Restaurant India News: Misfit Sparks a New Trend in Ready-to-Drink Cocktails for Self-Expression

Misfit by Grover Vineyards has launched India’s first crafted sparkling cocktail ready-to-drink (RTD), marking its debut in Karnataka. Designed for consumers who prefer to express themselves freely, Misfit is positioned as a refreshing alternative for those who don’t follow the crowd.

The brand introduces four flavours, blending classic options such as Mimosa and zesty Cranberry with newer choices like Kir Royale and Kalimotxo. The lineup is crafted to complement diverse personalities and moods, allowing consumers to choose drinks that suit their own style.

Drawing from Grover Vineyards’ legacy as one of India’s pioneer winemakers, Misfit offers cocktail spritzers that are simple to enjoy. “Just pull back the caps, chill, and let the good vibes flow,” the brand advises, making the drinking experience approachable and effortless.

The spritzers are blended with natural fruit flavours, premium grapes, and quality ingredients, delivering crisp refreshment and a fruit-forward balance in every variant. The aim is to create beverages that are not only enjoyable but also accessible to those exploring cocktail options.

Sumit Jaiswal, Chief Operating Officer, Grover Zampa Vineyards, explained , “We noticed a rush to conform, whether it's chasing the latest fashion microtrend or using the same trending audio just to ace the algorithm. That's precisely why we created Misfit: a spritzer that cuts through the conformity and encourages consumers to embrace their individuality. Misfit also makes exploring spritzers genuinely fun, especially when it's often seen as something intimidating. It's truly for the trendsetters, the rebels and everyone who confidently makes their own rules.”

Misfit is aimed at spontaneous evenings, casual conversations, and unplanned gatherings. The brand encourages users to break away from traditional drinking rituals, focusing instead on flavour, energy, and playful disruptions. It’s a product created for those who enjoy living in the moment—whether dancing, laughing, or simply not worrying about neatness.

With Karnataka serving as its launchpad, Misfit is expected to roll out across India in the near future, with additional flavours set to expand the product range. The brand’s entry into the market reflects a growing demand for innovative, lifestyle-driven beverages that cater to self-expression and individuality, while making cocktails more approachable and fun for a younger audience.