong Uptake During Raksha Bandhan

Swiggy, India's leading on-demand convenience platform, recently introduced a new Group Ordering feature, which proved to be particularly useful during the Raksha Bandhan celebrations. Launched just a week before the festival, this feature aims to simplify the process of ordering food for occasions, gatherings, and parties. In one notable instance, a family in Bangalore used the Group Ordering feature to coordinate a single order involving 34 people, making their Raksha Bandhan celebration seamless.

The feature, which was rolled out nationwide ahead of the festive season, allows users to select a restaurant and create a group order. Swiggy has also announced plans to introduce bill-splitting options soon. During Raksha Bandhan, the platform observed significant engagement with this new offering:

• Group orders increased by 15 percent compared to usual orders on Raksha Bandhan.
• The highest average order value for group orders surged by 20 times.
• A single group order reached a value of Rs 7,329.

Group Ordering is designed to be versatile, catering to a variety of occasions, from festivals and game nights to professional events like team lunches and meetings.

Rohit Kapoor, CEO of Swiggy Food Marketplace said, "Whether you’re celebrating a festival, having a get-together, or just hanging out with friends, managing everyone’s food order can be a real hassle. That’s why we introduced Group Ordering just in time for the festive season. It’s already proving to be a hit—on Rakhi, for instance, we saw a 15 percent increase in group orders. It’s evident that people appreciate how this feature simplifies the ordering process, allowing them to focus on enjoying their time together."

The Group Ordering feature is straightforward to use. A user starts by selecting a restaurant on the Swiggy app and clicking on the "Group Order" tab located at the top right corner of the restaurant page. They can then share the cart link with all participants, who can browse the menu and add their chosen items. Once everyone has made their selections, the host reviews the final cart before placing the order. This process ensures that each person gets exactly what they want, reducing the burden on the host to manage everyone's preferences.

Swiggy's Group Ordering feature is expected to become increasingly popular, especially during festive seasons and group events, providing a convenient solution for collective food ordering.