Restaurant India News: Puranique Spirits Enters India with Premium Vodka and Cognac Portfolio

Puranique Spirits, a global premium beverage company, has announced its official entry into the Indian market with the launch of its flagship product portfolio. The brand introduced Puranique Vodka, distilled nine times, and Puranique VSOP Cognac, rooted in traditional French craftsmanship, at an event held at Taj Lands End, Mumbai.

The company’s entry aligns with its strategy to bring European distillation expertise to India, one of the fastest-growing premium spirits markets globally. Puranique’s production spans Cognac in France, known for Cognac, Armagnacs, liqueurs, and Pineau des Charentes wines, and the Scottish Highlands, where the company produces gin, rum, absinthe, and akvavit.

“India is at the heart of the global premium spirits growth story. Consumers here are not just looking for a drink, but for an experience that is authentic, refined, and world-class. As India and the UK forge a deeper trade alliance, the timing couldn’t be more perfect to bring our European portfolio to Indian shores. Tonight marks not just the launch of a brand, but the beginning of a cultural bridge between French and Scottish craftsmanship and India’s growing love for fine taste,” said Anoop Mohan, Promoter & CEO, Puranique Spirits India.

Rahul Puranik, Chairman, Puranique Spirits, highlighted, "The company’s journey of over two decades in France and Scotland, where its distilleries produce award-winning spirits distributed in 18 countries. For over two decades, our distilleries in France and Scotland have been producing award-winning spirits that are now enjoyed in 18 countries across the world. Bringing them to India feels like a natural progression in our journey. With our vodka and Cognac now available, and plans to introduce the full portfolio by 2026, we are excited to build a complete premium spirits ecosystem in India,” he said.

Viren Moholkar, Country Head, India, Puranique Spirits, stated, “Our entry into India is not just about introducing two products, it’s the beginning of a larger portfolio that will see 24 premium offerings across categories by the end of next year. With vodka and Cognac leading the way, each product in our portfolio has been carefully crafted to deliver authenticity and unmatched quality. This breadth gives real weight to our vision of making Puranique a name synonymous with luxury and world-class experiences in India,” he added.

The company’s India portfolio will eventually include five key categories — Cognac, Gin, Rum, Vodka, and an Artisan Craft Spirits range — designed to appeal to premium consumers. At the launch, veteran actor and filmmaker Mahesh Manjrekar was announced as the brand ambassador for Puranique Spirits.

“For me, Puranique represents everything that defines a truly premium spirit—heritage, craftsmanship, and refinement. It’s a brand that doesn’t just create beverages, it creates experiences. I’m proud to be associated with a name that is bringing global excellence to India and raising the bar for what luxury in spirits should mean here,” said Mahesh Manjrekar.

With this entry, Puranique Spirits plans to build a structured presence in India’s premium alcobev segment, blending European production expertise with local market potential, and laying the groundwork for the introduction of its full range by 2026.