Swiggy plans to enhance customer connectivity with WhatsApp enterprise solution

The online food delivery platform will continue to update customers who are not on WhatsApp via text messages
  • Franchise India Buereau
Restaurant India

In order to enhance utility and convenience for its consumers, online food ordering and delivery platform Swiggy has announced that it is testing WhatsApp enterprise solution to ease its way to stay connected with customers.

"Swiggy will appear in WhatsApp chat interfaces on consumers' smartphones and will keep them abreast of their order status in real-time, providing seamless communications system," the food-delivering app said in a statement.

Consumers, however, will have a choice to opt out of Swiggy's WhatsApp services by replying with "STOP" on the chat-thread.

"With this new integration, Swiggy aims to further enhance utility and convenience for its consumers," the company added.

The online food delivery platform will continue to update customers who are not on WhatsApp via text messages.

As a part of testing, the service has been made available for some users and will be rolled out for all soon, Swiggy said.

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