Swiggy Launches New Marketing Services to Boost Restaurant Success

In today's competitive food delivery landscape, standing out from the crowd is crucial for a restaurant's success. Swiggy, India's pioneering on-demand convenience platform has today launched a suite of off-app marketing solutions designed to elevate the presence and drive customer engagement for restaurant partners. 

This offering, accessible to partners PAN-India, aims to support restaurants to boost their online brand presence by leveraging social media platforms such as Facebook, Instagram and WhatsApp.

Ajit Panigarhi, AVP of Restaurant Marketing and Growth, at Swiggy said, “Restaurants today face immense competition and need more than just great food to attract customers. Our new set of marketing services helps brands grow their customer base by combining the reach and engagement of channels like influencer marketing, social media, and WhatsApp and the ability to acquire new users through the Swiggy platform. With this, we bring the combined power of social media and Swiggy even to the smallest of the Restaurant partners to solve for “restaurant growth” - a key problem statement for the restaurant partners.”

This initiative is part of Swiggy’s vision of creating a strong Restaurant Partner Ecosystem, providing support services and effective solutions to meet the challenges faced by the industry today.  Previously, Swiggy announced ‘Staffing Support’ an initiative to help partners hire ground staff at their set-ups.  Additionally, Licensing support was launched to help restaurants get new / renew licenses such as FSSAI, GST and Trademark. Swiggy also introduced SmartLinks, a feature that allows restaurants to generate tailored marketing links for their promotions, further driving traffic and engagement.

This initiative is now live across India. Interested restaurant partners can participate by accessing this service via the Restaurant Services icon on the Swiggy Owner app.