Restaurant India News: CHINI KUM Debuts on Swiggy Instamart Offering Healthy, Zero-Sugar Drinks

CHINI KUM has entered the Indian beverage market as a zero-sugar, low-calorie brand, launching first on its D2C platform and exclusively on Swiggy Instamart in key metropolitan cities. The brand is positioned for everyday consumption with a product portfolio that includes carbonated and non-carbonated beverages in Lemon and Mango flavours. The drinks are naturally sweetened with stevia and monk fruit extract and fortified with gut-friendly prebiotic fibre, offering roughly 7 calories per 100ml—significantly lower than traditional sugar-sweetened options.

The launch follows a pre-seed funding round of Rs. 1 crore, supported by angel investors and founder participation, aimed at building and scaling CHINI KUM’s zero-sugar platform nationally. Investors in the round include Shobhit Gupta (One8 Commune Restaurants), Varun Sachdeva (boAt), and Eiti Singhal (Eiti Ventures), among others. Funds will be used to expand flavours, enhance product innovation, and grow distribution across urban markets.

Priyank Jain, Founder, CHINI KUM, said, “Indian consumers' eating habits are undergoing a structural shift, driven by rising awareness of ingredients and the harmful effects of sugar consumption leading to obesity and diabetes. The Indian beverage category is filled with sugary and synthetic drinks across carbonated and non-carbonated formats. CHINI KUM™ is being built to address this gap with a zero-sugar, clean-label beverage platform designed for everyday consumption. The capital raised will support our next phase of growth, including deeper investment in product innovation, expansion across flavours and formats, and scaling distribution across priority urban markets.”

With pricing starting at Rs. 30 for a 160ml SKU, CHINI KUM aims to remain accessible while maintaining high-quality ingredients. The brand’s launch strategy leverages quick commerce to reach health-conscious consumers rapidly, combining functional benefits with clean ingredients and transparent communication. The company’s focus is on building an insight-driven, disciplined growth model to establish CHINI KUM as a credible zero-sugar alternative in India’s evolving beverage landscape.