Restaurant India News: Radico Khaitan Launches 1965 Spirit of Victory Espresso Coffee Rum in India

Radico Khaitan Ltd, one of India’s leading alcohol beverage companies, has introduced a new addition to its rum portfolio — 1965 Spirit of Victory Espresso Coffee Premium Dark Rum. The launch represents the brand’s latest innovation in the premium spirits space, debuting in Uttar Pradesh and set to expand to Jharkhand and Haryana soon.

The release comes at a time when coffee-flavoured spirits are gaining traction among Indian consumers, particularly in metropolitan markets. With the growing demand for richer and more layered flavour profiles, coffee-based spirits are increasingly becoming a preferred choice for younger drinkers who enjoy experimentation and premium craftsmanship.

Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., said: “The Spirit of Victory range has always celebrated India’s legacy of courage and pride. Building on that spirit, we aimed to create something that resonates with today’s evolving palate. With coffee-led flavours gaining immense popularity, the 1965 Spirit of Victory Espresso Coffee Rum delivers a bold, indulgent, and contemporary experience. This new expression reflects our commitment to creating refined, flavour-forward spirits that connect tradition with modern taste.”

The new 1965 Espresso Coffee Rum combines the depth of Indian rum with the boldness of roasted espresso, resulting in a dark, smooth spirit with notes of mocha, toffee, caramel, vanilla, hazelnut, and a subtle touch of dark chocolate truffle. Designed for those who appreciate complex yet balanced flavours, the rum offers a full-bodied experience that aligns with modern drinking preferences.

Priced at Rs 950 for 750 ml in Uttar Pradesh, the product will be available in 750 ml, 375 ml, and 180 ml variants. The packaging features a tall, textured bottle design with a tamper-proof Guala cap and foiling, presented in a mono carton for all SKUs.

With this launch, Radico Khaitan continues to expand its presence in the premium rum segment, focusing on creating distinctive blends that reflect depth and craftsmanship. The company remains committed to evolving alongside consumer preferences, offering new experiences that combine quality, heritage, and contemporary appeal.