Restaurant India News: The Coffeeshop Company Plans 100 India Outlets by 2029 After Delhi Debut

In a signal of long-term intent in India’s organised café market, Austrian entrepreneurs Hartmut Graf and Dr. Dieter Spranz visited Delhi to assess operations at The Coffeeshop Company’s first Indian outlet in Punjabi Bagh. The review comes weeks after the brand’s flagship debut in the capital, marking its formal entry into India.

Founded in Vienna over 25 years ago, The Coffeeshop Company has entered India with a format that combines European coffeehouse traditions with a contemporary urban café model. The brand is expanding through a strategic partnership with Franchise India and has outlined plans to scale to 100 outlets by 2029.

Hartmut Graf, CEO of The Eatery Group, which manages The Coffeeshop Company globally, met with the Indian franchise team, baristas and customers during his visit. He reviewed store-level execution, staff training systems and localisation measures introduced for the Indian market.

“India is one of the most exciting café markets in the world today. We see strong energy, young consumers who value quality, and a clear appetite for global brands with authentic stories. Our goal is not just to open stores, but to build a sustainable franchise ecosystem with strong operational standards. Visiting our first café in Delhi and meeting the team gives us confidence that we are building on solid ground,” said Hartmut Graf.

Dieter Spranz, owner of Theophil Group, which controls The Eatery Group, described India as a strategic growth market. During the visit, he held discussions with franchise and expansion teams to outline the next rollout phase across major metros and high-potential cities.

“India is not an experimental market for us. It is central to our international expansion strategy. We bring decades of experience in hospitality, franchising and operational excellence. At the same time, we respect local tastes and business realities. Our focus is to combine Austrian coffee heritage with strong local partnerships, ensuring that each café delivers consistency, warmth and a premium guest experience,” he said.

The Delhi outlet reflects the brand’s Viennese coffeehouse inspiration, a tradition recognised by UNESCO, while adapting its product mix for Indian urban consumers. The menu includes premium Arabica blends and European staples such as Viennese Melange and Espresso Macchiato, alongside formats designed for faster service.

Gaurav Marya, Chairman, Franchise India, said, Coffeeshop Company is a proven European coffee powerhouse with a strong legacy of quality, format innovation, and franchise excellence. As India’s café culture enters a high-growth phase, this brand presents a compelling opportunity for new-age entrepreneurs. Its robust, end-to-end support ecosystem positions it as a formidable contender in the market, and Franglobal is proud to be the strategic enabler of its expansion journey across the country.

Sonya Chowdhry, Managing Director, Franchise India Brands, added, We are delighted to bring this globally celebrated Austrian coffee brand to India, combining 25 years of authentic Viennese coffee heritage with contemporary ‘coffee-to-go’ formats designed for today’s fast-evolving consumer. Backed by our proven franchising platform, we are committed to fast-tracking its growth roadmap towards 100 outlets by 2029.

During their Delhi visit, Graf and Spranz also met Franchise India representatives to review expansion opportunities across Delhi NCR, Mumbai, Bengaluru and other cities. With its first café now operational and an aggressive rollout plan in place, The Coffeeshop Company is positioning India as a priority market within its global franchise strategy.